2015 Internet industry competition intensifies, network marketing gain attention

"Summary" electric car industry mature network Marketing has not appeared, but more and more car companies began to pay attention to the construction of Word-of-mouth network, and achieved certain results.
Source: Electric Vehicle Times Net Author: synthesis 2015-03-05 10:10 | Click: 512 font Size: t| T0
Electric car Era network, 2015 is still a competitive year, in addition to doing good products, marketing is still essential, how to expand brand awareness, become the key to snatch market share. In the past marketing only covers the consumer, that is, the communication between consumers, and now the situation is that more car companies also want to participate in the network Word-of-mouth, try to communicate through the network community platform and consumers, although so far, not all such attempts are fruitful, But more and more car companies began to pay attention to and continue to explore.

With the continuous updating of information technology, the application of Internet industry has been updated and developed, but there are still few enterprises to understand this problem. As the trend of network marketing development in the future, first of all, the electric vehicle enterprises to carry out network marketing, must have a special network management department to manage, always updated, to give customers a timely interactive process. Second, enterprises should make full use of the network has channels, such as micro-letter, micro-Bo, official website, forum, etc., so that information uninterrupted transmission, brand online Word-of-mouth influence.

On the Internet to do any brand sales, must do so two points: the first to seize the search port, solve the information description of the accuracy of the problem, seize the largest click flow; second, grab the sharing port and build your brand information to the front. The use of active marketing methods, such as micro-letter, micro-blog, official website, forums, search engines to do their own business positive image. And at the same time to do a good job of micro-Bo fan circle, to form a positive interactive initiative development.

Although, the electric car industry mature network Marketing has not appeared, but more and more car enterprises began to pay attention to the construction of network Word-of-mouth, and achieved certain results. To arm electric vehicles For example, arm electric vehicles to "really safe, true quality, really trust" as the starting point, combined with consumers nowadays most concerned about the quality of electric vehicles, vivid image on the internet continued to spread, to protect the exposure of the same time also further reached the expansion of the network Word-of-mouth influence.

It is understood that the current consumers will often search the search engine brand information to find their favorite products, understand the consumer evaluation as a reference. Search and Word-of-mouth have a direct impact on consumer decision-making behavior. Therefore, electric vehicle enterprises want to use the Internet to expand their brands, but also to some extent to understand the way the Internet is used. Only in this way, enterprises can really use the Internet marketing to their own enterprises to seek a good reputation.

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