2015, a free phone battle will be launched

From free calls to free internet access, the advent of mobile Internet is changing the communications industry all the previous practice, and the phone has been said for a few years free of charge, many people want to get free of the no mandatory consumption of mobile phones, but the delay has not been achieved. Will free mobile phones become a reality in 2015?

In fact, the original operator launched the "0 yuan buy machine" once swept the 3G era, should be considered a kind of free, but this free but need monthly contract consumer commitment to achieve, so is not the people think is free mobile phone.

In fact, the iphone is the most conditional on the phone for free, but Apple is doomed not to introduce a free policy now, because the market strategy is more favorable. In the Chinese market, the traditional mobile phone companies can not promote the free mobile phone strategy, because these mobile phone manufacturers are relying on selling mobile phones to make money, and to 2015 years, with the Internet, the big guys with smart phones, free mobile phone appearance become inevitable.

1, virtual operators of the Internet thinking

The emergence of virtual operators, so that the Internet thinking into the field of communication operations, and free internet thinking is the first, it is bound to try in communication operations. Throughout the 2014, virtual operators were still in the stage of getting their licences to store energy, but as the country's leading internet giants got licences from virtual operators, the attempt to free handsets would certainly unfold.

In the 2014, virtual operators focused on free speech and free traffic, while in 2015 they were sure to focus on mobile terminals. Alibaba, Millet, Jing Dong, as well as the curve has a license plate Baidu, Tencent and so on, will test the water free mobile phone. In fact, the millet rush to force the video and other content, should not just to sell TV, but in order to deal with the possible free mobile phone war to carry out strategic reserves.

2, some enterprises will be free to disrupt the mobile phone market

360 control of the cool faction of the Great God, is obviously to be aggravating, and cool faction of its mobile phone is divided into three, to the great God to impact millet and glory and other opponents, into the attack can be kept. The smartphone is already the Red Sea, 360 at this late hour, and without the free strategy it is best at, there is little chance. Destroy the enemy 1000, since the loss of 800, which is in line with the 3,601-style, and only rely on free to subvert the existing pattern of circumstances, 3,601 will give up a chance.

At that time, 360 of free impact on the security market, using the Internet behavior of the software thinking of the defeat, and now, the mobile phone market, manufacturing thinking still dominate, almost necessarily by the impact of Internet thinking. If 360 launches a free mobile phone war after the Spring Festival, it should not be surprising that Huawei, ZTE and Lenovo are the most likely to be hit.

3, mobile phone low price and programming to provide a free opportunity

The format and modularity of the handset manufacturing market has been formed, in particular, low-end mobile phone production costs are mainly related to the scale, which gives the low-end mobile phone market marginal cost reduction has brought the simplest mode of operation, the continued low mobile phone prices to give the best support for free, but the low-end smartphone down to about 300 yuan, Free is normal.

From this point of view, the free of intelligent hardware is most likely to start with Smart TV, but because of the huge industry barriers, resulting in the lack of intelligent TV manufacturers shipments, but also caused by these smart TV manufacturers do not have enough content for later profits, so, the free smartphone has a chance to pull the top.

4, the combination of soft and hard mode on the phone gradually mature

The formation of the economy of the mobile internet princes makes it possible for users to use almost one company or one allied product to meet individual needs, several internet companies customized operating systems also have the ability to lock users, especially users in the mobile end of the network to buy more demand, but also has a good way to recover capital.

The biggest difference between smartphones and the original feature phone is the wide variety of applications that make it possible to gain later sustainable gains through smartphone applications, with the disadvantage that these applications are not as well controlled as the functional handsets, and that the back end benefits are not guaranteed after free. Reality, if the Internet companies control the hardware manufacturing, but also to provide users with enough Internet applications, while in the mobile phone operating system to control, low-end mobile phone costs can be completely recovered within six months, not to say that has a high return to the electrical business resources.

5, the electricity business channel causes the sale and the service cost to reduce rapidly

If the mobile phone is a physical channel for the sale of the main body, to achieve free or more difficult, continuous stack of labor costs and management costs, and if the free will cause the sale of runaway risk, will make mobile phone companies even if there is a late return opportunity also dare not try.

However, now there have been a number of electric business channel special brands, these mobile phones are mainly based on the network shopping, channel sales costs greatly reduced, and the goods are very fast, at the same time, if coupled with the virtual operator card, it is enough to identify and monitor the risk of providing free mobile phone conditions have been available.

2015, a free mobile phone war is bound to unfold, the point of time is likely in the Spring festival, and later than the start of the September season, in this battle will certainly have mobile phone manufacturers step in the original anti-virus software, but the fate of the martyrs will become the winner is not necessarily.