22 Product positioning rules of e-commerce

Source: Internet
Author: User
Keywords Marketing concept e-business must

Market-leading law
The most important thing in marketing is to create a category that will make you the market's "first" product, which is much easier than trying to convince people that you can provide better quality or service than the product pioneers. In short, "first" trumps "better".

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Second, product innovation law
When you can't be the first of some kind of product, you should try to create another kind of new product. Because potential users are always receptive to new products.

Third, the concept of competition law
in the marketing world, the best product is only as a concept in the minds of users or potential users, and people relish the so-called best products, is not there, marketing is not a product of the dispute, but the concept of contention. The principle of "the rule of the people of the people"
is derived from the principle of "competition of ideas". Once people form a certain concept, it is difficult to change, to enter the minds of people must choose the "hurricane" style of strategy.
Five, the principle of conceptual convergence
The most successful marketing approach is to have a term or concept in the minds of potential users of the products or services offered by the company. This noun or concept must be easy to remember and catchy.
VI, the concept of proprietary law
A company must have its own proprietary concepts to win in marketing, and if a concept is formed by your competitors in the eyes of the user, you want to use the same concept to win customers, the result can only be futile.
Seven, ladder positioning rules
any similar commodity, will be in the eyes of consumers to form a ladder of purchase order, on this ladder, various brands of goods each occupy a layer, and your product marketing plan to its market ladder in line with the status of the match.
Eight, two strong competition law
at first, a new type of product in the market position as a multi-level ladder, gradually, the ladder has become only two competitive, successful marketers will be committed to the market among the two strong.
Nine, for the first law
if you want to win the second, you should take the market first approach.
10, the rule of Variety subdivision
As time goes by, a certain type of product is always subdivided from a single variety of varieties, and each subdivision of the species will become a separate, unique main body exists, has its leading brands.
11, long term effects
The long-term effects of some marketing practices tend to reverse their short-term effects, and successful positioning marketing activities should be effective in the long term.
12, the trademark extension rule
The trademark extension is to use the trademark of a successful product on a new product that the company plans to launch, it will inevitably give the user the impression that the trademark is identical. The fact that the trademark extension is invalid.
13, the law of Sacrifice
successful marketing must be to know how to sacrifice. This includes three sacrifices: product lines, target markets, and constant change. Successful companies do not have to be versatile in all product lines and target markets, because they are all weak.
14, the principle of opposing features
, there is always another effective feature that is opposite to the characteristics of any product. Successful marketing strategy is to find out the characteristics of the opposition to the leader, remember: "Opposites", rather than "similar", so as to contend with it.
15, the law of frankness
marketing is likeThe surprising argument: the most effective way to make your product popular is to acknowledge your weaknesses first, because potential users will discover your strengths when you acknowledge your weaknesses.
16, the only policy rule
in fact, a successful marketing strategy is not the sum of a large number of small and superb efforts, and under any given condition, only one bold action can produce substantial results.
17, unforeseeable rules
when making marketing plans, be aware that no one can make accurate predictions about the future, research can most effectively evaluate the past, and new ideas and concepts are almost impossible to evaluate.
18, Pride Law
success often leads to conceit, resulting in failure, which has become almost a rule, and always forget all the starting point of marketing plan: seeking truth from facts.
19, face up to the failure of the law
when faced with the reality of failure, inaction is very bad, the right way is "heavy flag drum, take measures" to reduce losses, this is the positive way to survive.
20, the appropriate propaganda law
to understand the truth, to develop 22 business rules, marketing positioning of the law-marketing positioning the right marketing plan. It must be understood that things are not as advertised by the media as they are, and are likely to be out of the way because of excessive publicity.
21, driving trend rule
Fashion is just a short-term phenomenon that can be used to make a profit, and it cannot last long and successful marketing is based on long-term trends.
22, financial support law
Although creativity is the core content of marketing, but the financial resources are the most basic conditions, no money as a support, marketing is only "castles in the castle."

Source: Eight step electric dealer

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