2015 Open Year Hand tour is wonderful, shooting game hot breakthrough

Donews Game January 30 feature (reporter Rossi)

2015 years, the hands of the market is very exciting, not for other, because the shooting hand swam a beautiful turnaround. This positive energy start seems to herald a 2015-year trend, and success should come from the research and continuous innovation of the user, rather than using an IP package that is already dead to cheat money.

Tencent's "National Blitz" was launched on January 6 and is still the first in the iphone bestseller list until now. In the hand tour immediately after the launch of the "national gun Fight", responsible for the release of the COO Chong said the line that day water over tens of millions. However, as early as 2012, there are many shooting game manufacturers, the 2014 Glu launched the "Deer Hunter" was once praised, but the results of the products are still very far. Has the market changed, or has the new shooting game catered to the market? We tried to answer these questions through an interview with Chen, president of Tencent's Photon Studio group.

Chen summary of the three key points of the "national assault"

Chen that the "national assault" proved that the category is fully able to earn money, relying on the quality of products, it is not the same as the previous shooting products.

The most important thing is that design ideas are different from those of other shooting hands. To start with the characteristics of the mobile end game, grinding play mode and operation feel, is not a simple reduction of PC-side shooting game and experience, but to restore shooting games cool and refreshing sense--through the light screen on both sides can be smooth and simple operation, so that "simple, easy, interesting, fragmented."

Secondly, it is a social concern. Apart from the invitations and the interaction between the previous micro-letters and the hand Q Platform, implementation of the "Invite friends real-time 1v1 vs" and "Invite friends 2v2 team PK" Two kinds of pvp game of operation, will play a direct and social links to the link, the social promotion of a level.

Finally, the stringent requirements of product quality, meticulous to the game scene design, skill set, screen style, as well as sound and dialogue details are controlled.

The background and the time point of the successful shooting hand tour

A category of successful premise is to have this market exists, there are potential users. From the above two product operation condition analysis, insiders revealed that the composition of the user is a two-part, a part of the product design at the beginning of the target, familiar with shooting games, the gun shooting game is interested in the male hand play home, and more than expected a large number of previous focus on leisure-type hand tour players, including many female players.

This shows that the shooting hand tour has the existing users (a large number of past PC-side shooting game enthusiasts), the potential has been the leisure class hand travel education hand play home. This requires a certain popularity of hand travel, the past PC-side users are willing to use mobile terminals to play this type of game. As well as the light user (or new user) has been the leisure of hand-travel education for a period of time, for hand-travel operations and logic familiar, induce a higher level of pursuit.

Value

Tencent Chen that shooting games can break through, there are two points of value. First, you can't blindly move the PC-side experience to the mobile end. Second, there is still plenty of space in the field of hand-travel, "insist on the introduction of boutique games in the segmentation area can be successful."

At the end of 2014, there is another trend, a number of well-known IP wrapped card to play the hands of the hand tour online, some of the results can be, part of the no trace, some products just on the line, but the life cycle short of expectations. As the market and users mature, IP can solve the problem is more and more limited, eventually to return to the product itself.

With a lot of money to create a good play, or with a lot of money to buy a suction ip,2015, how would you choose?

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