2015 International top Chinese domain name ". Group" officially registered in the global Open

domain name City (domain.cn) February 11 News, following the international top Chinese domain name ". China", 2015 International top Chinese domain name ". Group" Officially open registration in the world. With the Chinese domain name in the global open registration of the continuous upgrade, by entering the "Enterprise name, group" way to directly into the group business owners station.

 
In recent years, due to the depletion of global top-level domain resources, ICANN opened the new universal top-level domain [i] registration application program in 2011. For the new generic top-level domain with industry segmentation characteristics, as well as many large groups of enterprises have not yet had a matching domain name suffix of the reality, for the group-oriented enterprise-specific international top-level Chinese domain name ". Group" officially entered the new generic top domain application program, and in 2014 finally successfully approved, Currently open for registration in the world. The group domain name aims to embody the comprehensive strength of group-type enterprises and become the indispensable Chinese domain name entry for group Enterprises entering the Internet world.
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with the development and popularization of the Internet in China, as of December 2014, our country has jumped into the world's most netizens. With Alibaba, Beijing-east and other Internet power companies listed, China set off a new wave of internet entrepreneurship, at the same time to the traditional enterprises of the Internet transformation has brought new opportunities. And after Amazon "z.cn", Jingdong "JD.com" and other valuable super domain name appeared, Chinese netizens began to pay attention to the internet giant's "domain name dispute." The huge domain name transaction behind also shows the enterprise to brand protection and trademark protection awareness of the Awakening, and the next card how to play? How should the state and industry authorities strengthen supervision? Chang, Deputy Minister of Industry and Information technology, made the following recommendations: "Strict implementation of national and industry authorities in the domain name management, user Information protection, Domain name does not record unresolved, network information security and other aspects of policy requirements, strengthen internal management, improve security measures, implementation of security responsibilities, to ensure the new universal top-level domain security, stable operation. "
 
with the application of a large number of Chinese generic top-level domain names, especially the emergence of exclusive". Group "domain names, it is of strategic significance to fully exploit Chinese top-level domain name resources. In the Internet Brand Protection Summit Forum, experts on brand Protection also gave relevant suggestions, from the market economy and competition system point of view, the Internet provides enterprises with more favorable opportunities. As one of the most important assets on the Internet, it is also the most important entrance for users to visit the enterprise, and the domain name can become a great tool for enterprise propaganda, and should be paid more attention in the course of operation as part of enterprise intangible assets. Tang Xianqiang, deputy Director of Central Office Development Center, said in the Internet Age Global Brand Protection Forum: "To accelerate the improvement of the entity trademarks and brands on the Internet dual protection, the establishment of a sound more effective Internet brand protection mechanism is imminent." Chinese enterprises should fully recognize the importance and urgency of protecting brands on the Internet, and jointly promote the prosperity of Chinese brands and promote the rapid development of China's economy. "
 
According to the investigation of reporters, because. The group domain name is tailored for the group enterprise, the suffix name and the" group "complete consistency, showing its as the group Enterprise online strength embodiment of a natural attributionCharacteristics。 Since the international Chinese top-level domain name ". Group" listed, the group-type enterprises with abundant capital strength have begun to strike a preemptive attack, especially the multinational companies Samsung (Samsung Group and Samsung Group), Lego (Lego Group and lege group), Ikea (IKEA Group), Hong Kong CLP Group (CLP, group And so on, all have their income in the bag. Under the impetus of these international giants, ". Group" domain name is bound to enter more business vision.
 
Although ". Group" is the exclusive domain name of the group users, but the common top-level domain name is followed "first come first served principle", the higher the brand popularity, the greater the likelihood that the future will produce the dispute. The Global trademark information exchange (TMCH), which ICANN has launched, can only play a protective role before the opening period. Therefore, how to use the domain name to protect the corporate Internet brand and promote brand equity, will become a major issue in the future.
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[i] new top-level domain: 2011 ICANN (the Internet Corporation for Assigned Names and Numbers) Internet name and digital address assignment agency opened the new generic top-level domain GTLD) Registration scheme. 2012 officially announced the new universal top-level domain name global application list, received a total of 1930 new top-level domain applications. Of the top 108 countries with the latest assessment, Chinese domain names account for 55.