2016 Global video game advertising spending will reach 7.2 billion dollars

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The global video game advertising market is expected to grow from $3.1 billion trillion in 2010 to $7.2 billion in 2016, according to DFC FDI, a market research firm.

The company said that through the game's built-in ads, ads around games and game ads (advergames), advertisers would invest more money in the gaming arena.

In the North American market, advertisers have spent 1 billion dollars on video game advertising for 2010 years. The figure is expected to double in the 3721.html ">2014 year to 2 billion dollars." One example of the game's built-in ads is Obama's 2008 campaign video ads in the run-up to the game.

However, Michael Goodman, chief analyst at DFC, said in his report that video games, the media, had not been fully utilized in advertising. While video gaming accounts for a large share of users ' leisure time, advertising revenue to video games pales in comparison to other media. Because video games can be more appealing, according to the fact, video games should have a bigger market share, Goodman said.

DFC predicts that global video game revenues will grow from $67 billion trillion in 2010 to $81 billion in 2016.

"Video games are no longer just a media attraction for teenagers, but a mainstream entertainment media involving a variety of people," he said. Goodman said in a statement. Still, advertisers don't always see video games as advertising carriers. However, as more and more games are networked, the situation will slowly change. ”

The biggest growth is in ads around games, such as those that Facebook runs around social games. Another big growth area is advertising games, or games created to deliver advertising messages. By 2016, advertising games and games around the game will account for 78% of the advertising revenue.