2014 will be the watershed of China's broadband market

Author: Compiling Shuwenjon thanks to the rapid growth of mobile internet demand, the falling price of terminals and the introduction of more attractive tariff packages by ambitious telecoms operators, China's mobile broadband subscribers will surpass the number of fixed-line broadband subscribers in 2014 years.　　Ovum estimates that China's fixed-network broadband users will reach 174 million people, the overall broadband users will be more than 551 million people. For now, DSL is still the mainstream choice for Chinese users, which will usher in a 86.6 million peak in 2011 and then begin to slide.　　In contrast, fttb/h will rise rapidly, with users counting on the number of DSL users in 2014 years. But compared with mobile broadband, fttb/h is dwarfed.　　Ovum predicts that China's mobile broadband market will continue to grow at an alarming rate in the next few years, with the number of users rising from 30 million in the end of 2010 to 377 million in 2014, and the overall size will expand by more than 10 times times. China's vast land area and large gap between urban and rural areas, which also makes broadband development will show a certain geographical characteristics: rural areas to deploy fixed-network broadband is difficult, but to mobile broadband provides a unique opportunity. Ovum predicts that as the 3G network becomes more sophisticated, in rural areas with low population densities, many families will naturally take 3G as their only broadband solution, while in densely populated cities, the fixed-network infrastructure is relatively complete, and the choice of broadband will vary depending on the user's actual demand scenario. In most enterprise environments, fixed broadband and mobile broadband are equally important position, operators will be bundled sales of the phenomenon will not be uncommon.　　For future potential markets like students, operators will compete fiercely. As far as mobile broadband is concerned, laptops and mobile phones will also show different features. Notebook computer is currently the mainstream mobile broadband terminal choice, but because the mobile phone has a good portability, operators recently increased support for the mobile phone industry, so the next few years will have a dramatic growth, and will surpass the notebook computer. However, in the broadband business revenue contribution, the handset terminal does not occupy the corresponding proportion, because the notebook computer user in the mobile broadband service average expenditure is higher than the handset user, the figure ovum to China broadband market earnings forecast.