21st Century Economics report: Iquit jobs Curtain Call

Wang Yinggang August 25 morning, online popular one of the jokes is: Chowa the Lord for himself to create the last one of my series--iquit.　　With the most legendary experience on Earth, Steve Jobs, who created the most bull tech company in history, unloaded Apple's CEO, dusted his Zheng, and said to an era: "Take a break and I'll take a break." To tell the truth, a little sad. For the first six months, I have been immersed in the state of mind of the book "Jobs Biography: The Legend of God". During that period, a lot of interviews were done in both Chinese and English, and there were many conversations with Apple directors, executives and employees around jobs. Almost all of these first-hand comments point to a conclusion: Mr Jobs is not God, he is at best a man of great character; But over the past more than 30 years, he has experienced the ups and downs that perhaps only the gods have been fortunate to experience, and miraculously helped the bankrupt Apple complete the Phoenix Nirvana process-a mortal,　　In the post of CEO of Apple, he made the same extraordinary thing as God. Back in the 1985, when Jobs was squeezed out and abandoned by Apple, which he himself created, he had to choose to quit, crying like a normal person, and trying to do the restoration and revenge like a weak man. When Jobs began to learn Buddhism when he was young, the ascetic career began in the year. Steve Jobs, who left Apple, failed repeatedly, from 1985 to the end of 1996, nearly 12 years of drift to a successful young people, what does it mean?　　If today a successful entrepreneur into such a "purgatory", he will insist or give up? Mr. Jobs, who returned from next takeover in 1996, appeared at Apple's headquarters as a seemingly laid-back consultant. At that time, Apple was in a precarious, CEO Amelio impotent, and it seemed to outsiders that jobs had returned from a shambles to another mess.　　Steve Jobs, who served as Apple's temporary CEO in the summer of 1997, was hardly seen by any critic, and many reporters said that maybe only God could save the apple. Steve Jobs, who turned the tide and brought Apple to its peak in such a desperate situation, would almost certainly be misread by enthusiastic commentators. "Myth" to see jobs as an omnipotent true God, they feel that before 1997, Jobs is not not, but not, in 1997 decided to become the Apple interim CEO, this true God really force. Conspiracy theorists have portrayed Jobs's return in 1997 as a well-planned "treason". In the first half of 1997, jobs and his good friends, such as Oracle's Ellison, would be interpreted by "conspiracy theorists" as concrete steps in a conspiracy to revert to the media.　　But how many people think that, even if he had the idea of a "restoration," how much confidence could he have in the apple that was on the verge of bankruptcy? Steve Jobs was probably more entangled than anyone else. He sold a stake in the takeover of Next, at the director'sThe proposal of the meeting hesitate, repeatedly and wife to discuss whether it should be again.　　At that time, jobs, even God, was nothing but a confused, dilemma-torn God for the future. But also in that year, Jobs completed the most critical turning point in his own growth and self redemption.　　The decision to return to Apple and become a temporary CEO was so important that Apple, after repeatedly fired its CEO, finally recovered the man who had given Apple the DNA to innovate and was best suited to the CEO-sadly, the person Apple had abandoned. Few people have seen Mr. Jobs grow from his job as CEO of Apple. You know, in the years before 1985, Jobs made the Macintosh team a mess, pushing Apple's internal team struggles and personnel entanglements to a point that was almost hopeless. Steve Jobs, who left Apple, at next and Pixar again experienced all the setbacks that an immature manager had to experience. But 12 years of drift has brought jobs much more than he has lost.　　At least, when jobs proudly announced to the world in 1997 that Apple's iphone would redefine the phone, no one could deny that he was one of the most successful CEOs in the world. Rebirth a noteworthy detail is that before 1985, when Jobs was managing the team in the Macintosh team with his famous fiery temper and unrestrained caprice, many of the top engineers were unable to endure the bad atmosphere and left him without a head. After being CEO in 1997, many Apple employees around jobs told me that although Jobs was still in a terrible temper, everyone seemed to understand the leader's brilliance and understood the truth that he could change the world under Mr Jobs. As Steve Jobs himself said: "I know everyone complains about me." But one day, when they look back at the experience, they will see it as the best time of their lives. They just don't know it now. Iquit: Another difference after Jobs ' return was the Apple team. By 1985, Apple's team had never been able to do what jobs wanted. The Board's intervention, the lack of entrepreneurial experience, always makes Apple's successive CEOs and executive teams seem to be out of tune with the DNA of Apple's roots.　　Scott, the first CEO, is not a big deal, but Scari, a Pepsi-digger, is no match for Apple's innovative genes; Spindler is a hard-working but lame housekeeper, and firefighters Amelio only deserve a hurried monologue. Jobs in 1997 not only cut off most of the top executives at the time, but also amelio from next to his trusted Tefanian, Rubinstein and finished. Of course, the most legendary story is the discovery of the Design Master Ivy from Apple. This three-horse wagon was next to jobs, Tefanian's Mac OS (developed to later iOS), Rubinstein hosted IPod hardware design, plus the cool look and feel of the master Ivy for the iphone, ipad, and so on--as CEO Steve Jobs in fact as long as the grasp of the direction, to deal with partners, and choose the best time, with his unique "master" to the fans to release new products. So the triumph of jobs after his return was a triumph. Apple's success in 1976 was inseparable from Steve Jobs ' first Steve Vauze, and 1997 years later, Apple's brilliance was also inseparable from the legends of the gurus around him. When human factors are neglected or destroyed, neither jobs nor Apple can independently. Apple, which was in disarray around 1985, was the same as the 1996-cornered Apple.　　Even in recent years, such as Rubinstein, such as cattle once left Apple's DNA, it is difficult to toss out the style of the year. So, Steve Jobs as CEO is not as simple as a brilliant manager for Apple's real significance. Jobs represents Apple's DNA, Apple's brand and Apple's voice.　　Steve Jobs, who had to leave the CEO post for physical reasons, had to rethink the question of how to keep DNA pure, without jobs ' apple, and how to ensure that the innovative genes did not fade. This is equivalent to the new CEO Tim Cook out a problem, sooner or later must answer the problem.　　When people face an apple without jobs, does Cook have the answer to this conundrum when the aura of God no longer shines? "I'm delighted with the re-emergence of Apple, but not simply because of the re-emergence of Apple," said Mr Jobs, who pioneered Apple's "nice" Mr Watts. I am particularly pleased that Apple has been resurgent in a way that is exactly in line with the idea that I was creating a company with Steve Jobs. At the heart of that idea is the design of an excellent product--so good that everyone will be as salivating as the sight of food. The soul of that idea is an enchanted sensation-always pursue and enjoy the feeling of happiness. "In fact, this sentence can be given to Mr Jobs's successor, Cook."　　When Cook can continue to maintain this core philosophy, I would like to believe that no apple of jobs can change the world as well. Of course, in addition to reviewing Steve Jobs ' CEO Journey, I am most worried about the body of jobs. "I was stunned to see jobs resign in the morning," Lei said on Weibo. Everyone knows that this day will happen, but when it does happen, there is no control over sadness. Anyway, I wish Chowa good health.　　"Really, I wish Chowa good health!" (The author of this article is "Steve Jobs: The Legend of God")