22 Rules of social media marketing

Tell you a good news, a bad news. The bad news is we got lost in the forest, I don't know this place, and I guess we'll have to live on cow dung later. What's the good news? --Guo

As a continuous entrepreneur, focusing on the youth entrepreneurship Micro-Angel "entrepreneurial Hero" website CEO Wang Xianwei (QQ Weibo: Carylwang) (opening is advertising, how not a little behind a little, convergence point, not to say to imperceptibly, run as thin as sound? Who asked him to write a 5,000-word commendation for me? !) And the first readers of this book, a touching to deep, let me feel grateful, forget Beijing in the north-east or south of the mail: "Easy to understand, but reasonable and profound truth, (here omitted 4,950 words) really good-looking, but, too little, a little bit not enjoy"

This moment, surging, your encouragement is my work motivation, your praise hope to become homely, this moment, my mind emerges from the glorious image of Mr. Guo, tall and powerful head shining brightly ahead, in the Internet forest we are not lost in the social media exploration in the king of Old Kat is making cow dung, And at a faster rate every day, there are plenty of cow dung, full. Accounted for the puting this precious place, the money to hold a cash field, no money to hold a personal field, idler to a few wonderful, busy to give some advice, the rich buy some books to see, the poor to point eggs. Yushuring wind of you and your comments will make this book more exciting

Of course more welcome flowers, your encouragement is my work motivation, your praise hope to become homely, will let my code word smoother. Work special busy, off work, cow dung production; Last did the evil, this world crawl, the spare time to write something Wanglaoji easy? Thanks again to Mr. Wang Xianwei, CEO of the venture hero website. including Puting, Yang Fuchuan, Zuang, as well as CCTV, MTV, lycra awards and so on ... (omitted 50,000 words here)

———————————————— above for advertising, please automatically ignore ——————————————

The law of Identity marketing

We foresee that our marketing target will be a group of digital networks that are as unified in action as a single organism and responsive to impact points--Chuck Bremer DDB Advertising Company

The task that cannot be accomplished in the traditional marketing era, the myth story of the network age

Previously thought dare not imagine the fairy tale constantly staged, and even bought tens of thousands of votes, using a number of SP company also did not climb to the peak of the draft, will be very angry and regret, and have to defy the Xidan girl, the rising sun masculine on the CCTV Spring Festival Gala stage. There are a few Hou Hai come out every day "work" outstanding singers, although in the singing level is far higher than but in the fame far behind, but still admire. (The case of this book is specially arranged for the entertainment industry to commemorate a period of time in the CCTV entertainment and for the first time we interviewed the Bar singers in Houhai)

If your superiors give you 50 dollars in the budget and a CMO title, let you increase by 700% of the sales, this should be an impossible task, or you will be replaced by 350 yuan to a half a kilo of lard will be CMO to return the hat, or you will pay attention to the completed task.

If you are next to a computer, you can use Baidu (www.baidu.com) to instantly search for "Smash your ipad" or Blendtec: Can it stir?, click on the link directly.

2006, marketing Director of Bl e n d t e C (a company that manufactures home and commercial mixers), after the new appointment, full of joy, with a vision of the future of the dream, staring at his superiors to give him a "considerable" 50 dollars, to try to brood. How to spend so much budget.

--Discover the selling point of the product: the marketing Director with hot, hot CTO hats found a corner in the conference room there is a pile of powder, so consulted technicians, originally in the experimental mixer when a "cement flooring" after the product, even our company has such a strong technology, thank CTO ( Chief technology Officer), I wonder if he can get a 50 dollar budget.

--Clear product positioning point: If the "positioning" of these two words are not very understanding and want to work for the marketing career and do not want to spend more kung fu to practice the lad's readers, please buy machinery publishing house Trout positioning gift, can be called the marketing of the Sunflower Treasure, was selected as the history of the United States the most influential marketing concept ( Shaolin Martial arts should be Kotler Marketing management, but must be from the lad to practice. Our company's mixer should become the world's most stirring power mixer, even if there is a nail inside the apple, banana inside a stick son.

--Create the communication support point: Our idea of the mixer should be standard, traditional "Eat soft afraid of hard": like bullying apples, bananas, oranges, fear of cement, tiles, steel. That's the opposite, the easiest way to locate. Don't say what I am, and to say that I am not what, all have a "non-Cola" seven-happy, there are young people's Pepsi is very standard, very natural standing in the "authentic", but also means that the old Coca-Cola before; With the toes can be creative way to stand on the opposite side of the product, there is the Xidan underground channel in the Sound of nature, the humble shed in the spring.

--Ignite the network tipping point: (Please note that the following section will specifically introduce the theory of similar detonation points, resonance theory, the butterfly effect, and other dull but very useful lad work), with the selling point, positioning, support, now CMO first is to figure out the creation of a flashpoint, so that both strong assets and weak assets can increase social assets. Marble, tiles, sticks and so on the surface looks very hard, but in our mixer in front of the heart very very weak dongdong, stirring for everyone to see. This is not enough, it is best to stir the hearts of people also pain, liver also pain, very precious, very hard items, of course, is not a wedding ring, is later a difficult to find the "iphone", "IPAD", "IPAD2", the protagonist also highly imitated jobs, stirring scene has become a new Apple conference scene. Of course, this is a very good "analogy" strategy, took a trip to a more advanced, more luxurious, more free, more shun Shan the downwind of the Times.

Implementation point: Follow-up work is simpler, as long as there is a slightly shy face dare to face it. 50 dollars spent as follows, bought a domain name: willitblend.com (no domain name of the product is not good business, no Weibo account is not good marketing), an experimental clothing, a rake and a bag of marble. Then he filmed the mixer's successful mixing of these things, and posted the video on YouTube and its new site, so willitblend.com. So far, the site has posted about hundreds of videos, demonstrating the unique mixing power of the Blendtec mixer.

--Pick the benefit point. Blendtec's success began and did not end there. This video has been viewed more than 185 million times on all social sites and willitblend.com, and "Would it Blend?" The channel ranked 34th on YouTube's popular channel rankings. In addition, sales of Blendtec products increased by 700%. Blendtec's brand has spread around the world, and dozens of well-known publications have reported its products. George Wright was invited to the World trade show to speak about the company's successful experience.

50 dollars has created a myth that this era has taken place with myths that continue to unfold.

But who knows, as the beginning of Dickens's famous saying, this is the best of times, is also a worst era. At one glance, let a person more dizzy website, more like 10 cows ox video, from QQ, MSN, SNS, micro-blog is chattering constantly sound and so on all kinds of groups, a variety of social media, such a free electron without rules, Roaming in every size website users, seemingly without any discipline, groups without organization, no constraints, can be guided, can be served, can be regular, repeatable to create a network of storms, triggering the popular, access to your consumer trust, whether it is your customers, your fans, your fans, your donors, Your food and clothing parents, all in your own.

You can also create the myths of your Internet age!

Not enough, before creating myths, there are a few chapters of the boy's work to learn the secret, but "to practice martial art, must first from the palace", please temporarily forget the traditional marketing to teach you the definition, constraints and various skills, and temporarily forget that traditional marketing has taught you the task of tomorrow's bloody battle

--four times of digital marketing

Don't know whether to use the "time", or "period" or "stage" to describe the changes in digital marketing, because it is so fast that we have not differentiated its boundaries have changed.

--"1 to many" stage

"Eye economic Transmission": our most traditional marketing knowledge is the thousands of individuals sitting in front of the television with melon seeds, drinking tea, knitting sweaters or eating a regiment of dinner, even in the world's largest marketing competition, the U.S. general election is no exception. The most important feature is how much the eyeball is, and how important it is, whether it's TV ratings or traffic, and includes a flash of banner banner ads on the portal site. If you happen to hit a target consumer group in hundreds of or tens of thousands of newspapers and hundreds of millions of websites, it is possible to make a purchase decision. Of course, another feature is one-way. To this day, a Sina's banner article for wants to become the marketing superior ordinary person, still is the distant sky-high price. Its background comes from the rise of portal website.

"Impact Marketing" phase: If you have the honor to hire a millions blogger to become your vice president of public relations (really have the company to do so), then congratulations, you are found, his influence will lurk in the middle of all the text, imperceptibly to spread your brand information. Its important feature is a one-to-many influence. But the story behind the influence is a reputation for making a lot of effort behind the influential person, and it's not a high-profile advertising campaign, and beware of fans turning into chalk dust. Of course, we are not in a hurry to reach our busy schedule. Its representative background for the blog Hing Hing Rong.

--"Many-to-many" stage

"Viral marketing" stage: too many books and too many articles have introduced the mechanism of viral marketing and the rapidity of transmission. Whether it's a building built in more than 10 days by big company, or a 50-dollar budget, it will increase sales by more than 700%. Such stories take on a wide range of new, odd and special features in the forum, Stick, IM, of course, such stories are also being circulated, more in Renren and other SNS sites, video sites, micro-blog sites, creating a Xidan girl, the rising sun masculine, chopsticks brothers and so on a pile of fast to go to the Idol-level task.

Now finally understand why to proving to introduce strong contact, weak contact of the boring content, if you review, you will remember that if a message can enhance your social assets, information publishers and recipients have reason to disseminate information. So the new era comes, information publishers think that there is reason to disseminate information, information recipients think that they can benefit from it, marketing into human communication, rather than people and company dialogue.

--"1 to 1" phase:

(For the funeral, please listen to decomposition, tomorrow will be better than the Spring Festival evening Zhao Benshan soft ad vacancy, but your brand did not catch the car, intestines are regret green, Master Kang Erguotou win)