2015 Where does the wind of the electric dealer blow

Summary: The only product will be the myth of the word everyone is very familiar with, but many people do not know that it is a woman economic strength of her economy to hold up the only goods will tomorrow. Yet the power of her economy was so powerful that it was ignored by the dealers, and in 2014 her economy had

Guide: "Only product will be the myth" a word everyone is very familiar with, but many people do not know is the woman economy--"her economy," the strength of the only product will be tomorrow. However, the power of such a powerful "her economy" was also overlooked by the dealers, and in the 2014, "her economy" was emerging, and in 2015, "her economy" was more menacing, highlighting signs of a resurgence. A woman to the world, Ma Yun put this sentence applied to the practice, but also logically became the richest man in Asia, then 2015, the electricity merchants what are you waiting for?

Although long in the mainstream field of vision, but eventually won the momentum of Zhuluzhongyuan. In the past 2014, the only products will undoubtedly be the field of electrical business and even the entire Internet field of the most shining star. It rushed into the tens of billions of market-value clubs, sitting on China's Internet fifth, after bat and Jingdong.

At one point, the term "only product myth" was widely disseminated. In my opinion, the support behind this is that you do not understand the woman economy-"her economy" power. It can be said that it is the first to focus and exert "her economy" in "her economy" to achieve the leading position of the success of the only product will be brilliant.

2015 has come, "her economy" continues to warm up, once poked the user G point and pain point of the only product will be the halo of the head can continue how long? Will its performance continue to rise in the future?

More noteworthy is, "her economy" in the tide of the times, many of the electric business practitioners how to grasp?

1, neglected only product will "her economic" strength

Before, for a long time, only the goods will be excluded from the mainstream vision, because we do not understand only the magic, but also because the mainstream people do not understand the Chinese woman's online shopping feelings of madness, ignoring the electric dealer behind the hidden "her economic" power.

To be aware, women's consumption power is unprecedented, it not only dominates their own consumption, but also dominate the entire household consumption. In addition to the only products, the successful transformation of Mushroom street and beauty is also thanks to "her economy", especially Mushroom Street, after 8 months of transformation valuation soared 1 billion U.S. dollars.

This assertion has previously been limited to the conclusion of conversations with analysts and investors. After a few months, the dull old Hu testified the verdict through concrete data.

In December, a survey of women online in Asia, released by Economist FDI Unit, the EIU think-tank, showed that the "feminist power" was rising in 2014: Women have a powerful voice for household spending: buying clothes, The right to speak of cosmetics are 88%, the right to buy household items 85%, leisure travel 84%, maternal and infant products 69%.

In addition, a "Goddess of consumption" is rising, they love their families, more dote on their own, happy to pay for the "beautiful": among them, 62% of the women interviewed for their own online shopping, while 41% for their families online shopping, 63% at least on the internet every day "stroll" once.

A word, not afraid of women have no culture, afraid of women love "prodigal"! 2014 is a year of "her" consumer economy and will continue to explode in 2015. It is also no wonder that only in 2014 the first put forward the "her economy" strategy, and benefited from it.

This report undoubtedly proves that it is the advantage of the products in the female consumers, achievements of its past glory, and its future development has a great guiding significance.

But there was a voice saying, the only product will be one of the initiators of the Asian Women's online research report, which may be a tribute to their own praise, but in the report published by the Economist Intelligence think-tank, the report is a "commissioned by the EIU, independent research and publication", in view of EIU's always academic rigor, It is believed that the report should be more fair and objective reflection of the Asian women's economic reality, because the previous Baidu published a Chinese women's report has drawn similar conclusions.

Baidu has told us by big data that Chinese women have reversed and become more modern. A more independent, richer and more powerful "she" is becoming a "ruthless role" in our economic life, and the neglected "her" power begins to erupt. These findings coincide with the insights of Asian women's online shopping research.

According to the rising power of Asian women online shopping, the rise of her economy, the three major trends of female online purchasing power: "Women money era", "Feminist Power" and "Goddess consumption" with the rise. The main female crowd of the electric trader players only product will, beautiful said, Mushroom street, and so on with the benefit of the home of the electric trader.

2, the new electric power business will be far from the climax?

A research report, "Rising Asian women online purchasing power", revealed only the real power of the myth, E-commerce flourish behind the rich and wayward female consumption drive, which also brings some new enlightenment to the future of the electric business.

What channels do these women buy online?

Look at the data: 78% home computers to buy, 70% in the home with mobile end to buy, 28% is in the office computer to buy, 20% is in the company to buy a mobile phone. In addition, the powerful mobile end of a group of "late shopping group", 28% of women, is at night in bed online shopping.

In the comprehensive selection of shopping sites, Asian women most important factors are: Brand excellent products (83%), preferential prices (83%), authentic goods (82%), the fourth major factor is convenience (77%).

China's first online special-sale Industry Report, published in July this year, points out that the three giants, the TJV, represented by the cat, the BoE and the goods, together form the three great business camps of China's contemporary electric dealers, which are fairs, traditional operators and online special sales. In these three modes, fairs, traditional business-to-consumer are rich in commodity category, normal sales characteristics, and the only product will represent the "online special selling" mode is unique to "Select brand, Depth discount, time to buy, authentic guarantee" known, and the above-mentioned female net purchase the most fancy factors coincide, it is no wonder that only product will be 80% The above member is female, the repurchase rate exceed 70%, contributed nearly 90% sales.

In 2008, the establishment of the "Special selling" mode, the only point of departure may only be in such a special mode with other electric dealers in the normal sales to take a differentiated road, who thought that this is in line with the years after the prodigal women like shopping mode. You can say that only the goods will be "lucky", but the luck can not be long, only the product will be "smart" is the place, only products from the actual operation of the cumulative 80% of female users, through the continuous study of these women's consumption habits and social and economic trends, from the operation, product design, marketing and other aspects of women's good, so as to seize the lucky beginning, And with the Times to the "lucky" has evolved into a lasting "productivity."

In essence, the only thing will do is "her economy", the consumption power, active degree is very eye-catching, and these women online shopping behavior match. Women's consumption capacity is absolutely dominated by the mainstream, can not understand them, they can not sell things. Who can discern and dig into their inner real consumption needs, who will be able to gain in the commercial war.

These seemingly obscure features of consumption are nuclear weapons. Only product will be the female user group both chasing fashion and price-sensitive, the goods need to constantly change to meet their taste, when a brand introduction, want to know where the brand sold. This needs to be in the purchase of the eye bead, from the tens of thousands of styles found in the consumer most popular and when the season can be sold, and in the purchase time, purchase volume and inventory Control to achieve a very high level.

Tell a story: only goods will be sold on the surface, but also to study "Women's studies", such as the collection of female consumption data extraction, targeted product mix and service. To this end, the only product will even set up a research and development center in Silicon Valley, relying on Silicon Valley in consumer data technology, to further understand the "Woman's Heart." In 2014, other electric dealers also tangled in the low price promotion, the only product will have been specifically for women to create a popular "sister buy", "spoiled the Day", "Queen's Feast" and other themes.

And then raise a small chestnut: Why say only product will understand "woman study"? Only products will be familiar with the "woman to always coax, continue to pet" the truth, the beginning of the 2015 New year, only products will launch a new logistics box, for women to play "heart" of the warmth of marketing, in the Logistics box to join the "insight into women, say women wish" warm New Year blessing jokes, such as: "The New Year, you are responsible for the beauty of flowers, TA is responsible for earning the family ", every day you are beautiful Day", "New Year, to wear beautiful, but also to live beautiful" and so on. The author around a few female friends, received this box quite pleasantly surprised, straight call "is what I say ah", so immediately take photos of the Sun friend Circle, and really was the only product will seize the woman emotional impulse love sun characteristics.

In the 2014, "her economy" has emerged, and in 2015, "her economy" will be more menacing, highlighting the signs of another churning. The report shows that women love to buy online goods: Clothing accounted for 89%, maternal and infant products accounted for 87%, cosmetics accounted for 83%, and household items 78%. From this can be concluded that vertical apparel, maternal and child, cosmetics, home electric dealers There are huge business opportunities.

And this to include clothing, cosmetics, home and maternal and child category of the only product will naturally form positive, coupled with the second half of 2014 the overall share of the setback, but also become the future only product will continue to climb the market value of a major factor.

It can be foreseen that 2015 is the only thing that will be worth looking forward to, and in the "her economy" under the attack, a new wave of electric Shang is quietly approaching. In a word, women do not eye, only the female heart, the future of the electrical business can only be period.