2015. How do I get a cool dog?

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2015 is destined to be an extraordinary year for the digital music industry. Cool dog, QQ music and so on in the music industry in the transformation of the past ten years, in the development of Chinese online music plays a pioneer and vanguard role, and these old music software is still active in the field of digital music, has become the industry recognized the top three. However, ten years is also a big turning point, the industry has launched a series of copyright integration, auction products, such as the "campaign", which seems to herald a more standardized market change the beginning of the Bureau! The trigger for a
change seems to start with a series of events: QQ music through the brothers brand-micro-letter, shielding shrimp, every day beautiful, NetEase cloud music, such as online sharing functions; shrimp, every day beautiful merge for Ali music in the integration of China Research records, Rolling Stone records, but because the music rights over the issue is controversial.
So how do I get cool dogs from here? In the "Internet weekly" focus on the digital music industry, the influential music app, Cool Dog is sitting on the top five of the throne, and this one of the bigger implication is: only a full range of services to users of the music app is the most influential digital music brand.
 

 
Take cool music as an example, in each music app frequently out of the difficult times, always adhere to do the user's reputation, through the Customer service This window, the first time to solve all the questions of user feedback, in the user community to form the most sincere service image. "Yesterday cool official Bo secretly sent me a long time I look for the sound of the music to start the cover, official Bo small make up too intimate." "A cool music user through their own microblog published such a message, but also @ I music, the comments below is reached more than 20, silently praise the people have more than 50."
This user just a few days ago on the official Bo letters Cool music, official Bo small make up the first time to find Content editor request to start cover, and then filter the highest clear picture sent to the user. These simple work, embodies the sincerity and attention to every user, this is cool music can become young people's favorite music app important reason.
The first time to solve user queries, music software how to do?
User feedback, starting from Discovery
When users use a music software, the basic requirements are fluent playback, high quality audio, track rich, elegant page and the song single Intelligent recommendation. These needs are reflected in the music software of every family, but they are biased in different directions. But the best way to improve the user's sustainable trust is to solve the user's query in the first time.
The user's questions are mostly hidden, the user is not likely to be willing to feedback the problem, perhaps lose patience simply change a music software to use. Therefore, music software should spontaneously form a unique sense of smell, from each channel in advance to predict the user's query, mining the user's problem, the most timely and most appropriate way to deal with the problem.
and for the user's positive feedback, but also to give a most perfect solution. The user's a demand may have some difficulty, may even be some not quite reasonable, but as long as is in the operable situation, cool music will give the user the most satisfactory support. such as before soon Yi molten-based thousand seals the new song "Yesterday Your Present Future", this song because is turns sings the music, and cool music did not receive the highest quality music, therefore the fan after listens to the client to propose the upload replacement high quality demand.
Cool Music in the first time, through corporate propaganda contact to Yi molten-based thousand seal Audio Studio, in the shortest possible time to find the song's high quality version. After a few hours, Yi molten-based thousand seal audio studio transmission finished, cool music instantaneous replacement and inform fans. Yi Chi Seal Audio Studio through official Bo to cool Music chat table Thanks, this also won the fans of the positive point of praise, that micro-blog is more than 5,000 to win the interactive volume.

 
User's needs, interact with it
Cool music official microblogging has won the support of 1.16 million of fans through the exchange of music, and it has become a platform for fans to interact with each other. Users through the official Bo letters feedback Questions, Gumbo the problem to do classified processing, cast to the professional, within 1 hours to give answers, for users to dispel doubts. For users want to harvest through official Bo warm communication needs, cool music official Micro Bo deliberately distinguish the competition, in good faith to launch a rich cool activity, through concerts, concerts, music festivals, drama, movies and other gift-giving activities to repay fans, so that fans on this platform not only to harvest help, but also to get benefits. The
Cool concert randomly screened the lucky users from the participating fans, letters and provided detailed ways of participating, and informed the way tickets are used. After free participation in the activity, the user gets the spice of life and relaxes free in the past tense life. As a result, users have a greater reliance on music software.
The activity can establish intimate contact with the user for a long time, and the user will have a spiritual echo after the common experience with music software. Users are also willing to express the most music software from the media platform to appreciate, this is cool music most want to achieve the self propagation effect. Obviously, cool music did it.
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The biggest variable of Internet products is the user, the user's retention rate determines the sustainable development of the product itself. In particular, many of the competition in the digital music field, more need in the user's mind to occupy a unique position to enjoy a long-term living space. Who is the first brand of digital music, all kinds of data, all sides of the story to get the answer is not the same, but there is a point can be sure is: the first time to solve the user's questions of music software, to build the user's sustainable trust, the user must be the first brand in mind.
Nearly 10 years, cool music loyal to the user's play, let the product step by step into the industry's benchmark, but also in the user community to form a solid reputation. User feedback and interaction, cool music in time, patience, sincerity and intimate communication standards, with the patience of the user to establish a good degree of goodwill. Perhaps this is the only standard for digital music's first brand.