2015, Liu Liu stood opposite

Carpool
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Travel market never lack of news, taxi software is. Whether dripping, fast or easy, recently have been fiercely bo the eyeball, but all the cold left the strongest opponents.

Before the Spring Festival Valentine's Day, February 14, the domestic market, the largest dual-taxi software giants, drop a taxi and quick taxi announced a formal merger (see Titanium Media Festival before the "Happy Valentine's Day, drop, quickly officially announced together"). In their view, the new company's opponents are Uber is easy to, but the merger of this one, in the car rental market has been quietly for many years in the Shenzhou car rental, but like overnight spread its online business. And looking back on the history of the Shenzhou car rental, it is behind the big shareholder Lenovo holding a step by step with the money out of the listed companies, Liu and Liu this pair of father and daughter, finally stood on the same platform, became the other's most powerful competitor.

Before the festival, there are rumors that the fast-moving merger matchmaker is Mr Liu, and the next step is to merge with the Shenzhou car rental. But according to the titanium media to inquire about and understand that the news is not accurate, so far, the Shenzhou car and drop fast the new car giant relationship between the delicate, is still the main competition.

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If your memory is not bad, you should remember that two months ago, said to be crazy to smash 2.5 billion yuan into the car market CEO, he is the founder of the Shenzhou Lu Zhengyao. January 28, HKEx listed companies announced to enter the car field, the Chairman of its board of Directors, CEO Lu Zhengyao shouted "subsidy 2.5 billion yuan, the development of 50 million users" slogan.

Founded in 2007, Shenzhou is a car rental service provider whose line of business currently includes rental cars, used cars and special trains. On September 15, 2010, Lenovo Holdings in the form of "equity + debt" to the Shenzhou car rental capital of 1.2 billion yuan, holding more than 51%. After a rather tortuous development, the Shenzhou car rental in 2013 began to profit, September 2014 again hit the IPO, finally listed on the HKEx, become the first listed company in the domestic car rental industry. The following figure is the history of the China car rental financing in the titanium media finishing.

And the advent of the Shenzhou car, coincides with drops, fast and other car software is strictly check "black car" illegal operation. In the drop and fast still looking for formal leasing company, Shenzhou car it backed by its own leasing platform, a strong fleet size, rapid expansion of the team's funds and licences are its advantages, and Lu Zhengyao slogan, it is menacing.

"The competition around the car market is expected to last two years." Lu Zhengyao in an interview with a financial media in China on February 15. One of the reasons for the drop and rapid merger, the capital market speculation that it is the Shenzhou car rental such as heavyweight players to join, to drop and quickly brought great pressure to accelerate their integration.

Titanium Media Reporter also noted that the official website of Lenovo Holdings showed that as of June 30, 2014, Shenzhou Car rental in the domestic 70 major cities have 717 direct service outlets, and in 162 small cities have developed 202 franchise service outlets. This also means that the Shenzhou special car business will soon, very convenient coverage of these cities.

Before the drop and quick merger, according to Analysys International released the latest "China Taxi App market Quarterly monitoring Report" data show that by the end of 2014, China's taxi app cumulative account size of 172 million yuan. One quick taxi, drop by taxi to 56.5%, 43.3% of the proportion of Chinese taxi app market 99% market.

Although in the previous drop and quickly occupy a larger share of the taxi market, but whether it is Lu Zhengyao, or the new "quick Drop" Company's president Liu, have openly said that the travel market is very large, not only to taxi this aspect.

Moreover in the car field, drip and fast still face "black car operation" risk, and Third-party leasing companies, is still their only choice.

By contrast, the advantages of the Shenzhou car is much larger.

First, at the policy level. Shenzhou is a car rental and the third party independent company excellent vehicle technology under the joint brand, according to the agreement, the Shenzhou car rental will be in accordance with the market fair price to provide long rental and short rental vehicles, used to carry out the car business, fundamentally will be "limousine" legalization.

Second, the license plate, the number of rental vehicles in the limit, drip and fast difficult to solve the issue of licences in a short time, and the Shenzhou car relies on its own platform with nearly 60,000 strong fleet size to support.

Again, the Shenzhou car rental in the team management, driver training, security and other offline areas have many years of rich experience, thus safeguarding the standard of the Shenzhou special Service and quality, this drop and fast is also need time to accumulate and catch up.

The wonderful thing is, in the competition between the two, Liu home and father both stare at a taxi business, and to a certain extent, each other become competitors. In an interview on Liu in 21st century, the economics report said, "Liu is not willing to call drip and fast mergers as capital markets ' good offices and games, nor does it want to be linked to the glut of Chinese car rentals with Lenovo Holdings." ”

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On the one hand, the family holding company, on the other hand is their own business, it is difficult not to connect the two. Second, the drip and fast existence of private car operation problems, it is very likely to choose and large car rental companies to cooperate.

These reasonable speculations have made people wonder if the new "quick drop" after the merger will work with the Shenzhou car rental.

But the Shenzhou car soon denied this. In an interview with the first financial daily, Lu Zhengyao said, "It doesn't matter if you don't play, I'll fight you." He said that the current China's capital car rental is sufficient, "the IPO in billions of, the bank has about 7 billion of the credit, and recently issued 500 million U.S. dollars of debt." ”

And for the droplet and quick merger, Lu Zhengyao said, and the company executives have already had some speculation. "I have nothing to do with whether they are merged or not", "I will do the customer service, the cost structure to the lowest." In addition, the interview also mentioned that some investors want to buy some of the company's peers, he has always laughed off. "I spend 1 billion or 800 million dollars on you, I am full, I kill you far cheaper than the acquisition of you." ”

In addition, there is a more important point, there is a saying is that after the drop and quick merger, the Fast executive team will be out, and Cheng Wei Liu and other people continue to lead the team forward, the new company's listing targets have been put on the agenda. "In the next six months is a new challenge," said the CEO's open letter, "six months later, we will hand over the answer, must be beautiful!" It is not hard to tell from the wording that the new company after the merger is likely to hit the IPO after six months.

and the Shenzhou car rental itself is already a listed company.

In the next layout of the Shenzhou, Lu Zhengyao said that prior to entering the car market within one months, the Shenzhou car rental has been in more than 60 cities to recruit more than 10,000 drivers, 2015 will invest 20 billion to buy new cars.

In a quick open letter to CEO Lu Zhunwei, the merger is not a full stop, and many business and product planning will begin immediately. And drip of President Liu in the interview also said that for the new company positioning, not just a taxi, but "travel platform", taxis, carpool, car is part of the platform.

It is clear that in the expansion of the line of business, the Shenzhou car will start faster, Lu Zhengyao said, the Shenzhou has begun to enter the Peer-to-peer car market, and then will enter the carpool market. In the future, the Shenzhou car rental will form two main two auxiliary business structure: two main is self-driving and special car, two auxiliary is Peer-to-peer car rental and carpool.

And for users worried about, drop and fast merger after the red envelopes will shrink, from the current response, should still be in the fierce competition, the user burn money stage, but after the merger of the "quick drop" subsidy will be a certain reduction of strength.

In an interview with the media, Liu said that despite the two mergers, the travel market was too big to subsidize the influx of new users. While subsidies will continue, the incentives for taxi software are expected to be reduced.

and Lu Zhengyao that, fast and drop after the merger, taxi market competition will certainly be reduced, but for the current hot car market does not have much impact. "After the merger, the cost of their members will be reduced a little, the original subsidy is much, now a little more, but reduce subsidies, there are easy to, Uber with you rob it." "In addition, the market also has Shenzhou, AA car so rely on its own platform for the development of vehicle rental companies."

From the current competitive situation, it seems that the taxi market has come to an ending, and the competition of the travel platform really began, in the next year, car, carpool will be the next burning money battlefield.