2015 mobile payment Development Trend Summary

What is the trend for 2015 mobile payments after media hype about the year 2014 for mobile payment? Apple pay represents NFC payments, micro-credit Alipay represents mobile internet payments, China UnionPay's flash payment, and third-party payments, all facing the mobile payment market. In this context, the mobile payment network, based on the 2014 mobile payment event, summarizes the 2015 and future ten mobile payments trends.

HCE Rise and enter China

Google in 2013 after the release of the HCE, Visa, MasterCard has launched HCE Technology development and promotion, throughout the 2014, the global NFC domain are in the HCE and crazy.

HCE technology to pay sensitive information through the cloud to avoid the requirements of hardware SE security components, while SE control is the most important interest point of NFC payment technology, HCE can avoid such as the operator's Nfc-sim card scheme perfectly. But compared to ESE and Nfc-sim, and other schemes without hardware encryption of the cloud technology, always security slightly 10%, so in the scheme adoption, HCE can bring more convenience, but security needs tokenizition technical support.

A slightly lower security does not prevent the development of HCE: NFC Forum is HCE, and the statement encourages HCE to push the balance between safety and convenience; Australia Cuscal launches HCE mobile payment pilot; West Bank of New Zealand tests HCE contactless payment technology; Turkey's BKM bank first launched a local HCE payment, and nine banks in Poland launched the HCE mobile payment service based on the visa agreement; from the year to the end of 2014, HCE has always become the focus of NFC payment technology, from security challenges to the affirmation of convenience, Shrinking the industry chain also gives more companies the opportunity to participate in the implementation of NFC payments.

At the recent Davos forum, UnionPay president Shivenchi also claimed that UnionPay would aggressively explore HCE-based mobile payments. In some internal PPT, the universe seems to be actively exploring HCE technology. So 2015 years is likely to have a real HCE project landing in the country. All parties are actively exploring HCE, who will question HCE's good development in the 2015?

NFC Recharge and consumer applications based on cards become popular

The term "NFC year" has been called by the media for many years, but NFC seems to have been the slow march of old bull carts, one of the reasons for not finding a real killer app. In 2014, an NFC application began to be promoted in the field of transportation by using NFC handsets to recharge and consume traffic cards.

NFC mobile phone and card combination, the first is to read card information, such as touch rice, Alipay, and so on, initially read the balance of bus cards. Development to later, Duduba began to launch Internet terminals, the traffic card for the PC side of the recharge. Then NFC mobile phone gradually popularized, 2014 began to continue the emergence of NFC mobile phone and the various applications of traffic cards, such as small fish payments, Duduba, Qualcomm Cabao, fast access card app, in the recent, Alipay also began to penetrate the market, began to support the first batch of six city recharge. Not only recharge, NFC mobile phone racket traffic card for online consumption is also becoming a trend to lightning brush as an example, although not NFC recharge, but can be used to pay for pea pod applications, as well as water and electricity coal Q coins. Traffic cards have been confined to the field of transportation, domestic city card companies also want to have eight of the general wide range of applications, it is such an ambition exists, NFC and the combination of cards will become a city card development direction, traffic card consumption areas, can be NFC for the entrance, into the Internet, the virtual products to pay, Can even expand to the electrical business.

On the other hand, the financial background of the enterprise will open up this market, the most representative is Kaka, you can carry out the financial IC card electronic cash and the balance of the main account inquiries. On the banking side, NFC applications will also be exploited in the future.

Micro-letter and Alipay lead the Internet pos trend

2014 is the year of domestic mobile payment, which is not always focused on near-field payments of NFC-driven, but the micro-letter and Alipay between the offline tug of war. Micro-letter Red envelopes at the beginning of the year of the Ram, gave Alipay a punch, attracting a large number of users in the micro-letter binding bank card to support the micro-letter payment. There is a taxi software war, crazy subsidies, is the micro-letter and Alipay consumer mobile payment habits of training, competition, the two sides are also common expansion of the offline market. Pay Treasure of the double 12 activities, but also let Big Uncle Aunt are beginning to use Alipay to pay under the line. So in order to enable businesses to support the micro-letter and Alipay payment methods, whether the need to develop new POS?

It is in the context of the offline war between micro-credit and Alipay that the concept of Internet POS began to form. First rumors of micro-POS, and then the major media to promote the Wang Pos, a time the concept of Internet POS began to impact the traditional POS vendors. In the recent mobile payment network sponsored by the "Golden Award" mobile payment industry selection activities, there are many so-called Internet pos participation, its prominent points are to support the micro-letter and Alipay payment of the two-dimensional, not only a specific product, but also compatible with the original system of business solutions.

By 2015, the wind of Internet POS will be more fierce, and will continue to emerge different problems, including security issues and the verification of various payment methods. Security problem, Internet Pos is mostly Android system, open Android environment has bigger security problem. Payment security, need to verify, in order to support the payment of UnionPay card, POS vendors need to carry out UnionPay certification, then micro-letter and Alipay also need such a process. Just imagine that the POS that supports a variety of payment methods needs to pass different certifications, whether this will hinder the rapid development of the market. The mobile payment network has also been informed that UnionPay is developing TEEI platform technology and that future payment methods can be paid in the same credible execution environment.

In any case, the rise of micro-credit and Alipay will promote the development of Internet POS, traditional POS will face the impact of new concepts, cross-border competition intensified.

Mobile phone manufacturer exerting full mobile phone scheme let operator Swp-sim plan start thinking life

What was the most influential event of mobile payment in 2014? Many people should answer Apple's pay, and Apple Pay seamlessly embedded in the mobile payment chain, benefiting card organizations, banks, users, and businesses. Apple is no longer subversive, but a continuation of traditional innovation. In this context, many domestic mobile phone manufacturers began to imitate Apple. The Charm family launched the Mpay, Huawei launched the Glory Wallet, Oppo and Alipay joined the future public transport, rebels in chief of Millet, then introduced in Shanghai Millet Card bag, based on ESE NFC payment, there are people in rumors, Millet is developing their own millet wallet. There are indications that mobile phone manufacturers are directly involved in mobile payment competition, and the trend of releasing mobile payment products is emerging.

There is also a view that Apple pay the concept of electronic wallet, so that the electronic wallet manifested, no longer free to download the service can be, but need to buy the hardware of the manufacturer to enjoy the service. Perhaps this is the view of the impact of domestic mobile phone manufacturers have launched mobile payment services to attract more people to buy their mobile phones at the same time, increase profit points and data collection channels, expand the depth of the industry.

The direct involvement of handset makers, including the previously mentioned HCE, is directly or indirectly impacting the carrier's Swp-sim NFC payment scheme. The operator's Swp-sim card scheme has been criticized by consumers, including institutional problems, complex problems in handling processes, division of service responsibilities and even the use of experience problems. Now, the emerging full mobile payment scheme, all avoided the operator's control, UnionPay president Shivenchi also said to actively explore the full mobile phone program. Operators initially implemented NFC payments, largely by learning the NFC payments of Japanese operators as a way to avoid plumbing. But Handan, different countries in different periods of different environments, so that the domestic operators of NFC payment is half dead.

By 2015, or more in the future. Mobile phone manufacturers will continue to force in the mobile payment industry, no longer subject to operator restrictions, and operators of NFC payments need to reposition, if not optimize the service, clear and the responsibilities between the bank, marginalization will be the operator of NFC payments a fate.

The marketing model based on ibeacon is starting to rise

Ibeacon is a new feature on the OS (iOS7) for mobile devices released by Apple in September 2013. The way it works is that devices equipped with Low-power Bluetooth (BLE) communication features use BLE technology to send their own unique IDs around, and the application that receives that ID takes some action based on that ID. In the Android platform is called Beacon, are based on BLE technology, hereinafter referred to as ibeacon, at least Apple's technology is more representative.

At the time of Ibeacon's release, the popular view was that it was a sign that Apple was moving toward mobile payments, but in the end, Apple was still opting for a mobile payment scheme with NFC and fingerprint. However, the world is still keen ibeacon program in the implementation of indoor positioning marketing, "Lord&talor Brand launches the largest ibeacon deployment in North America", "French restaurant using ibeacon to the diners in the indoor tracking", " US start-up Howler is trying to subvert Groupon and livingsoical through Ibeacon, and London airport plans to use ibeacon technology to automatically check-in and track baggage, Carrefour and Nisa pilot Beacon Technology to understand consumer shopping paths ( All above are mobile payment Network news, can be consulted ... Ibeacon projects are being implemented in many parts of the world.

Ibeacon can complete the indoor positioning and information push, is a good marketing technology. This is not a direct mobile payment method, but it is a good supplement to mobile payment. Because consumers will not pay for mobile payment, consumers can only because of the need to obtain goods, or services will be paid, and ibeacon technology can be paid for the launch, because it is mobile technology, can be directly connected with mobile payments.

Can let ibeacon directly selected mobile payment trend strong reason is, micro-letter shake will launch nearby function, use is ibeacon technology, through ibeacon shake a shake directly can shake out corporate red envelopes and nearby merchants coupons. You can also search the nearby restaurants directly. and mobile payment network recently also learned that Alipay will also introduce Ali Magic buckle hardware, many professionals speculate that this is likely to be the launch of the Ibeacon base station. Micro-letter and Alipay are settled in, ibeacon must be a major competitive focus in the 2015.

Conflict of interest outbreak of TSM platform competition intensified strong combined mergers and acquisitions

As early as the end of 2013, the author predicted that the contention for the TSM platform will be intensified, 2014 is indeed so, many TSM platform, Taiwan, China Telecom, United International, Taiwan mobile payment companies, group letters and other four TSM successively released. In mainland China, the finance has UnionPay's TSM, the three major operators of TSM don't say much, traffic card has a live build department of TSM data, and in the recent 12 provinces and cities set up the Alliance TSM platform, provinces and cities including Hangzhou, Suzhou, Xiamen, Wuxi, Chengdu, Chongqing, Dalian, Tianjin, Xuzhou, Changzhou, Hebei Province and Jilin Province.

TSM is in control of important trading information, who has mastered TSM, who has mastered the entire mobile payment eco-chain at the top level, so which has the strength of the enterprise is not willing to be manipulated by others. 2014 may be the year of various TSM releases, and by the year 2015, companies with a strong presence have already set up TSM, perhaps after a group of TSM. Attracting more participants to their TSM will be a trend. In ancient times, how to choose the group that can be attached is important. Companies that wander outside of the TSM platform, without encircle awareness, will opt for a TSM platform for long-term development. There will be a scramble for the big TSM platforms for these companies that are not in the platform.

In addition, the interests of the competition is not only in the TSM platform, in 2014, mobile payment enterprises strong alliances and mergers and acquisitions trend began to highlight the industry blue sea into the Red Sea process, shuffle inevitable. Some time ago, the Softcard of the U.S. carrier background, rumors of the acquisition of Google, and the originator of the phone card reader Square has not stopped the rumors; in Europe, Denmark, the second Swipp bought the third Paii, against the local market leader Mobilepay. Domestic, fast money and Wanda cooperation, pay Bao micro-letter and the major lines under the ultra cooperation, have highlighted the trend of strong alliances. By 2015, there was a big wave of mergers and acquisitions in the country, and a third party payment industry in the face of transformation.

Non-dense payment trend

Free payment is not just a 2015-year trend, but it has been discussed in recent years about secure mobile payment authentication methods. The advent of the internet era, led to an unlimited number of accounts. And the growth of bank card issuance, although the financial IC card has been advocating for more applications, but people have more and more cards in hand. People should remember the bank card password, the Internet application password and so on is very troublesome, the secret becomes a new research topic, how to carry on the security authentication without the password has become the urgent question.

Many scholars have also put forward the discussion topic of "undocumented proof", there is a risk of duplication in any document, and the proof that people make is still likely to be replicated, how to prove yourself in the absence of a person's documents, how to ensure the uniqueness of documents, etc. So people think of biometric identification, fingerprint, human face, Iris and other biological authentication methods began to gradually small public certification, expanding to the public payment applications.

2014, the launch of Apple pay, NFC combined with fingerprint recognition, led the new trend of free payment. Then the domestic manufacturers of the charm of the introduction of Mpay, UnionPay is also rumored to introduce fingerprint based Androidpay. Of course, in the domestic payment industry, can not less pay treasure figure, pay treasure in the sound wave payment, fingerprint payment and so on have made a test, pay Treasure Wallet Login interface gesture Password, can be said to be a secret means.

Internationally, PayPal's CTO James Barres in foreign media, has been a frightening prediction of "password will die", PayPal has been doing a secret-free attempt. Visa Europe has also recently made a British young people's attitude towards biometrics, 76% of people recognize biometric payment methods, winning the favor of younger groups, is to win the future. Whether the domestic payment of the big guy, or young boys abroad, are in favor of biometric recognition, the future of what reason not to fire.

Of course, the free payment does not all refer to the biometric payment. Many small payments are still available in a variety of ways, such as NFC payment, two-dimensional code, Bluetooth payment, etc. In 2015, there will be more free payment methods to be introduced to help push the development of mobile payments.

Combination of wearable equipment and mobile payment

2014 is the year of wearable equipment (reader friend Mo, the media really like to use the word year), the rumored Apple Watch also released in 2014, and officially listed in 2015. Functionally, wearable equipment will generally have health, sports and other elements to add, in the development of wearable equipment, enterprises found that consumers are not so cold to wear equipment, "not wearing up" is a common problem.

Companies are starting to think about what they can add to their wearable devices to enable them to wear them every day. People need to trade and consume every day, so the payment function becomes the new direction of wearable equipment development, especially the payment application in the Traffic field.

Barclays has been a very large bank in the UK, and in 2014 Barclays promoted the bpay payment hand ring, which integrates financial chips and can make contactless payments. Not just the bracelet, Barclays has also introduced contactless pay gloves that can be paid out of gloves in the winter. Although the experience does not seem very good, but the idea is very good. Germany Wirecard recently released a bracelet to support HCE payments. Even coffee-maker Starbucks has introduced wearable applications that allow wearable devices to be paid at Starbucks after downloading. Domestic millet hand ring, recently also launched a small and free payment function.

Traffic, in the smart wearable equipment did not rise, there has been a built-in special-shaped card watch hand ring launched. And the concept of wearable equipment emerged, the combination of intelligence and payment, so that traffic payments have more space for imagination. Mobile payment network sponsored by the "Golden Award" mobile payment industry selection activities, there are many with the payment function of wearable equipment participation. Holding the odd Sharkey with the function of air card issuing, the built-in traffic card chip can be realized by the brush hand ring, focusing on the body memory of healthy movement.

2015, there is reason to believe that the combination of wearable equipment and mobile payment will become a major trend, and with the introduction of Apple Watch, a number of follow-up enterprises will promote the development of the market. The combination of technology and payment of the spark, will also map a lot of problems, after all, the payment industry complex, the interests of too many disputes.

Token technology Popularization

Token technology can be translated into marking or signaling, is the international three KCAL organization (VISA, Mastarcard and American Express) for the Internet and mobile Internet environment to pay account information easily leaked problems, the solution, The March 2014 International Chip card Standardization organization EMVCO formally issued the specification, subsequently applied in Apple Pay published by the company.

Simply put, token is a means of encryption, so that the plaintext of the bank card information through the encrypted token to trade, token issued by the issuer and read, in the course of the transaction, even intercepted token can not be traded. This has allowed the payment industry, which has been plagued by bank card information theft, to see the safety of the technology and its widespread use in Internet and mobile internet transactions.

Said token technology in 2015 years of rapid popularization is not unfounded, UnionPay president Shivenchi in the recent Davos forum, the name of token technology, the future Banking Association actively explore the technology business model. It is also noteworthy that, while the industry has been rumors UnionPay's cooperation with Apple Pay, one of the factors impeding the likelihood of collaboration includes token technical support, which the mobile payment network has learned from professionals that if UnionPay POS needs to support Apple Pay it needs an upgrade, But it's not a hardware upgrade.

Token technology was born to ensure that the Internet as well as the mobile Internet payment security, in the rapid development of mobile payment now, 360 and Tencent Security Butler Daily soft text mobile payment is not safe now, in Apple Pay to be popular all over the world now, 2015 there are too many token technology development reasons.

The global popularity of Apple pay

Before discussing this trend, it is necessary to clarify that the author does not accept Apple advertising fees. Apple Pay quickly climbed into the world's leading mobile payment application in the fall of 2014, with 1.1 million credit cards activating Apple Pay and the number of users rising by January 16. And Apple is trying to promote the European and Asian markets, UnionPay, Alipay, eight banks and other rumors news, Apple Pay into the country seems to be within reach.

In Europe, British banking giants are now exploring with Apple the introduction of Apple Pay Service, which will first enter the UK market in the first half of 2015. Although the Bank of England is now worried about Apple's Pay to gain user privacy, Apple's Pay seems more glamorous than the temptation of Adam and Eve, which is hard to resist.

Given Apple's pay to mobile-paying banks, the global popularity of Apple Pay is noteworthy, and although it faces the financial constraints of different countries, in 2015, Apple Pay will be able to invade many nations and regions, the local competition brought about by foreign invasion, It will also be a noteworthy area for the 2015 mobile payment industry.

Review：

The development of mobile payment has a lot of trends, 1000 readers have 1000 Hamlet, the author from the market, technology, events and other aspects of the 2015 or the future of short-term mobile payment development analysis, but also personal perspective, do not like the author of private jet, exchanges have insights.