2014 Q3 China online retail market size up to 691.81 billion yuan

According to Enfodesk, the China online retail market Quarterly monitoring Report of the 3rd Quarter 2014, the 3rd quarter of 2014, China's online retail market size of 691.81 billion yuan, the chain growth of 6.24%.

According to Enfodesk, the "China Online retail Consumer Market Quarterly Monitoring Report 2014 3rd Quarter" data show that in the 3rd quarter of 2014, China online retail consumer market transaction size of 336.38 billion yuan, the chain growth of 5%.

Online retail consumer market structure is basically stable, the cat market share of 52%, stay ahead, Jingdong Mall to 18.1% of the market share followed. Dangdang, Suning easy to buy, only goods will, a shop and other manufacturers by virtue of the advantages in the subdivision of vertical areas, continue to stabilize their market position; Jiuxian Network, Temple Library in China, I buy nets, shun Fung optimization and other manufacturers by virtue of the rapid growth in emerging areas, has achieved a certain market influence.

Although the 3rd quarter is not the traditional sales season, but the competition between manufacturers is still fierce, enfodesk study found that in the 3rd quarter of 2014, the market presented the following new features:

1, in the apparel field of competition gradually strengthened.

Cat 3 Quarter in high-end apparel, luxury apparel field layout strong, many well-known big names and international brands stationed in the days of the cat; Jingdong Mall continued to release the early spring and summer fashion clothing conference, once again to "Jing-dong" as the theme of the release of autumn and winter fashion Conference, Dangdang also held on September 11 " 2014 Dangdang Clothing autumn and winter new conference "exerting force clothing market", where the customer prudential products are a high-profile release of new shirts, at the same time the introduction of a variety of high-quality apparel. Clothing category of high margin and high purchase frequency, is the main reason for the market competition, with the increase in the level of per capita income, consumers on the high quality of clothing and fashion elements of increasing demand, but also to promote the electrical business in the field of apparel innovation.

2. The category deeply constructs the competition barrier, the expansion is more rational.

Electric business enterprises in the advantages of the field of innovation and deepening of continuous strengthening; only products will be "spoiled", when the "book 4.0", Jing-dong home appliances "30 days no reason to return goods", are manufacturers continue to strengthen the dominant category advantage, to build competition barriers important measures. In the highly competitive electricity market, in addition to constantly expanding new categories, to open up new markets, the traditional advantages of the field of maintenance is the fundamental development of the electric business. At present, in addition to the cat, Jingdong and other giants have a whole category of expansion of capital and flow support, other manufacturers because from the consolidation of the original market, have chosen to market development.

3. Mobile end has become an important sales channel for electric dealers.

At present, the major electric dealers from the mobile end of the flow of the explosion-like growth, most manufacturers of the mobile end orders are more than 20%, only goods and other manufacturers because of the different business model, mobile end orders reached 50%. The research of Enfodesk think that the mobile end is the inevitable trend of the future development of electronic commerce because of its convenience and high utilization rate of the consumers ' fragmentation time. At present, in the field of mobile network shopping, new models are still emerging, the future or to the existing market patterns have a subversive impact.