2015, Gome plans to further expand the two-tier market

Newspaper reporter Jiali

According to Gome (1.15, 0.04, 3.6%, real-time market) announced the annual results of 2014, the company achieved sales revenue of 60.36 billion yuan, an increase of 7.02%, net profit of 1.28 billion yuan, an increase of 43.5%, which integrated gross profit margin from last year's 18.36% Ascend to 18.48%.

It is noteworthy that Gome's electrical business contribution to the company outstanding. Last year, Gome's online turnover increased 84.4% year-on-year, four-quarter year-on-year increase of 117.3%;

2015, Gome plans to further expand the two-tier market, covering the county and township, the next three years is expected to enter 100 new cities. At the same time, the company will be in the profit model innovation, strengthen the supermarket department stores and the development of the electric business, so as to achieve the strategic objectives of the full channel retailer.

Gome President Wang Junzhou said that with the "Internet +" become a national strategy, Gome will promote the line under the mobile end of the accelerated interoperability, in 2017 to achieve the "rebuild a Gome" goal.

Net profit rose 43.5%

Online turnover increased by 84.4%

Gome said that in 2014, the group further promote the store upgrade, two-level market expansion, strengthen the supermarket department stores and E-commerce Development to achieve the "open whole channel retailer" strategic objectives. During the reporting period, Gome completed the renovation of intelligent stores up to 100, opened 145 new stores, of which 78 are located in the two-tier market.

Early last year, Gome [micro-BO] began online channel to carry out a number of legs walk, and the United States and other department stores such as supermarket stores and other industries, and began comprehensive strategic cooperation. Guangzhou Modern department store has also reached a strategic cooperation agreement with the Guangzhou United States, will be the modern department store's electrical appliances sales business plate to the United States in Guangzhou to operate. According to its annual report, Gome and department stores in the last year a total of 154 new stores, sales revenue in the fourth quarter to achieve a quarter-on-quarter growth of 67%, Gome in the country's number of stores has reached 1688.

As early as a few years ago, Gome has with supermarkets, department stores to open shop plan. At that time, Huang Guangyu in the expansion of the home appliances business in Sichuan and Chongqing, the intention to work with supermarkets and department stores to open up shop operation mode.

It is noteworthy that the rapid increase in the performance of the electrical business, the performance of Gome has played an important role. In 2014, Gome's online turnover rose 84.4% per cent year-on-year, with a four quarterly rise of 117.3%. In the previous few years, Gome has also been dragged down by losses on its electricity business.

In E-commerce, Gome online through the line in the procurement, logistics, information, financial platform for the full integration of the whole category of expansion, and large-scale data mining and application. In addition, Gome is also actively expanding mobile app, through the application pre-installed and other initiatives to drive the rapid development of mobile phone members, mobile end of the number of new users up 97.2%, mobile end of the transaction volume has been engaged in the total volume of 19.4%, of which the fourth quarter accounted for 35.1%.

To create a new model for all retail

Power dealers and mobile micro Shop

In the era of mobile interconnection, consumer behavior to personalized development, consumption time becomes fragmented, consumption scene diversification, channel concept becomes more and more blurred.

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Gome said that in response to the changes in consumer behavior and demand, Gome plans to line up under the "full channel experience" to upgrade to the line under the "full retail experience", while creating a total of billion consumers of the entire retail eco-circle.

2015, Gome plans to speed up the layout of mobile micro-shop, will set up more than 100,000 mobile micro-stores. At the same time, Gome will accelerate further coverage of the store network to county and township, the next three years is expected to enter 100 cities, vigorously develop the electrical category of direct Business + non-electrical category platform, accelerate the layout of mobile end and the Internet.

It is understood that the Gome full channel strategy will be fully upgraded to "retail strategy." Gome will use the store network resources, as well as large data factories, vigorously develop e-commerce and mobile micro-stores, to create a billion-tier consumer eco-circle.

Insiders believe that, in the "Internet +" to promote the restructuring of China's economic structure, gome occasion "Internet +" transformation to explore a way for the entire industry to learn from the transition.

Gome President Wang Junzhou said 2015, with the "Internet +" become a national strategy, as well as mobile terminals and the rise of social media, Gome will promote the line down the mobile end of the accelerated interoperability, and strive to build the best retail platform, in 2017 to achieve the "re-gome" goal.