2015 the competition of TV games becomes more and more fierce, which forms a stable pattern

With the rapid development of the intelligent TV industry, the major manufacturers have risen from the simple hardware contest to the competition of content, and the TV game has become a hot spot. With the hardware manufacturers, internet giants, gaming companies, VC has focused on the field of video game, market research institutions Allwin Advisory forecast, 2015 video game market competition will become increasingly fierce, and will initially form a stable pattern. But industry insiders also believe that the current video game is still in the early stages of development, there are bottlenecks and problems.

Industry research reports show that the number of smart video game products increased in 2014, smart TV software will be nearly half of the game, but although the number of game products, but only 8.48% downloads, far less than video and tool products. Allwin Consulting analyst Wang that the current game market is still in the incubation period, with the manufacturer's exerting force and the popularity of intelligent television, game product attention will quickly improve.

According to the product type, the intelligent video game product type is rich, among them take the leisure puzzle product quantity Most, the slight game becomes the main cut-in point, the movement, the Chess card class game is also the hot product. The current handle operation of the largest number of games, accounting for 51.9%, 30% of the game products to support the direct operation of the remote control, the need for mouse-controlled game still accounted for 18.4% of the proportion, such games are mostly transplanted to the mobile end, the user experience is poor, the expected number will gradually decrease.

At present, the game products by the market hot, Baidu, Ali, Tencent are publicly released video game products and development strategy, millet, winger, music and other gaming companies are all involved, while radio and television, telecom operators are also part of the introduction of game platform products, the efforts of all parties will promote the video game industry will enter a period of rapid development. However, Wang that difficulties and opportunities coexist, quality products are the basis for increasing user stickiness, game product content will be the game developers need to solve the problem, in addition, the overall performance of the hardware platform is low and the profit model is not clear, are the video game industry in the future need to overcome the obstacles.