2015 short video will enter the age of the brawl

Network video industry after 10 years of development, are struggling. The 4G era has come, the mobile screen has become a battleground, competition will be more intense, countless new entrants are also stepping press. The short video of spring came, but also formally sounded the Horn of battle. Short video industry into the early days of the outbreak of the 2014 Internet Trends report said: "The current mobile data traffic is accelerating the growth rate of more than 81%, and video is a strong driving force for growth." According to Pew, the US Internet Research Institute, the video types viewed by American users are already well ahead of the more extensive video, comedy, humorous video and life, education, and News video, the US's top three video sites: YouTube, Yahoo, Facebook , are also short video sites. As the ancestor of the short video, the foreign application vine has 40 million video uploads per day, but China only 1, 20,000 of the quantity. Short video In the past few years, due to the hardware and network environment, into the market late, user authoring habits did not form, so the industry did not break out. Market research agency TrendForce reported that 2014 China's smartphone shipments will reach 450 million units, accounting for 38.6% of global smartphone shipments, and the report also pointed out that Chinese manufacturers in 2011 after entering the international market in accordance with annual growth rate of 50% rapid growth. Alan Chen, an analyst at TrendForce, said global smartphone shipments would grow by 40% in 2015, or even 50% per cent in 2016. Lenovo, Huawei, Millet and other Chinese manufacturers will become the main force next year and future growth, the three domestic companies in 2014 shipments are more than 60 million units, followed by Samsung and Apple, the three companies are expected in 2015 shipments will be more than 100 million units. Smartphone population coverage continued to grow, the advent of the 4G era, industry creators began to gather, short video burden of the sustained release, people's entertainment needs through a short video to get more expression. How to meet the personalized demand of network generation the key China Internet Network Information Center (CNNIC) report shows: As of December 2014, China's Internet video users up to 433 million, compared with the end of last year to increase 4.78 million people, user growth rate of 1.1%, network Video user use rate of 69.4%. Data show that video users on the PC side of the use of the decline in the use of the mobile end of the rise, especially the 10-29-year-old young users, the mobile end of the video viewing ratio of more than 69%. The whole netizen is changing to the handset end, the huge mobile netizen scale has laid the user foundation for the mobile phone video usage, the mobile phone network Video user scale has grown rapidly in recent two years. By the end of 2014, mobile-phone network video users up to 313 million, compared with the end of 2013 growth of 66.11 million people, the growth rate of 26.8%. The use rate of netizens is 56.2%, compared with 2013 growth at the end of 6.9%. 2014, the pattern of Chinese video site: Half a year in the use of network video users, Youku 63%, ranked first; odd art/Archie art, Tencent video brand coverage is about 55%, the second to third place; Baidu video brand coverage of 48.8%, ranked fourth; Sohu Video And so has its own characteristics of the video site coverage is also more than 40%. And in the short video field, the current domestic types of short video applications have more than 100, can be divided into: landscaping categories, such as micro-vision, the United States beat, second shot, mainly gathered female group of girls; content aggregation classes, such as video headlines, tend to quickly get information after 85 groups; Content authoring classes, such as teasing, GIF racer, Preference for the students of the group of interest creative groups; Call "class mobile phone video ringtones tools, such as The Flash bell, to the female students as the mainstream group, a bit like a video version of the ring tone, the use of the scene is just need high-frequency" call ", seize the" instantaneous pleasure "of entertainment needs. Although the short video industry now has Sina Weibo's second shot, Tencent's micro-view, the United States Mito in the short video industry, but the market pattern is far from forming, the user's deep demand has yet to be excavated. Tool applications need to constantly meet the user "new unique" needs, will continue to upgrade the function to attract users to "play" to content sticky users "use." Video industry has been a "gruel" industry. Compared to other industries, the industry's entrepreneurial threshold is higher, entrepreneurs face a more complex and more competitive environment. The 4G era has come, the mobile phone screen becomes a battleground, competition will be more intense, can be described before the tiger has a wealth of wolves. Not only has the traditional video site, there are micro-vision, second shot, the United States and other mobile end of the pioneer, countless new entrants are also stepping press. Short video of the spring, but also officially sounded the Horn of battle, the 2015 short video industry will become a year of infighting.