2014 Q2 China market 3C category trading up to 101.6 billion year-on-year growth of 66.1%

Absrtact: According to the enfodesk of the 2nd quarter of 2014 China's market monitoring report on the Chinese business, the data show that in the 2nd quarter of 2014, the Chinese market for 3C transactions was 101.64 billion yuan, an increase of 66.1%. The 2 quarter is the peak season for Chinese electric dealers, especially

In the 2nd quarter of 2014, the 3C transaction size of China's market was 101.64 billion yuan, an increase of 66.1% per cent year-on-year, according to data from the 2nd quarterly China Business Monitoring Report 2014, published by the Enfodesk think-tank.

The 2 quarter is the peak season for Chinese electric dealers, especially the 3C household appliances category. This year Gome's "4.18" Shop celebrates and Jingdong "6.18" shop celebrates, its promotional efforts, category richness, duration are more than in the past, other electric dealers also played "in the year to promote", "World Cup promotion month" and other promotional slogans to participate in it, mobile end of the promotional efforts is unprecedented. As the main category of sales promotion in the 2 quarter, the sales of 3C category also achieved a faster growth in the promotional season.

From the market pattern, Jing-dong, Tian-cat, Suning continue to occupy the top 3, respectively, 37.9%, 29.9% and 8.7%. Jingdong Mall by virtue of "618" shop celebrate month, once again consolidate their own in the 3C product line sales leading position; Day Cat Mall with volume and flow advantages, followed by the second ranking, Suning easy to buy, Gome Mall in the "418" and "618" two promotional season in the promotional efforts are very large, the market share has been improved.

The analysis of Enfodesk think tank, in the current 3C category market, Jing-dong, the cat "two strong" market position and market share are more stable, but from the line of the traditional retailer Su Ning easy to buy and Gome Online mall, in the channel, offline outlets, dealer resources have their own advantages, Future opportunities to further expand the market share in the 3C household appliances category.