Do a good job of network promotion must find a professional SEO optimization company for you to do a few keywords it? must go to the network promotion training class, set up their own promotion team?
Take a look at the top ten most effective free ways to promote the Internet, in the coming 2015 for all businesses, especially start-ups, to provide a huge boost.
1. Soft Article Promotion Recommendation index: 5 stars
Soft text promotion is one of the indispensable tools in network promotion. In a relatively large flow of the platform above a soft text marketing is now very popular practice. Its advantages are easy to operate, in many sites are free to contribute, but the quality of the requirements of the soft text is higher, if "soft" advertising characteristics are clearly likely to be rejected.
Disadvantages: The quality of soft paper, the effect of the promotion has a direct impact.
2. Forum (BBS) Recommended index: 4 stars
The Forum (for example, Mop, Tianya) is one of the most important forms of the network community, is also a good promotion channel, generally speaking, the Forum user group is huge, the audience group is broad, the interaction is strong, may the artificial manufacture influence, may publish the related soft article in the forum, sends the post, the information exposes, this way is to be overwhelming the dissemination information, It is like fishing in the vast sea, whether or not it can be caught, only to be known by the net.
Disadvantages: The number of Forum participants, the community plate is numerous, target audience group is not easy to determine. There is a high quality of soft paper requirements, the need for teamwork with the hype.
3. Website Recommendation index: 4 stars
Questions and Answers class website (know, Baidu question and answer) has the extremely strong interaction, may spread the information quickly. As one of the important ways to promote the network, the question and answer website promotion is one of the means of Word-of-mouth promotion. Use the question-and-answer web site, combined with SEO skills, throw the user concerns and answers, implant related information. Its general has a high weight, included fast, ranking good characteristics, is indeed a better way to promote.
Disadvantage: The account has a level of requirements, relatively troublesome.
4. Website Navigation Recommendation index: 5 stars
Web site Navigation (Phuket 114, website navigation station platform), the major enterprises have always wanted to call the flow of the Web site navigation as the preferred way to promote, but because the comprehensive web site navigation page space is limited, covering the complex content, it is difficult to get a place and can not pinpoint the user groups, Therefore, the vertical subdivision of the Web site navigation into everyone's vision, become a new trend to promote. Vertical subdivision of positioning and self-service platform is becoming the best way to promote free marketing.
Disadvantage: The Web site is not clear enough for the Netizen to set up the navigation, imitate the traditional comprehensive website navigation, which leads to the inaccurate user groups, which may lead to the poor popularization effect.
5.IM Promotion index: 4 stars
Through IM (QQ, UC, MSN, Ali, etc.) mass, although MNS and QQ virus and harassment, but still can not withstand the 2.0 times people use IM wave. Similarly, IM has become one of the many ways of network promotion. Enterprises can be based on their own related product characteristics to join targeted groups, the release of relevant information, or from the construction of groups, the user targeted more strongly.
Disadvantages: Im is a circle of friends who know each other or have similar interests. There is a degree of need to grasp well, otherwise easy to make people disgusted.
6.SNS Social Network recommended index: 3 stars
SNS (Renren, net) also gradually into the ranks of network promotion, because of its large user groups, timeliness is quite high, the audience is quite wide, low transmission threshold, can be online interaction and other advantages, by many people as a way to promote publicity.
Disadvantage: Because of the change of the Netizen's attention point, it is difficult to create the topic and influence in it.
7. Hot Event Recommendation index: 3 stars
Hot event promotion through the integration of society, enterprises, users and other resources to create a large number of media and users to attract news, with the help of the news to attract the public eye, play a more sensational advertising effects and concerns, to promote the spread of the purpose. Generally speaking, the two modes of hot event promotion are: 1, occasion 2, momentum.
The disadvantage of event generalization: the uncontrolled media and the degree of user's understanding of news.
8. Blog/microblogging recommendation index: 4 stars
Weibo is also called micro-blog (powder, fan absorption, forwarding, big V generation), Weibo marketing in recent years is very popular, because of its low threshold, fast propagation, can be geometric transmission, online interaction and other characteristics of the rapid pace into the ranks of marketing tools. And blog is a good place to promote, you can write any advertising-style articles, casually published information, but also can interact, but also to increase the chain. This is definitely one of the necessary tools for network promotion.
Disadvantages: But in micro-blogging can update the speed of its information is very fast, not easy to cause the topic and influence (need a large number of fans, zombie powder does not count), in the blog if not senior Bo main speech component is also lighter, difficult to cause impact.
9. Micro-Credit recommendation Index 4 stars
Micro-letter, which is becoming one of the new favorite ways of network promotion. With the rapid development of mobile Internet, the value of micro-letter in marketing is not predictable. It pushes the information to pay attention to the user rate of 100%; Accurate marketing publicity, you can one-to-one targeted to a user for message push, but also for a certain region and a certain point for the push of the message, operating subscription number, causing more users attention, but also in the circle of friends to publish relevant information.
Disadvantages: At present, micro-letter is not like QQ, whether online display, can not guarantee timeliness.
10. Encyclopedia recommendation Index 3 stars
In fact, Wikipedia (Baidu Encyclopedia, Wikipedia, 36,000 branch) is also one of the ways of network promotion, encyclopedia because of its authoritative, well-known high characteristics, in the hearts of netizens have an unshakable brand effect.
Disadvantages: With the encyclopedia system of Continuous Improvement, the encyclopedia submitted content audit is very strict, through the low rate, there is a large Internet users can arbitrarily change the encyclopedia content, the Internet Information security, stability caused a certain impact.
For the above ten free network promotion methods, small series dare not say to all users to bring the most direct benefits, but will make every user in the network to promote the knowledge of the promotion, and will show you to the users of the product accurately brought to the front. To do a good job of network promotion must be comprehensive analysis of the enterprise's own industry characteristics, and then tailored for the enterprise in line with their own promotional methods, must be based on the needs of enterprises and development direction, to develop a variety of promotional methods to disseminate information about the enterprise. believe that through a variety of promotional methods of parallel use, the marketing effect will be better.