2015, smart home industry needs to cross the three hurdle

in many people

Mention "smart home", presumably the industry is not unfamiliar. Especially in 2014, the term "smart home" was repeatedly mentioned in the industry, so 2014 years is also known as the industry "smart home" industry development year.

However, smart home in many people's mind is still only a concept of the form of existence. Perhaps the current intelligent life has not really integrated into people's daily life, but it can not be denied that the industry has become the domestic internet companies, home appliances, telecommunications operators, real estate developers and smart home enterprises, such as the "focus of power".

It can be foreseen that in the 2015, the smart home market in these forces under the impetus of the new development can be achieved. So for the development of smart home industry, the author of this bold to speculate that the 2015 smart home market is bound to develop to a new height, but the prerequisite is the need to cross technology, users, the market these three thresholds.

The first hurdle: seeking technological breakthroughs

As we all know, now the so-called smart home, mainly based on smartphones, mobile internet, cloud computing, large data and other emerging technologies to the traditional home market, "qualitative change." So technology is to determine the "smart home" market development of the fundamental factors, the technical level of the breakthrough is the 2015 smart home development needs to cross a hurdle first.

January 13, 2014, Google announced that 3.2 billion of billions of dollars of sky-high acquisition equipment company Nest News to make smart home instant red to the entire technology industry, and similar to Google's acquisition target is also considered by the scientific and technological sector is the next outlet for industry development. Why a company that has just been set up for 3 years will be a big fancy to Google? The answer is conceivable, Google is looking at Nest technology and its behind the Chi market.

In fact, founded in 2011 nest, so far only launched two products, respectively, are intelligent thermostat and intelligent smoke sensor. Prior to the acquisition, Nest had officially announced the opening of the Nest API interface to all developers at the beginning of 2014, allowing people to connect their smart home products and nest Intelligent learning temperature controllers to achieve more intelligent home intelligence such as control lamps, fans, light bulbs, washing machine safety systems.

With the promotion of Google's acquisition of Nest, the 2014 smart home market development curtain is also gradually opened. In addition to the sensor and other intelligent home start-up companies, the most active is the smart home "edge" companies, such as Google, Apple, Microsoft, Baidu, such as the representative of the Internet giants, to Siemens, Samsung, LG, Haier and other as the representative of the electronic appliances, as well as Huawei, ZTE and other representatives of the communications equipment business.

2015, whether it is a start-up enterprises, or the Internet giants, as well as the traditional electrical appliances, such as will continue to increase the development of smart home industry investment, this is beyond doubt. However, in the existing technology based on more sensor technology, cloud computing, large data and other technologies into the smart home industry is the 2015 should be done.

The second hurdle: cultivate the user's concept of use

In addition to technical integration, the concept of training users is also the 2015 smart home industry must cross the past a hurdle. Since "smart home" belongs to an industry, a certain product, then the industry or products must be attracted to users, such products are considered successful.

As I have described earlier, although "smart home" is very hot, but at present in the eyes of the majority of users, "smart home" is still in a conceptual form. Since it is the concept of form, the development of how to say. How much can we really enjoy the convenience of living in smart homes today?

This is one reason why real estate companies are starting to dabble in the "smart home" industry. In addition to robbing this part of the market, change the user concept, so that smart home life really into life is also real estate enterprises, but also in the "smart home" industry development process can play a role.

In all enterprises, it can be said that no one is more suitable than real estate enterprises to cultivate user habits of the role. As building builders, real estate companies from the most fundamental level want users to instill the concept of smart home. And this is the last two days in 2014 and Haier reached in the financial, home and other aspects of cooperation, but also exposed Wanda and TCL group together information, and their goal is also "Cross-border Joint layout smart home."

Why smart home so much to see the enterprise, in fact, there are no more than two points: first, smart home market potential; second, many enterprises can easily find the entry point.

The third hurdle: the development of the industry should return to the market

There is no doubt that the plates of smart homes are large. But how to make this dish bigger? Is the problem that should be faced in the 2015 when other companies in the industry are involved. And this hurdle, is also the author that 2015 smart home industry should cross the third hurdle.

The intelligent home is the most important application embodiment of the Internet of things, and the scale of the IoT is dozens of times times the size of web. The total size of the smart home market will reach $71 billion trillion in 2018, up from $33 billion trillion in 2013, according to a British Juniperresearch study. At the same time, according to the Austrian-dimensional consulting forecast, by 2020, China's overall output of smart appliances will break through the trillion yuan, of which the output value of intelligent hardware will reach 600 billion yuan.

Have to admit that the smart home market is a blue ocean. And 2014, in a variety of internet enterprises, the traditional appliance enterprise giants, the intelligent home of the fiery degree reached a peak. But smart home companies do not seem to be the protagonist, but rather like the Internet technology companies and home appliances Business "Errenzhuan." From the single product, to the intelligent home entrance, to the smart home platform, and then to the smart home system, almost all can see their figure.

At just the past 2015 CES Congress, the major manufacturers in the development of their own smart home products, are looking forward to building a complete smart home platform. It can be found that the 2015 smart home market war has been ignited. However, in the 2015, the development of smart home industry should really return to the market, can not be "Errenzhuan" way to develop.

2015, for the development of smart home market, the author of the overall still hold a bullish attitude. Whether it is to millet, music as the representative of the Internet enterprises, or TCL, Haier and other traditional household appliances enterprises, or Wanda, Evergrande and other real estate developers will achieve new results.