2014 Q2 China's mother and child category transactions grew 161.7% year-on-year

Absrtact: According to the enfodesk of the 2nd quarter of 2014, China's Business market Monitoring report, the 2nd quarter of 2014, the Chinese market for maternal and infant category of mother and child transactions amounted to 21.79 billion yuan, compared with 2013 2nd quarter year-on-year growth of 161.7%. At present our mother and child

In the 2nd quarter of 2014, the number of mothers and infants traded in China's business market amounted to 21.79 billion yuan, up 161.7% from the 2nd quarter of 2013, according to data from the quarterly monitoring report on Chinese enfodesk in the 2nd quarter of 2014.

At present, our mother and infant market has a very good development environment, the increase of residents ' income level and the awakening of consumption consciousness stimulate the rapid growth of the mother-infant market, combined with the huge base of newborn and the opening of "separate" child policy, these characteristics make the mother and infant market have good foundation and broad market prospect, and it is considered that the concept of The future maternal and infant market will continue to maintain a high growth trend.

Look from the market pattern, the cat, Jing Dong, when continue to be ranked in the top three market. The market share of the day cat and Jingdong is 54.2%, 16.3%, two giants by virtue of volume and flow advantage in the maternal and infant category of the temporary lead; Dangdang by virtue of its high user stickiness in the child market, gained 4.9% of the market share; Suning easy to buy "red child mother and infant" followed, ranked fourth. The "year in the big promotion" flagship all category promotions, maternal and Infant category also take this opportunity to achieve a high growth.

The analysis of Enfodesk think tank, the current maternal and infant market is still in a high speed development period, the cat and Jingdong by virtue of flow and volume advantages of the temporary lead, and to the Bedouin network as the representative of the vertical mother and infant electricity through more Professional category distribution and flash purchase, special sales and other modes of innovation has made the market and capital, Lok Friends Network also launched " Lele Flash "flash-buy channel, but the current impact on the market is limited." In the future, the mother-infant market will continue to maintain rapid growth, new model innovation and manufacturers will continue to emerge.