2015 Sohu Science and Technology Wealth Forum held in Beijing

Absrtact: January 14, the 2015 Sohu Science and Technology Wealth Forum was held in Beijing by Sohu it and Sohu Focus industrial zone. In this cross-border exchange across agriculture, technology and culture, "intellectual stuff" is the special media of this event. At the meeting, invited by intellectual things

January 14, the "2015 Sohu Science and Technology Wealth Forum" was held in Beijing by the Sohu it, Sohu Focus Industrial Development zone jointly sponsored. In this cross-border exchange across agriculture, technology and culture, "intellectual stuff" is the special media of this event.

At the meeting, the Smart home field guests invited by intellectual things from Euribo CEO Wang Xiunghui the theme for "Smart home opportunities and the future" to share, to discuss the smart home industry hot behind the seven major problems, including capital heat than the user heat, product homogeneity seriously.

At the same time, just back from the 2015CES Wang Xiunghui also in the discussion of the combination of 2015CES see, talk about their own thinking. The following are Wang Xiunghui sharing points:

Wang Xiunghui: Good afternoon! I have just come back from CES to share with you the opportunities and future of smart home. I will combine smart home development, from our view of some trends, as well as our current problems, how to solve these problems in several aspects to share with you, I am Euribo CEO Wang Xiunghui, this is the purpose of our brand, "Have a dream, Hui life."

2014, the smart home is very hot, Google 3.2 billion U.S. dollars bought Nest, Apple launched the HomeKit, we have seen in the United States CES have been HomeKit products have been released, there are domestic manufacturers, Jingdong, Haier have issued a smart home platform, we come to a conclusion, Smart home fire, smart hardware is also very hot.

I. The results of Internet marginal expansion fire-smart hardware

Now every day there will be different smart hardware new products in the release, a variety of intelligent switches, smart sockets, intelligent hand ring a large number of emerging, we can not help but ask a question, why suddenly intelligent hardware will be so hot, we are looking at this problem.

What is smart hardware? It should include three parts, one is hardware. Second, cloud computing capacity. The third is app mobile application. The wave of smart hardware development is tightly linked to the Internet.

The development of the Internet, the 90 's PC Internet time, the internet connected all the PCs, when the Internet connection number is the number of tens connections. To the back of the mobile internet era, connected to each cell phone, the Internet's edge from the PC to the PC to connect the mobile phone to the phone, this time reached the number of Bai connections.

We believe that from now on to the next ten years, 20 years, the Internet to solve the problem of all kinds of home appliances, all kinds of hardware equipment connected, this time the Internet will reach hundreds of billions of connections, or even the trillion-tier. We think smart home, smart hardware is now hot because of the Internet marginal expansion of the results.

Borrow Anderson's words to summarize briefly, why the smart home now will fire up? Over the past decade, people have made unprecedented innovations and inventions on the internet, and over the next decade these innovations and experiences will spread to the real world, including smart hardware and O2O. This is a new era, smart home in this environment, with the 2014 began to hot up.

This time when we went to CES, we also saw the smart home completely replace the smartphone, become the theme of the entire exhibition. Now people no longer focus on Samsung's mobile phone bending screen, but more attention to smart hardware manufacturers and creative companies new products. The focus of attention is shifting.

Second, the traditional intelligent home concept arose in the 890 's

Review the development of smart home, smart home is not very new concept, the 890 's has the concept of intelligent home, at the same time, some systems integrated intelligent home products, through a medium control, each household appliances, the equipment connected, this is very engineered products, interactive is not strong. On the other hand, the early smart home and no networking, just an automated process, can not achieve real intelligence.

Early mainly used in some big house inside, such as villas inside, the circulation cost is very high, not mass popularization. What do we see in this smart home? The explosion of intelligent products, each product can be used alone, connected to the Internet, but this product is now looking at some problems.

We have seen Apple stores, some digital stores have begun to have some smart home products, the United States nest has been in the United States, Apple stores in a large number of sales, the application model has undergone some changes. Typical representative, Nest thermostat, Philips Hue Lamp, and Euribo WiFi Intelligent remote controller, can solve a small number of smart home problems.

Third, intelligent home from the single product to the intelligent scene

In our opinion, what are the problems faced by smart home, how to solve these problems? Now home appliances so much, very fragmented, refrigerators, air-conditioning, water heaters, how to achieve smart home?

First, how to make home appliances intelligent? Make switches, sockets, televisions more intelligent, this is the first thing. The second thing, how to connect these appliances together, the formation of interconnected interoperability, truly intelligent products. Now many companies, many teams only see the first question, how to let the problem of intelligent home appliances, smart home is a scene of the experience, only an intelligent appliance can not completely solve the problem, to solve two problems, one is how to make each household appliances intelligent, and the second is how to make each household appliances interconnection, to form a more intelligent scene.

We focus on three things: one is basic control, such as lights, switches, curtains. The second category is environmental perception, the need to perceive home lighting, temperature and humidity. Third, attention to comfort, pleasure, such as audio and other multimedia interaction.

A simple look at our products, we think that smart home will not invent new products, must be in the original product on a more intelligent superposition, will not produce new functions, it must be using the Internet thinking, with some new technology, let us the original switch, the original socket has become a better experience, How do we do the switch, how to do a good job, to do a better experience.

In the past, the traditional switch, the number of switches at home is the most, the traditional each switch is isolated, there is no connection between each other, we think the next home lighting switch must be connected, a switch to know another switch action, you can find each other. At present intelligent home, intelligent switch is mainly using mobile phone for remote control, this is the first stage.

The next phase, coupled with our sensor technology, such as home illumination, has time and behavior. To give an example, the switch will know, how many people in the family came in, how many people went out, 1.5-meter of the location is the most easily perceived user behavior, can collect a large number of user information, and even users do not need to use the app can know the user in sleep, know that the user left the family, so, The lighting environment at home will be very intelligent, the best interaction is intelligent interaction, without the need for app to remote control it.

For example, getting up in the middle of the night click the switch, the light suddenly lit up, it is very dazzling, very bad experience, the switch should know that the user now get up, he also know that the dark around now, this time the light should be only 10%, 20%, this time the switch can also perceive this information. So we think that the very traditional switch should also be more intelligent, to give users a better experience. At the same time, he is not only an executive body, but also access to user information, the collection of this information can be used to provide data to other home appliances.

This is a smart gas alarm we just listed, we made the gas alarm for the first time so "sexy", looks like a camera lens, that is, using the Internet thinking to do a gas alarm, gas alarms often mistakenly reported, in the kitchen is very ugly, not worthy of the current kitchen, We hope to use a better design thinking, better technology to do gas alarm, at the same time it can not only alarm, but also to achieve the extension of the mobile phone, not only the household know that his husband, children should also know this thing.

Four, now intelligent home problems

1, the current most intelligent home products function single, not good experience. Generally do not find just need, many products for intelligent and intelligent, in order to connect and connect, there is no real user needs to find, this is a problem.

2, product homogeneity is very serious, the function is identical, lacks the innovation. I also see at CES that there should be more than 200 companies exhibiting smart home products, including big brands like GE and TCL, big companies and some big American brands. We found that everyone is doing smart sockets, functions are similar, there is no innovation. To be nice, this is a very good opportunity for startups, because big companies don't run in front of us, and it's the Red Sea.

3, now many internet thinking enterprises too hot to do the platform, do the entrance. I think the smart home needs is not the entrance, nor platform, but is a lack of content, the lack of some good products, these good products to popularize first, so that users to use, will naturally form a platform. Now do the router or product, the demand is not enough, users do not use your time, it is impossible to form a portal and platform. Really impress the user is visible, touch, with a cool product, really from the user, this is the real Internet product thinking.

4, the capital heat is high, the terminal user Approbate degree is not high. We have just completed the second round of financing, now the capital is very many, now asked some second-line, three lines, four-tier city users, there is no sense of smart home, and even feel that I do not need these things, this is also a problem existing.

5. Connect for connection, intelligence and intelligence. I saw a little partner do a thing, the home of the air temperature humidity sensor, I asked him what this can be used for? I can't say, sales are very, very bad, I think it is not seriously thinking about the value of the connection, after the value of intelligence.

6, interconnection and interoperability of the intelligent home ecosystem has not formed. Now the smart home inside the fragmentation is very serious, each manufacturer has their own ideas, the Protocol interface is not uniform, not open, now the development of smart home is not as fast as we originally imagined.

7, now many so-called internet thinking companies, in the start-up hardware, too much emphasis on the internet thinking. But did not take the hardware as a product to do, did not make the hardware the barrier place to come out, has no advantage. We look at these really good, can form barriers, or the hardware products to make barriers come out, do exit card advantage out, not just a company can find a small house can do out of the product, this is we now very need to reflect on a problem. Including now the bracelet also began to sell slowly, or to return to the competition inside the hardware, or to return to the original product properties inside.

The trend analysis of smart home in the 2015?

1, large data and cloud computing technology is becoming more and more mature. Believe that smart home businesses will become better I saw such a product in the United States CES, a smart vase, very interesting, vases can be watered, and can detect the water content of vases, nutrients, but also combined with the weather forecast, combined with a lot of data to grow flowers, don't worry about always forget watering, Kind of flowers wither, where the combination of a lot of data in it, experience will be very good.

2, the smart home market will be long tail, polymorphic, fragmented market. It is difficult to form so-called entry-grade products. Sofa, each family has different sofa, water cup, there will be different cups, it is difficult like a mobile phone or computer, a product can be done well. We as a smart home start-up companies, to find their own positioning, not necessarily to make cost-effective, we find their own positioning and their own style. Intelligent home audience is not a person, a family inside there are old people, there are children, there are men, women, is a little more than a little product form, so we think it will be relatively rich style, this is a very very fragmented market.

3, intelligent equipment between the large interconnection between this will form. We think that this is the interaction in the cloud, all the equipment, must be at the level above the interconnection interoperability. Now our products are also in the water Cup, hand ring interaction, we see a lot of hand ring can detect the quality of the user's sleep, for the bracelet, only data, no data exports, table lamp can be detected through data exports to sleep quality, the next day prompts the user to sleep early or one o'clock in the evening sleep, through the light, through the voice to convey, These smart hardware will eventually be interconnected on the data.

4, emphasis on design, pay attention to experience. Now a lot of products still stay in the function, what I can do, then the real smart home products can enter tens of thousands of households must be very good design, experience a great product form, we from Nest, or from Apple, has been able to see this law.

This is our team, Euribo focus on intelligent home, to create a combination of technology and humanities high quality home life style, we want to do smart home field of "No printing good products", thank you!