2014 The seven major network marketing trends

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The internet has dramatically changed the way information is shared and has had a far-reaching impact on marketing. In the past few years, inbound technology has shifted more than ever-outdated outbound strategies. More companies no longer embed ads in external content, but succeed by publishing original content, which brings additional benefits such as branding and audience growth.

Based on these trends, we will discuss the forecast of major internet marketing trends in the 2014.

1. Content Marketing will grow

A major way for companies to build authority and gain consumer trust is to create valuable content through multiple channels. This usually involves relevant industry information, providing the audience with insight or entertainment. This approach allows the company to steadily establish a harmonious relationship with the audience, the development of loyal believers. According to the research of the Content Marketing Association, the best business-to-business content marketing tool is social media, articles on corporate websites, newsletters, case studies, and videos and articles on other sites. By using one or more channels, companies can create a positive image in the industry. This trend suggests that mass marketing technology through television and radio advertising is becoming inefficient. Instead, focus on inbound marketing, creating valuable, compelling content designed for a particular audience.

2. Social media marketing needs diversity

Just a few years ago, companies were able to count social media to include Facebook, LinkedIn and Twitter as a problem in their marketing campaigns. Today, new social media sites seem to be emerging. While some of them have died in the middle, rookies such as Pinterest, Google +, Tumblr and Instagram have become popular and have offered businesses an abundance of new choices that allow them to produce attractive content in various media formats, Build their audiences in more channels.

As a general strategy, it has become a common tactic to try multiple network tools to reach out to the consumer community to the fullest extent. Such diversification is fruitful for many businesses because it creates brand equity by making it easier for consumers to identify a brand.

3. Image-centric content is a great way to go

As consumers are exposed to more and more advertisements, it is particularly important to make content simple and quickly digested. If you look at the fast-growing social media sites I mentioned earlier, you can see that three-fourths of the ads have a common feature--emphasis on images. The successful rapid rise of BuzzFeed and Pinterest proved the power of image-based content and the viral spread potential.

Successful blog posts that are most shared among social networks often have a common feature: they use carefully placed images to enhance the attractiveness of the content and highlight some of these points. Another example is the information graph, which combines images with a small amount of text to explain a topic and provides statistical information or data for research.

Although I don't think the traditional text content will be completely outdated, it is obvious that the integration with the image is more conducive to marketing activities.

4. It's about Jane.

A noteworthy trend is that consumer preferences clearly translate from in-depth information into simplified marketing messages. When you think of some of the world's top brands, such as Apple and Google, they clearly focus on simplicity. Pinterest's appeal is mostly due to its clean, concise and minimalist aesthetics.

Consumers feel tired of the huge amount of information and advertising they are scrambling to grab attention for, and some of the most creative marketers run counter to them. Instead of conquering consumers with hype, they are trying to ease their marketing messages.

Perhaps a Forbes article aptly illustrates this: "Our lives are highly integrated with digitization, bombarded with bright, gorgeous, complex sensory inputs every day, and we feel no longer able to continue with this rhythm." So in the 2013, the most successful marketing strategy will not only be simple, but also promote products and services that help simplify consumer life or at least the consumer experience. ”

5. Mobile platform friendly content will be essential

Because of the widespread use (and rapid development) of smartphones and tablets, it is necessary for businesses to create accessible content for mobile users. "By 2017, 87% of networked devices will be sold from tablets and smartphones," according to Forbes. "Whether you're creating an alternate mobile version of a Web site, or using a responsive web design, it's important to provide a positive experience when users browse through a Web site through a mobile device."

Otherwise, it is easy to cede to competitors the consumers who are adapting to this trend. As the transition from traditional computers and laptops to mobile devices continues, the untimely layman may be in trouble.

6. Advertising redirect will improve efficiency

This is a marketing strategy that has really sprung up recently. In a nutshell, it works by using browser cookies to track the websites that users visit. Once they leave a site, the products or services they browse will be displayed again in AD form on different sites.

The reason for the effectiveness of this technique is obvious. At the first visit, the site traffic conversion rate is only 2%, and advertising redirection can improve the overall conversion rate by alerting consumers to the products or services they have browsed. This will make the brand and products to impress consumers. Even psychological research has shown that the simple exposure of brand names and logos can create familiarity and build trust, making it easier for consumers to make purchase decisions.

Even if there is no immediate purchase, in the long run can be a real return. As many marketers succeed through advertising redirection, it is expected to become mainstream in 2014.

7. Search engine optimization and social networking signals will be more tightly integrated

Although social network signals do not usually have the same importance as traditional inbound links, it is undeniable that they now play a role in the ranking of endogenous searches. After all, they are one of the three pillars of search engine optimization. The goal of Google and other search engines is to provide users with the highest levels of quality content possible, and, of course, to consider the amount of social sharing they receive on a blog post or product page.

The more people share a piece of content, the higher the quality, so it should be positioned on the search engine results page. It is no coincidence that the top search results tend to have a large number of social network shares, and fewer rankings.

In addition, social network sharing can be a sign of approval for visitors to a particular page (such as a trust signal). If they see content being shared hundreds of times, it could be something of value. A big reason is that many companies have installed social network-sharing plug-ins to encourage consumers to share content as much as possible.

While it is difficult to predict the evolution of algorithms in the future, social networking sharing will hopefully catch up even more than traditional inbound links by the end of 2014.