2016 Global game advertising market size will increase to 7.2 billion U.S. dollars

Absrtact: September 13 News, according to foreign media reports, by 2016, the global game advertising market size will be increased from the 2010 3.1 billion U.S. dollars to 7.2 billion U.S. dollars. DFC FDI, a leading North American market research agency, said advertisers are using the game's built-in advertising,

September 13 News, according to foreign media reported that by 2016, the global game advertising market size will be increased from the 2010 3.1 billion U.S. dollars to 7.2 billion U.S. dollars.

DFC FDI, a renowned North American market Research Institute, says advertisers are increasingly investing in game ads through built-in advertising, contextual advertising and ad games.

In the North American market, advertisers spent 1 billion of billions of dollars on game ads in 2010. This data is expected to increase to 2 billion dollars by 2014.

But DFC analyst Michael Goodman Michael Goodman says the game media has not been fully developed from an ad perspective. Compared with other media, the game creates the advertisement income to be significantly low, but the game has occupied the consumer plenty of leisure time. The game itself is more interesting than the rest of the media, says Goodman, which should occupy a bigger market share in the advertising market.

By 2016, DFC estimates, the global gaming market will increase from $67 billion trillion in 2010 to $81 billion trillion.

"The game not only covers the youth consumer group, but it covers consumers of all ages and is a mainstream entertainment medium," Goodman said. Still, advertisers are not doing enough to use the game as an advertising medium. As the number of online games increases, this situation is gradually changing. ”

The biggest growth area is game-surrounding ads, such as those placed on Facebook's social-game pages. Advertising games also have great potential for growth. By 2016, the revenue from advertising games and gaming ads would account for 78% of total advertising revenue.