2014 Those who face the game industry view

At the end of the year, there is always a group of "industry experts" out of the industry trend for the next years in-depth analysis and prediction. And many industry partners will regard these predictions as the beacon and the Bible. But the results are often quite different from the predictions, and here's a few more interesting predictions for the past year to look at their face index:

One, Tencent force hand tour, occupy the market before 10 (face index: 10)

At the end of 2013, according to a person who understood Tencent's plans for the coming year: Ma found that the South Korean best-selling list of TOP10 is basically Kakao Talk products, that micro-letter in China's hand tour market should also have the same play, so set the goal. And the strength of Tencent platform and the market performance at the beginning of the year, this goal seems to be "reasonable", some industry and media views also agreed. But for other gaming companies, especially those who have yet to turn around, this is a bit of a scorn.

From the beginning of the 2014 Q2, "Legend of the Sword", "Let go of the Three Kingdoms" in turn broke the Tencent's best-selling list TOP1 monopoly, for the non-Tencent hand tour manufacturers to bring inspiration. Later, with more traditional end of the company to kill into the company, non-Tencent products in the best-selling list from TOP10 to TOP20 has been held in half. The final results proved two points: first, Tencent does not eat the entire TOP10 market, the second is to spell the user base and platform advantages can also spell content.

To date Tencent "Youth! blood!" The goal is 50% of the progress, um ... This year has been so ...

Second, card game desperate, ARPG occupy the market First throne (face index: 9)

The original source of this sentence has not been tested, but at the end of 2013 to the beginning of 2014 has been CP, distributor media as the golden rule, until the "Legend of the Sword" appeared and continued to be hot. In terms of current results and market performance, ARPG really should have replaced the card, because the homogenization of card player travel and the exhaustion of ideas have long existed. 2014 Card Player Tour developers are talking about how to highlight the difference, while continuing to copy the "Big Masters" or "My name is Mt" core play, "Legend of the Sword" after the birth of everyone began to consider how to add the elements of instant operation.

So it is inevitable that the card has been replaced by ARPG, and the success of the legend of the tower has prolonged the process by two or three quarters. Now at the end of the year, the traditional end-tour manufacturers have ARPG as the core play, but in the consumption of digging the pit still remain in the card "Twist Egg Collection" mode. As the phrase "veterans do not die, only slowly fade", card type in the future will not be replaced, but into a variety of new products, become a long-term and unique Chinese hand tour characteristics.

Third, IP is king, network novel Becomes next gold Mine (face index: 7)

As early as the end of the era, the popular network novel adapted into the game is a very good thing, that year perfect is relying on "the fairy" success, in the listing will be pulled up several grades. But beyond that, other things like "mercenary World", "God's Tomb", "Beast Blood Boiling", "demon Law", such as adaptation of the end of the tour is difficult to achieve such a high--not to mention has been holding the beginning of the literary IP treasure trove of the grand, "Ghost Blows", "stars Change" and other game products can only be described

With the vigorous rise of the hands, swimming and perfect "Jin Yong Martial arts rights" in 2013 opened the Hand tour IP era, we began to pay attention to the value of IP and strategic significance. Subsequently, in the high film and television animation and traditional literature, under the high licensing fees, network novel IP into a sweet pastry. And "The Tang Gate World", "the Wild Wasteland" and so on the successful adaptation Hand tour, all of a sudden let the major manufacturers began looting bidding, this year Q3 ChinaJoy especially prominent. 360 company Senior Vice President Chen on high profile, the network novel is the Hand tour of the gold Deposits virgin land, there is a great value development, "rough" the success of the proof of this point (single 3,601 channels will be broken tens of millions). Another well-known network novel writer Tanggu Three have also stressed: they can and game manufacturers "to Gamble", a piece of work changed into a game to ensure that the monthly water to reach the level of tens. and tour game cause group president Wang is directly broken a basin of cold water: "Recently hot IP, the most worthless is the network novel IP, the role is almost zero!"

Four, the sports hand tour potential user base is big, borrows the World Cup Dongfeng or the eruption (face index: 7)

This summer, with the opening of the four-year World Cup, various industries are hoping to get a little festive and gather popularity, including hand-swimming football games in droves. The entire hand travel industry wants to borrow the World Cup hot piece. But from the market performance, the so-called "sports" soccer Hand tour, most of them are "card + simulation Management" of the play, and with the end of the World Cup everyone hubbub. Even the NBA's officially licensed "NBA Dream Team" and the most recent fiery "slam dunk" have not been able to escape this model-and their success depends more on fans and anime fans of the economy, not a real sports game.

Five, the hand of the competition will replace PC electric competition, into the era of the National Electricity Competition (face index: 5)

At the beginning of the year, there were industry celebrities said: "PC-side electronic competition has ended, mobile electronic competition will rise." "The prediction is based on the number of Chinese hand-travel users in 2014 more than the U.S. population, the user size has exceeded the background of the PC-side tour." From the data point of view, the huge user groups can indeed for the rise of the hands of the electricity competition has laid the user base, and with the 4G network can be resolved after the start of the network to fight the problem, for the mobile electronic athletics held to provide a possibility.

But whether the audience number, the dissemination of strength, commercial value or mainstream media coverage, temporarily tepid.