2014 Q2 Chinese Market apparel category up to 87.73 billion year-on-year growth of 47.2%

Absrtact: According to Enfodesk, the 2nd quarter of 2014 China's business Monitoring report of the Chinese market, the data show that in the 2nd quarter of 2014, China's sales of the Chinese market apparel trade volume amounted to 87.73 billion yuan, an increase of 47.2%. 2 quarter, coincides with summer costumes, sports

According to the enfodesk of the 2nd quarter of 2014, the Chinese Business Market Monitoring report, the data show that in the 2nd quarter of 2014, China's Business-to-consumer market apparel trade amounted to 87.73 billion yuan, an increase of 47.2%.

2 quarters, coincided with the summer clothing season, sports, leisure, outdoor and other category sales growth quickly, in addition to the Beijing-East "618" outside, the major manufacturers also borrow the World Cup, have played "World Cup", "kicking the World Cup" and other slogans to promote the entire clothing sales market growth. At present, the online clothing sales market relatively mature, in the electric business industry category expansion of the background, the market share has been diluted, the growth rate is gradually slowing, easy view think tank analysis, the future online apparel sales market growth will gradually slow down.

Market Size, the cat market share of up to 74.3%, continue to maintain a leading position in the category of clothing; Jingdong Mall by virtue of "618" store celebration month's vigorous promotion, occupies 5.2% of the market share, ranking more than only goods will, temporary second; In order to meet the user's dual demand for new products and prices, Dangdang launched a new flash purchase in the quarter , and "tail goods sinks" to cooperate with each other to achieve a rapid growth in the market share of apparel category, become Dangdang important growth driving force. The analysis of the Yi think tank thinks that the overall pattern of the apparel online shopping market has been basically stable and the short-term Neinian has changed greatly.