2014:seo won't die and he'll live well.

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2013 is a more volatile Baidu year, most of the seoer feel SEO more and more difficult to do, and even a lot of friends will be pessimistic that 3721.html ">2014 year of SEO will slowly die, deeply hopeless SEO practitioners have changed careers ... My point is that SEO will not die, but also will live very well. Because fundamentally speaking, search engines want to provide better search results for users, SEO is what, also some people commonly known as "website optimization", we can understand so: in essence, "optimize the site" is seoer really should do one of the work. Optimization of the site's work includes: to provide more valuable, better quality site content and optimize the structure of the site to reduce the difficulty of the search engine programs. Since the work of SEO is both valuable to search users and search engine friendly, how can seo die?

SEO work is not getting harder to do

I tell the truth, SEO work is actually not more and more difficult to do, many people think so because before doing is "too easy", I remember the initial time as long as as long as just write a title can have a good ranking, and then the keyword piling up ... Search engine is a program, but also to experience from simple to complex, from immature to gradually mature growth process. In the search engine technology is not too mature, as a seoer is to make up for the lack of search engines, or the use of search engine deficiencies, which may be one of our seoer work. Here, perhaps you will understand: in a sense, SEO is actually more and more easy! Because the more mature the search engine technology, the less work seoer need to make up for the technical flaws of the search engine. For example, if the search engine can recognize the image, then we do not need to add alt for the picture and some descriptive tags, and if the search engine can read the article, can determine the content of the subject, then we do not need to take care of "it" in the article Add keywords "bold" and other tags And if it can even judge the value of the content, then can subjectively judge the value of the site content rather than through the visitors to browse the page time, the depth of browsing and other "backward" technology ... In the same way, we feel that Seoer's work is becoming more and more difficult because the "loopholes" that can be exploited are becoming less, and the era of "website quality" is coming.

Seo How to do: You can circle around the search engine algorithm, but you can't revolve around the algorithm

A strange phenomenon is that search engines are trying to mimic the search user browsing behavior, trying to stand in the search user's perspective, how to provide better, higher quality search results. and webmaster friends and Seoer are always concerned about the search engine algorithm changes, and even to the sensitive point, a little bit of volatility, then guess is not updated what the new algorithm ... By the search engine algorithm to make a mess. Theoretically, you might as well study search users and improve the user experience of the site as a search engine. This phenomenon is not really strange, if the search engine technology is mature enough, can highly imitate the user browsing behavior, then webmaster friends and Seoer must also only strive to improve the site user experience. But the crux of the problem is that there are loopholes in the search engine, since there are loopholes then everyone will want to drill. Why we are so concerned about search engine algorithm, is to know which holes can also drill, which holes can not be drilled. This is understandable, there are loopholes why we do not drill, we drill holes for the reason is very simple, these loopholes can let us earn a certain profit (everyone's marketing thinking and strategy, how to do, their comprehensive grasp. )。 Of course, not everyone thinks so, also some friends want to know how to do is more conducive to do optimization, but I want to tell these friends is that you are too concerned about the search engine more than you care about your site users, you can focus on the search engine algorithm changes, appropriate adjustment optimization strategy, but you can not revolve around the algorithm. You need to know that your users are the most important, improve the user experience is the essence of the site, you should really revolve around is your website users, you earn their money, search engines do not care about you make money.

2014 the time to truly pursue the quality of website?

There is an undeniable fact that the search engine hope that we do not cheat, do not drill holes, are honest to do a good job of the quality of the site. Regardless of the search engine technology to reach, search engines are strongly advocated to induce webmaster and seoer to provide better service for users as the main work, which may be called the technology outside the search engine. However, there is no doubt that the search engine for the quality of the site to judge the technology has reached a very mature point. In the 2014 years since 2013, Baidu has changed dramatically. It is precisely because of the increasing number of algorithms and improvements, making more and more seoer practitioners feel that SEO more and more difficult to do, perhaps the pursuit of "website quality" era is really coming. But I am simply presenting my views from the following three points.

Website content: Originality and value judgment really mature? Has the respect for the original copyright of the content of the website improved? Personally feel that Baidu for the original content is not as good as Google, perhaps a lot of friends have encountered this situation, that is, one of your Web content has been included, but also by other sites reproduced, But the rankings have not reproduced your site's ranking is good, this is Baidu's original content of the respect of technical work is not good enough.

Reading Age: I doubt the ability of search engines to really map, let alone the originality and value of the image, copyright.

Outside the chain of judgment: the true nature of the chain is the vote between the pages, is the other pages spontaneously with your link, but in my opinion, a large part of the chain need webmaster friends and seoer workers to send their own.

Summary: 2014 SEO should be how to do, more is in the site user experience, in the past you seriously do not necessarily have the quality of the site drilling loopholes in the rankings, make more money. But 2014, may be your time, a true pursuit of the quality of the site era. With the rapid development of the network world, the increasing number of netizens, people for the search needs will only increase will not reduce, so the SEO will not die, but also live very well!

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