2015 online education or will usher in shuffle, mergers and deaths frequent

2015 years (January 13), 51Talk wholly acquired 91 foreign teachers, Dragon Girl Gong second venture to failure. 51Talk Media Meet the scene, small longnu looks very tired, entrepreneurship, especially online education entrepreneurial hard and difficult to write in the tired face. It is said that the merger case behind the Xiaoping teacher figure, which means that, in addition to bat and other Internet bosses in the acquisition and investment layout online education, other online education companies have embarked on the capital level of the enterprise layout.

The above is just a microcosm of online education, with the death of 2014 and the acquisition of more than 30 online education companies, the entire industry has entered a bubble under the flood of capital and the blind entry of entrepreneurs. In fact, the bubble period is the performance of the industry's excessive prosperity, but also means that some sectors of the industry has begun to saturation, this time is the whole industry reshuffle period.

Online education in the shuffle period 2015 will have more mergers and deaths

The reason for this is that 2015 years will be a year of online education shuffling, for several reasons. First, giants such as BAT will continue to integrate more vertical education companies to lay out their eco-education circles by merging or buying shares. Prior to the acquisition of Baidu's network, Tencent, NetEase, Taobao, Millet, Jinshan, YY, etc. are also in the layout of online education, 2015 will be more enterprises to enter online education institutions.

Second, the same online education competition is very serious. My previous inventory of the "Online Education Death chart TOP30" is a number of foreign teachers and K12 education, the 91 foreign teachers mentioned above have been acquired by 51Talk of similar business, while K12 education has largely become a minefield of current online education, with a large number of dead people in front of them, and few others moving in the field.

Furthermore, online education is no longer a patent for a professional educational institution. It may be found that many recruitment agencies are now starting to provide induction training, this pre-service training than the traditional pure knowledge teaching more practical. A few days ago, at an intelligent education fair, there was even a company specialized in training the talents of cross-border electrical business, only in the field of cross-border electrical business training, classification of it is a vertical subdivision to the pole of online education, but also vocational skills training education, in various fields for the induction and interns training in actual combat skills has been more and more.

Finally, the traditional education transformation of online education momentum is flourishing. With powerful offline teaching resources and the user's traditional teaching institutions to do is to build one or more online platforms, and then the offline users to move to the Internet is to achieve on-line education, which is more direct than on-line education products and then work with educational institutions. I have contacted the Department of Education is a line of education started online education platform, has been around students to learn the theme of a number of platforms, and then very likely to form their own online education ecology.

Online education only changes the form of education

From the perspective of the education system in China, online education only changes the form of education, and not through online education can achieve so-called quality education. Although online education can break through the time and space will be a variety of knowledge to show the incisively and vividly, but may not allow learners to learn incisively and vividly. The first ten years of Chinese education are exam-oriented education, after graduation is the post education, the school has learned that 10% of the use of the post has been very good.

Therefore, although online education can provide learners with more content, there is a "superfluous" suspicion, is not conducive to kaoxue knowledge is not good "knowledge." For students and parents, all-round three-dimensional High-tech education curriculum is not as good as a 2015 most likely to appear in the college Entrance examination questions.

Do online education users just need to hide the dilemma

In fact, before talking about online education, should ask a question, online education is not the user's just need? or another question, the Internet after the education can be better for the education industry services? Probably because of these two problems, in order to meet all the learning needs of users, the early most of the online education program is to do all-inclusive platform.

But it is not easy to do the platform, the ladder network death and the chalk net to do the ape questions, it is illustrated this point. Do platform need time accumulation, need to gather enough teaching resources to supply business is a platform. and platform up after how to obtain user is a difficult point, many get financing of the online enterprise crazy burning money in the promotion and access to users, the ultimate "money" to die.

In fact, the rapid development of online education industry is still difficult to hide the dilemma: first, online education to obtain users more and more expensive, online education into the homogenization of the serious stage of competition, each online education users are faced with multiple choices; second, users are difficult to choose the content Too much online education is not what people need, which is one reason why K12 is difficult to succeed.

Blindly into the online education industry will be very sad

For many entrepreneurs, the reason to enter the online education field is because online education is favored by investment institutions, easy to get investment, many people started online education in the field of entrepreneurship. But many entrepreneurs to this field is not very understand, with blind and ignorant to enter this field, just know what is called "one into the wasted deep like the sea", online education this door is not general deep.

Previously said that good nets, ladder nets, chalk nets and other projects, here no more discussion. And the controversial super timetable, the Yu Jiawen to obtain financing is not false, the future can be developed to what extent really hard to say. At present, more than half of the current online education entrepreneurship projects are blindly entering the field, and many projects have reached a difficult position.

Even many enterprises are "walking on the tip of the Knife" day, in the absence of resources, the lack of users, a major industry unrest, will be the first to fall and become the successor to the "stepping stone."

Of course, this does not rule out the speculation of the enterprise, the purpose is to sell, do business like doing projects, can earn money has won, they do not care about the project success or not.

"Text/Wang Jiwei micro-letter number: Mcjave: jiwei1122"