22 Rule of Community e-commerce website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Show me the strategy of community e-business operation:

1, the network economy is a popular economy, no sentiment do not talk about what mode. To be big, one must be angry first.

2, the community popularity of the three major driving force: SEO, events, people. Each netizen is the object that you strive for, each netizen that participates in the interaction is the opinion leader, every time the event does not pass.

3, the user on your website, must be looking for a certain value. Website product Design Core, one is to provide value service, one is the principle of network marketing.

4, rely on users to create UGC, very unreliable. But you can create UGC yourself.

5, (Network) products to create value? This is nonsense! The three-point product seven points to promote, or say, the three-point product seven cent operation. Operations really create value.

6, the content and the market, the product and the operation, forever is the website development process contradictory body. Unity of opposites, two-wheel drive to promote the development of the site.

7, the content like a sieve, sift out the accurate customer. Content plus interaction is the unique attribute of network media and the basis of precision marketing. and advertisers only favor accurate advertising.

8, interactive increase of 10 times times the efficiency of advertising, interactive decisions in the active marketing services.

9, professional creation of value, the value of the industry to dig how deep depends on how deep you dig the industry. It is more important to do a good job than to do a few trades.

10, the first analysis of the industry, and then analyze the industry chain. "Men afraid of Wrong line", the site is the case.

11, the correct value chain design lies in the balance of interests, the channel value of E-commerce platform, the profitability of platform operators, and the social value of platform. Platform operation Strategy is often a game between three values.

12, community E-commerce budding in the community, but must go beyond the community. Otherwise it will always be a sprout.

13, the platform of the business, accurate say is called platform service provider, is the valuable resources.

14, pay attention to the growth of small and medium-sized enterprises, platform operators have a lot of "compassion", the platform will be how big.

15, community fragmentation, E-commerce Center.

16, in E-commerce platform transactions, the spread of Word-of-mouth in the community.

17. Activities are a means to promote community development rather than an end.

18, network channels have 3: Brand channels, product channels. Demand channel. What is the brand channel?

19, the credibility mechanism is the core problem of electronic commerce design.

20, customers do not want to surf the Internet, is not understand what the network. Therefore, the promotion of the first task is to teach people to fish.

21, the central content, to the central relationship.

22. The model of the new economy originates from "absurdity".