2015 how to invest in mobile marketing?

Introduction: In 2014 the total consumption of mobile area is 31.45 billion U.S. dollars, it is predicted that the number will increase in 2015, a company without mobile marketing and advertising strategic deployment will certainly be weak in the competition, and will miss the opportunity to communicate with consumers and increase revenue.

By the year 2017, the analyst predicts, the move will occupy 49% of the total cost of digital media.

The total consumption in the mobile sector in 2014 was $31.45 billion trillion, which was forecast to increase in 2015, and a company without a mobile marketing and advertising strategy would certainly be vulnerable to competition and would miss out on a valuable opportunity to communicate with consumers and increase revenue. Here are 4 ways to use your mobile investment in 2015:

1, make the video the first choice

A survey conducted earlier this year by Animoto on consumer and video-related data. Surprisingly, 73% per cent of respondents said they were more willing to buy products that could be viewed in advance. Companies can also use video to better communicate with consumers, and 71% of respondents agree that watching corporate videos can leave them with a positive impression of their business and services, while 58% say the companies that launch the video are more trustworthy.

The data illustrate everything. When consumers use mobile devices, the video in the consumer's search for the majority, attracting the attention of consumers, so advertisers should pursue the direction. In fact, a recent study has shown that mobile video revenues will reach $4.4 billion trillion in 2018, a figure that has achieved 73% growth since 2003. The study also shows that advertising revenue for desktop video ads is expected to increase by only 13% in the same period.

Given the prospect of the industry, no brand or content owner is willing to give up such a large opportunity.

2, integration of mobile, social and content strategy

A typical publisher's Web site now generates about 65% of its traffic from mobile users, but most users are trading far less than they do on their desktop sites. In addition, most of the existing profitable products and applications on the mobile site need a mature business strategy to rely on, so there has not been a large-scale opportunity, in order to create more to allow customers to participate in the mobile environment and ultimately to achieve higher profits, you need to do is to jump out of the inherent mode of thinking.

One way to achieve this is to eliminate the problems that exist between mobile advertising, social media, and content policies, thus creating an integrated approach and applying them simultaneously. This allows each channel to do what it does best--to increase the mobility-first participation content, to expand the social media for a wide audience, with easy access to content, and to expand profit opportunities more effectively across all channels.

This approach also gives a better account of how customers consume, interact, and share content when using mobile devices, and translate this into more profitable opportunities for businesses. If used properly, this approach can also save on media investments by adjusting investments in mobile media, by creating and using social media strategies aimed at better performance.

Consumer use combines the above three channels, so you should.

3. Programmed Purchase

As the trend towards more digital media channels continues, advertisers will continue to switch to programmatic buying and management platforms. This automated way of buying ads can help improve large-scale cost management, increase the transparency of budget spending, and make real-time decisions. If you are online to purchase other items, consider it a purchase ad.

Major advertisers, such as Procter and Gamble and Unilever, announced their own plans to accelerate programmed spending in 2014, and the company said it wanted to achieve estimated programmatic purchases of its digital media ads in the U.S. by the end of 2014.

While there is still a long way to go to complete the program-buying platform, analysts estimate that mobile-programmed advertising revenue will occupy 43% of America's mobile revenue by 2018. This figure represents more than 10 billion dollars. Don't be a busy outsider.

4. Original Advertisement

When browsing the web, a sudden jump out of a screen ads, interrupted what you are doing, no one will like the feeling. Native advertising, which blends the user experience of a Web site or application, and as a substitute for more disruptive advertising, has become a popular social media and mobile device marketing tool.

A new generation of consumers frequently use mobile devices, and they are more sensitive to this and reject all advertising that interrupts their activities. In order to gain and retain the attention of the audience, it is particularly important to use a creative way to get into the consumer without traditional advertising. As an example, instead of making a window ad that interrupts the game, advertisers are less likely to offer brand rewards in a game for players who have completed a certain stage in an organic way.

In the coming years, as consumers become more and more used to personal devices, the mobile sector will be a key part of marketing and advertising for businesses. By keeping your strategy flexible and following the latest innovation trends, your business will be in a profitable position.

(via entrepreneur, fast Carp exclusively compiled, reproduced please indicate the source)