2015 will become a mobile pay explosion year

2015 Technology trend forecast: Mobile payment expansion

The technology industry will usher in another year in 2015, once only exist in the fantasy of new products will emerge, more mature technology industry will also achieve consolidation and strengthening. The mainstream U.S. network media BI has made bold predictions on the five major areas of technology development, including mobile, payment, Internet of things, digital media and E-commerce.

1. Mobile social payment company can will provide solutions for store merchants

2015 Technology trend forecast: Mobile payment expansion

Can allows people to use their mobile phones to make informal payments to others immediately. We believe the company will expand this service in 2015 years, allowing businesses to start installing can applications in their stores. Can is increasingly popular among fanatical young customers who are already paying for this application. In fact, the 2014 deal through can has reached $2.5 billion trillion. Consumers have been able to use can to implement application payments, such as using a taxi application Uber. Recruiting entity stores to join will become can's natural expansion strategy. Ultimately, can will be very easy to integrate into mobile sales devices, which have a growing number of Low-power Bluetooth (Bluetooth LE).

Can already has low-power Bluetooth on iOS, allowing users to identify other nearby can users. The same function can also help merchants to contact the can users in the store. The U.S. Census Bureau released data showing that E-commerce currently accounts for only 6.6% of total retail purchases in the United States, which has great potential in real-world transfer operations.

2. By the end of 2015, more people will use smartphones to lock doors

We predict that the technology for locking and opening doors through smartphones will be faster than the pace of store-and-move payments. Global hotel chains will actively adopt smart locks, which they will install in guest rooms and conference rooms. Executives of an intelligent door-lock manufacturer say that every year the hotel operators spend nearly 500 million dollars to replace plastic keys. Many intelligent door locks use low-power Bluetooth technology, which is more convenient to use on mobile phones. Nextmarket estimates that by 2019, the market value of smart locks will reach 3.6 billion dollars.

3. Apple Itunes/software revenue will exceed ipad sales

2015 Technology trend forecast: Mobile payment expansion

So far, Apple's ipad sales have been falling for every quarter of 2014. Despite Apple's launch of the new ipad Air and ipad Mini, we think ipad sales may still not be doing much. There are many reasons, such as a higher price, facing fierce competition from the 5.5-inch iphone 6 Plus and other tablet phones. At the same time, Apple software and digital content business has made good progress. For this reason, we predict that Apple's 2015-year itunes/software revenue will exceed the sales of Tablet PCs, the first time since the ipad was unveiled. In addition, we will see Apple working harder to improve its itunes and App Store business. Overall, the mobile industry is increasingly software-centric and less reliant on hardware.

4. Amazon's Echo will succeed

This tubular device has been handed over to a small number of users and has started selling to some Amazon Prime members. Although there are many digital video streaming players on the market today, the echo of Amazon is a step closer to turning it into a home artificial intelligence helper. We have 3 reasons to believe that Echo will be popular: first, people have low expectations of it, which means that it initially bears little pressure and that Echo has a better chance of finding opportunities in the early user community. Second, ECHO has the potential to become a whole new product, such as home digital entertainment and information services carrier, is expected to maintain a leading position. Third, Echo will later prove its added value and can become a fast, voice-activated E-commerce purchase device. Although the initial reaction was mixed, we thought echo would get better over time.

5.YouTube will be a big makeover

With Facebook, Yahoo and AOL all investing heavily in video, YouTube is facing the risk of losing its dominance in digital video. YouTube's unique desktop video browsing fell 9% per cent year-on-year in September, while its main rivals have grown considerably. The main criticism of YouTube is that many viewers can only see a single video, which is more like a video search engine than a video-viewing site. YouTube does not offer powerful, intuitive sharing and communication tools, which means YouTube videos are often shared with other sites and social networks. For that, fewer viewers are sticking to YouTube's video content. The integration of Google +, which is a bewildering social network, has not helped YouTube win user loyalty. We believe Google will try to reverse these trends by adding unique social and communication features to encourage viewers to share video on YouTube and by adding personalized advice to the YouTube user experience.