2014 SEO 3 trend, let you win in traffic competition

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Recently online marketing new team Ranky.co co-founder and CEO Yoav Vilner published articles, introduced 2014 years of search engine optimization in the field of 3 trends, the article is as follows:

In the past few years, SEO has basically changed from a commendatory to a derogatory term. At first, SEO was only related to the new network technology, and now the impression is that a variety of spam messages. So there are always new words in this field, to cover up the original problems, to bring better new concepts to SEO. For example, more and more people are beginning to use the substituting hacking (technology and marketing integration model) similar vocabulary.

Also such as inbound marketing set customer marketing (let customers find their own door to come) this concept, has exceeded the SEO in 2013 years. An earlier survey said LinkedIn's work on inbound marketing had increased by 210% over the past year, while the number of SEO-related jobs had increased by 170%, but it was less than the former.

In any case, there is a fact that the marketing strategy must be friendly to both search engines and users. The only change over the years is a shift in the proportion between the two. When Google first appeared, most people only asked 90% of the search engine friendly, for users to leave 10% of the energy on the line, but now for users to devote 70% of the energy, the rest of the focus on the search engine.

The following three actions are to be paid attention to, in 2014 years these will be the main trend of SEO.

1. Fully Analyze your links

First, in all the factors that can affect your ranking in search engines, the most important thing is the quality of the reverse connection (backlink). Because of this, Google has a large team, specifically responsible for this direction, and constantly upgrade ranking algorithm.

For a long time, many people even if the technical people do not deal with the problem of links, the use of a number of tools, but not the law, the result is constantly receiving a lot of junk mail, and will lead to a huge decline in traffic to the site.

And people don't realize that it's easy for your competitors to use tools to destroy your Google page rankings. With only 5 dollars on the web, you can find many of these tools and services. And if your competitor is willing to spend 200 of dollars or 2000 of dollars to do this, then your site is basically finished.

My personal habit is to use a free opensiteexplorer tool, combined with other web tools, to get a large table of all the links associated with you. Then use different colors to express the properties of different links, such as green to represent the natural link, orange to represent from their own blog, the Blue Representative from the relevant marketing site and so on.

When you present all the links in a visual way, you will find that you have a good understanding of your links.

2. Use your content to prove your authenticity to Google

You may spend a lot of energy on the company's home page or on the product list, but keep in mind that the most important thing is to create a separate blog for your company. This can prove to Google your brand value, in this way can attract a lot of stable traffic, so that the diversity of content more selective.

It's easy to build a company's own independent blog today, especially if you're familiar with WordPress's blog publishing tools. In addition, you can use authorsure this plug-in, this can prove to Google you more authenticity, because with this plugin, search related articles, the author's photos will appear next.

It's easy to build a blog, the key question is what kind of content should be released? Based on my personal experience, I should try to do the following:

1) 50% of the content should be based on keyword search, all potential users will search keywords, questions, etc., are enumerated.

2 40% of the content should be related to your company's specific circumstances, such as the new office photos, an employee's birthday party and so on.

3 The remaining 10% are free to play.

Also, don't forget to forward the content of your corporate blog to social networks.

3. Mobility and speed

In addition, you have to be more mobile, and both mobile devices and desktop devices are faster. A recent report says 68% of searches are from mobile-end devices. The following basic principles should be maintained in the process of mobility:

1 Choose the right mobile base platform, for example, some companies will choose a very interactive template based on the construction of their own mobile network, and some companies will choose a separate domain for mobile platform.

2 mobile design to be simple and clear.

3 before release, test with a variety of mobile devices.

In short, the key to online marketing in 2014 and beyond is the user experience, speed, and valuable content. And the only way to win in the fierce search engine competition is to stop obsessing, stop building low-quality links, and stop publishing worthless content.