2015, what kind of lesson does millet have to fill?

In 2015, the first working day (January 4), Millet Technology founder Lei through an employee open letter form published the report card: 2014, millet sales of mobile phone total 61.12 million units, compared with 2013 growth of 227%, including tax sales of 74.3 billion yuan, increased by 135% from 2013, Top China market share first.

Lei in the open letter, said, "It is because of every colleague's full input, millet has achieved such a brilliant performance, but also by the broad recognition of the capital market, so that Millet has become the world's highest value of unlisted technology companies." "The establishment of less than 4 years of millet, has become one of the global mobile phone giants."

In addition, Lei disclosed in the above open letter, January 4, 2015 will release the Red meter handset 2, January 15 Millet also will release the new flagship handset. Many people in the industry guess, then millet may release millet mobile phone 5.

The chief executive of a mobile phone company, who declined to be named, said that although millet valuations had become China's fourth-largest internet company, the hardware terminals differed from Internet products, and millet had a long way to go.

Red Rice mobile phone in the main

Although not listed, but Millet insisted on a six-month announcement of company performance. July 2, 2014, Lei on Weibo on the micro-blog on a six-year performance: 2014 first half, Millet mobile phone sales of 26.11 million units, a series of products containing tax sales of about 33 billion yuan, including smart TV, routers, MIUI and other products income. According to the data calculation, the second half of 2014, Millet mobile phone sales of 35.01 million units, higher than the first half.

An unnamed industry told reporters, usually the next six months is the mobile phone sales season, mainly by the school to buy the tide and the electricity quotient "double 11" stimulation.

It is reported that in 2014, "Double 11", Millet won the day Cat Sales champion, sales of mobile phone 1.16 million units, sales of 1.56 billion yuan.

However, millet officials do not recognize the "double 11" for the pull effect of sales. A millet official said, Millet day cat sales only for a week's results, there is no deliberate "brush sales" behavior.

From the "Double 11" sales, the red meter mobile phone occupies the absolute main. Domestic manufacturers also began to aim at low-end machine market, last month the charm family also launched the thousand-yuan machine market for the Blue Phantom mobile phone, the goal is directed at the Red Rice series.

Although Millet wants to rip off the low-end and price-performance label, the low-end machine is still the main player, according to one analyst.

2014, millet in the formal launch of the globalization program, according to Lei's vision, the overseas expansion of millet is divided into three stages, first from China's Hong Kong, Macao and Taiwan region, and then into India, Brazil, Russia and other countries, and finally into North America and Europe. However, the international road of millet is not smooth sailing.

Lei announced plans for the overseas plan, said the 2014 Millet plan to land 10 overseas markets. Plans to move to Thailand, Russia, Mexico, Brazil and Turkey will be delayed as supply-chain issues have only landed in 5 countries.

45 billion dollar valuation cited controversy

The establishment of less than 4 years of millet, to maintain the rocket-type growth rate. December 29, 2014, Lei announced through micro-blog, Millet completed the latest round of 1.1 billion U.S. dollars of financing, the company valued at 45 billion U.S. dollars. Participating investment institutions include the All-Stars All-Star fund, the GIC, the Singapore sovereign Fund, the last round of the millet, and the Yunfeng Fund of Ma Yun.

According to Caixin Network reported that the All-star fund to invest Millet was formed in April 2014, the main team all from Morgan Stanley, the fund's head JI has been the general manager of Morgan Stanley, participated in more than 10 Internet enterprises IPO. In addition, Asia's head of the former Morgan Stanley Private Bank was the team's core.

At the end of 2010, Millet completed the first round of more than 41 million U.S. dollars financing, valuation of 250 million U.S. dollars; at the end of 2011, Millet completed the second round of 90 million financing, valued 1 billion dollars; only six months later, Millet refinancing 2.16 U.S. dollars, valued as high as 4 billion dollars; August 2013, The value of millet is more than tens of billions of dollars. Now, the value of millet has reached 45 billion dollars. In 4 years, the value of millet grew nearly 180 times times compared with the first round of financing.

Many people question whether there is a bubble. Millet investment in the United States, according to the disclosure of the United States announcement, the outside world can be "a glimpse" of the unlisted mobile phone giant's financial situation: Millet 2013 revenue 26.583 billion yuan, operating profit of 486 million yuan, net profit of 347 million yuan. Millet Science and technology total assets of 6.452 billion yuan, the total liability of 6.057 billion yuan, to this data calculation, millet net profit margin of only 1.3%.

In contrast to the unlisted Huawei, the latest new Year address by Huawei Consumer BG chief executive Yu, Huawei's smartphone shipments increased by 75 million in 2014, an increase of 40% per cent year-on-year.

and Huawei and other traditional mobile phone manufacturers, Millet became the fastest-growing domestic mobile phone companies, and a succession of investment Archie art, Beauty, Jinshan and other companies, showing its distribution in the industrial chain. But this also exposes its inadequacy, in the recent Indian patent event, Millet's patent accumulation becomes the development resistance. At present, Huawei's patent number is 71903, ZTE also reached 55728, and the number of millet patents only 1141.