2015 Retail industry forecasts: industry development or four major trends

Joint Business Network contributing comments: 2014, China's retail industry is still difficult, but showed signs of recovery, some positive and gratifying factors are converging. Another one months, this year will also become a history, it is time to look forward to the 2015 trend of industry development.

Although the old laugh has been closely concerned about the development of the retail industry, but to make a precise prediction is not enough, but a thick outline may not be too outrageous, at least not more than Jack Ma about "Taobao fakes not much", "to cultivate more Jingdong" speech more lip talk.

Overall judgment, the 2015 retail industry competition is still excessive, profitability is still difficult, the whole industry differentiation and reorganization will be further intensified, the entity retail to focus on, the gradual differentiation of the electric quotient inevitable. It's still a "coke-selling heart, earning the money to sell cabbage" industry, is a not "toss" there is no chance to face the business, but also a difficult to explore in the innovation, in the dilemma of breakthrough in the "cold environment" in the "hot growth" of the "world".

In particular, the industry develops or presents four trends:

Trend one: The two-line competition is relatively deadlocked, the integration is close and deep.

In 2015, the growth rate of the electric business will still be faster than the physical retail, but the growth rate will further slow down, the electric business enterprises rely on the "three major growth points"-"export", "go to the countryside", "Big Data" will be progress, but will not be smooth sailing. After all, cross-border electricity business involves too many policy factors, electricity business in the countryside there are too many infrastructure needs to improve, "big data" from the laboratory completely to the market there is also a process of transformation. It is expected that the electric business enterprises will be further in the mobile end exerting force, to the low line market, rural market extension, will also speed up the line layout. But at the same time, not strong profitability is still a big "mishap", the loss is still the normal state of China's electricity quotient, in addition to claiming that "is not the electric business enterprise" Ali Department, other enterprises will still be in the break-even point fluctuations.

Physical retailing will be more aggressive, proactive, more "lethal", price war, quality war, experience warfare, service war all-out launched, more and more enterprises will speed up the online layout, increase information, intelligent construction, the whole channel, O2O explore the breadth and depth, the line of revenue accounted for will be steadily increased, But still is the icing on the cake the beneficial supplement, will not be the timely development "blue sea".

Store business, the competition will enter the relative deadlock, the state of the stalemate, the integration of each other will be more closely, in-depth, lines under the line will gradually blur, but the core business of both sides will not change, the electric business is still mainly on line, the main source of revenue from the store or offline stores.

Trend two: "Thousand Shop side" ice began to melt, personalized retail era opened.

Offline retail "thousand Shop Side" of the basic pattern will not collapse suddenly, but there will be a "rift", ice melting speed will be further accelerated.

It is expected that the adjustment and transformation of retail under the line will be further accelerated and advanced, with diversified cross-border, characteristic operation, more forms of net, more O2O and whole channels emerging.

Yong-hui experience in the whole journey of the supermarket, Le City, "The future supermarket", Shun Fung "Hey Shop" and Suning supermarket will bring more inspiration and inspiration to the entity retail. Whether it's shopping malls, grocery stores, hypermarkets or community supermarkets, it's all about incorporating more technology.

More enterprises will seek to enlarge their own characteristics and advantages, but whether through the expansion of self-mining or to do strong advantage category, or the anti-traditional logic, the introduction of small categories to achieve, are conducive to the formation of differentiated business style.

At the same time, because the entity retail Enterprise chooses the different way net, or cooperates with the different electric commerce platform layout O2O, the entire channel, the entity retail store in the acceleration moves toward "The intelligent business", also may show the different characteristic.

In addition, adhere to the consumer demand-oriented, customer-centric, to accelerate the return of the essence of commercial retailing has become the consensus of the entity retail industry, while the consumer demand, consumption habits, consumption hotspots may not be the same, will inevitably lead to more and more physical retail around the show more and more differences.

Some outstanding enterprise's innovation action brings the performance improvement also will inspire more colleague's innovation enthusiasm, as more and more enterprises embrace the innovation, embraces the change, the entity retail enterprise blooms, the flowers colorful pattern also will form gradually.

Trend three: Customers return to the physical shop, offline retail slightly warmer.

2014, "11", "Double 11", Christmas and one after another to promote the "warm winter" greatly boosted the confidence of the entity retail enterprises, inspired their morale, the new year, offline retail will certainly further increase the landscape, festival, the momentum of the campaign, giving stores more "story" and experience color, Highly creative decoration, scenery, beauty Chen, very rich "topic" marketing, promotional, interactive activities, will become the entity stores "eye-eye sharp weapon", "Poly customer artifact."

After years of exploration, Entity retail enterprises in the member management, since the media operation, micro-credit micro-BO marketing capacity has been quite accumulated, more speculation and interaction, convenient payment and service, will also attract consumers to the physical stores of concern.

In addition, this year's "Double 11", many entities retail enterprises have put forward the slogan of the price of electricity, and some also clear-cut with the electricity dealers dozen prices war. It is expected that in 2015, low prices are no longer the "secrets" of electricity dealers, offline enterprises will not only make a high-profile low price banner, and will continue to the line of fakes rampant, price fraud, "false drop real rise", Sales "brush list", delivery and other outstanding problems such as "anti-propaganda", the implementation of goods and catering, entertainment, Children and other experience of the combination of marketing, quality, low price, integrity, service, experience "combination boxing" to attract customers attention, which will also cause some online consumer fraud customer's resonance.

However, the expected return to the real store in 2015 is still a sign of the trend of existence, customers return to the physical store at the same time, will not abandon the electrical business, both online shopping, but also to the physical store consumption will still become a lot of people's choice. The customer contention between the entity store and the electric dealer is a protracted battle and a tug of war. Just as the electrical business must rely on speculation to have a lasting flow, the entity store to create innovative decoration, creative activities to maintain enough story, topic, to attract consumers to pay attention to patronage, and these also require sustained input, this will inevitably be diluted the margins of the store, squeezing the profit space. As a result, the physical retail situation may be slight and moderate, but it is only "Sunny in winter", although warm, but still cold.

Trend of four: open shop, close at the same, line under the centralized line dispersed.

2015, shopping malls, community supermarkets, convenience stores may still be the focus of the extension of offline retail enterprises, channel sinking will become the choice of many enterprises, three or four-line city will become the focus of various types of new store layout, and gradually to the county, Township market extension. However, as shopping centers have exploded, their survival crisis has been concentrated in the early 2015 years.

To department stores, large stores, the plight of 2015 may be more than 2014, sales decline, profit decline or even the loss of closed shop will still be the normal, those leasing operations, lack of innovation, the failure of the customer, expansion of the door, the cost control of the physical store is likely to be a result of sustained losses and sadly retreat Some excellent chain enterprises will take the opportunity of mergers and acquisitions, the trend of expansion, the industry's focus is expected to gradually improve. 2015, the domestic market is likely to have a real meaning of the national chain enterprises.

In contrast to the development of the electric business, Ali is still strong, but with the rise of Beijing and east, micro-electric business infiltration, suning transformation of the in-depth, Gome, step by step high, big run hair exerting force platform as well as Wanda to create O2O, plus the rapid expansion of shop 1th, Amazon comeback and the full bloom of mobile operators, vertical electric business of the encroachment diversion, The progress of the entity retail Electric business, the monopoly position of the Ali department has been a severe challenge, "one super dominating" the basic disk appears loose, "One super Strong", "the Warlords and Rise" the electric quotient market pattern may appear in the embryonic form.

2015, the commercial retail market will continue to follow the "several happy several families worry" the basic situation, the entity retail so, the electric business is so. In this complex, rapidly changing information age, there is no one type of industry, mode can always lead, can rest assured that only those who adhere to the nature of the retail, adapt to changes in demand, keep up with the situation, and constantly innovate, change, innovation, to change the strain of the enterprise, to guide the tide,