2014 World Cup network and TV split

This article is from the micro-letter public letter Sea Light Micro World Original article 2014, the World Cup into the video year? Through the World Cup to surpass and turn over, has always been a great sport gene of the internet companies in the World Cup year's collective aspirations, and there are many successful precedents, such as 98, when the four-way to set up a "French 98 football storm" hit the Chinese site to visit the highest record, fame, after the Only then has the famous first news portal Sina Net and the Sina microblog. 2010 South Africa World Cup, Sina and the same again, please come to Huang and Li launched "Huangga Bubble World Cup" program, and then succeed. In the afternoon of Tuesday, participated in the sports World Cup swearing (Brazil World Cup strategy released in 2014), announced the World Cup into the "video year", the World Cup will be launched throughout the World Cup coverage, through the "Direct user" business philosophy to allow fans to participate in the program recording process. At the same time, Huang, Dong Lu and many other famous mouth are also regarded as the World Cup homemade program "integration." Can be seen, le Video network ready to use the World Cup to achieve the year's "four-way" rise. In the World Cup strategy, which also includes the "most complete" World Cup broadcast rights, the cross-screen playback page matches the fans ' demand for all periods of time. Internet World Cup, there is no "audience" only "participants" in fact, in the Internet industry pegged to the 2014 World Cup, not only is the music, after all the portals have released its World Cup strategy, such as NetEase, January announced the World Cup two top teams- The Spanish national team and the Brazilian national team in the Chinese official website are exclusively settled in NetEase. With the World Cup as scheduled, the estimated excellent soil, Archie art and other video sites will soon follow. Since 1978, when the Chinese first watched the World Cup through Black-and-white television, China's World Cup year has gone through nine cycles, 36 years. Over the past 36 years, Chinese fans have gone through the live broadcast of color TV sets, the news bombing of the Internet 1.0, and the baptism of the World Cup in South Africa. With the development of technology and user watching habits change, the World Cup watch history is also a history of media changes, I estimate that by the 2014 World Cup, will be the network media and television media completely separate the year, and internet companies are best, or user interaction. I had no idea how the Chinese "watched" the World Cup in the 1978, the first time I contacted the World Cup was 1986, when I probably knew something through the radio and the newspaper afterwards. 1990 the first deep contact, the most impressive is the daily through the "reference news" reading foreign ball commentary, see the final is midnight through the home just bought color TV, Italy to Germany. 1994 University, bedroom watch TV inconvenient, know more about the World Cup is through the "football", "Sports Weekly" and the local evening paper, because it is learning a foreign language, but also through shortwave radio to listen to external reports. 1998 World Cup, many Chinese for the first time net, sports forum became interconnectedThe most fire BBS on the Internet. 2002 World Cup, TV football commentary is hot, my old classmate at Peking University, CCTV Hua Dan, soccer amateur Bing a shot. 2006 World Cup, blog commentary hot, also appeared the Roar of Huang, this year to blow the voice of the people and television to separate the horn. The 2010 World Cup, the dominant public opinion is Sina Weibo, mobile internet began to intervene in the World Cup spread. "Huangga Li Bubble World Cup" and so on since the media show began to appear, and the scenery is temporary. Then the 2014 World Cup ... What will happen to the spread of the World Cup this year? If I can predict, I will say four possible changes: First, 2014 is not only the World Cup year, or China's 4G years, mobile Internet development, the World Cup mobile communication will be greatly increased, telecom operators in traffic for the World Cup program green light? Not impossible; second, with the promotion of Internet television (including television and boxes), the network media will completely separate from the television media. In the past, although the network media more and more important, but still basically is the television mainly, the network supplemented, mainly is the review, the summary, the comment, the interaction and so on make-up function, but this year, many people will watch the live broadcast on the Internet or the Internet television; The audience will be from the original pure watch into participants (player), participate in the production of content, in fact, in the micro-Bo ERA This is the trend, this year will be more obvious; four, as the media flourished, more and more media will be involved in the World Cup spread, A widely forwarded micro-letter public number article its influence will not be less than the commentary of CCTV football commentator, the competition consumption will become more long tail. 2014, the World Cup media has changed every communication changes will have a new media rise, this is the opportunity for video sites, the premise is the World Cup spread to be ready, can seize. For example, the right to broadcast, the production of homemade programs, interactive forms of innovation, all need to advance the layout. If successful, it will probably be more than just overhangs in the Web site, and it is likely that a large audience will leave the television media in advance. This is not impossible. Because from the viewing experience, the current Internet TV configuration and network bandwidth is enough to provide more than the definition of cable TV programs, such as cable is still in the 720P era, but the Internet TV has reached the clarity of 1080P, this contrast, if all have the right to broadcast, viewers will certainly prefer internet TV. In terms of content, Internet shows are bolder than TV shows, the TV is still telling lies, the narrator growled several times will be blown out of CCTV, but on the internet, but can say more truth, this is the spirit of the Internet, in addition, in the television era, the audience is only the audience, but in the video age, but no audience, only the participants, You may be talking about the way to participate in the World Cup, but also may be through the way to participate, from the Forum to micro-blog to play screen, this "user direct" demand and only video site can do.