237 million the acquisition of the central movement "moving" to the terminal

Every reporter Chen Weilin from Shanghai yesterday (March 16), China Mobile (00941,HK) announced the 2010-year performance, the same day through a wholly-owned subsidiary of China Mobile Communications Co., Ltd. (hereinafter referred to as China Mobile Communications), at 237.07 million Yuan Price, from China Mobile Group　　, ZTE, Oriental Communications, Beijing Shenzhou Digital, Ningbo waveguide and Huawei Investment 6 original all companies bought the Tripod Communications Company (hereinafter referred to as the central shift ding) 100% of the equity.　　And will be the central shift in the public company, is the new head of China Mobile last year Li a series of policies in the end of the concrete embodiment of the terminal strategy. Terminal policy is disputed last December 29, "Daily economic news" reporter once in the "Li New deal triggered the movement of vibration strategy behind the back," the article pointed out that Li after the stage, the plan to build a company with China Telecom Tianyi terminal companies and the Chinese Unicom unicom huasheng similar set of Terminal collection, sales, after-sale functions in a terminal company.　　The terminal company directly embodies the two core ideas of "centralization" and "cost control" in the management of the new mobile Li. For the mobile to the end of the relevant business all into the Central News, a senior person at a foreign handset maker told reporters in an interview that in his view, this approach appears to be "too simple", "we (foreign manufacturers) machines and domestic machines, even shanzhai machine at the same price level, for us, It is difficult to accept this mode of cooperation.　　Moreover, we have well-established channels, China Mobile's sales and after-sale practices do not have any appeal to us. According to the top of the manufacturer revealed that the central shift will be the same batch of collection models to implement a unified purchase price, terminals into China Mobile after the collection, sales performance, after-sales service and manufacturers have nothing to do, all by moving themselves to do.　　In the past, the mobile terminal customization strategy is more in the custom standard on the depth of the participation, mobile phone production, will still use their own social channels of mobile phone manufacturers to carry out sales and after-sales service, mobile will not directly pay the purchase money, and by the social agent channel to pay. "This may reduce the purchase price of moving, but users will not really benefit from it," said the senior executive of the handset maker. In the end, mobile phone collection list may be exclusively's cottage machine, users will use their feet to vote. Some people disagree with this view. An operator of the company's senior executives to the "daily economic news," said the company and the desire to cooperate will depend on the size of the total purchase, "if the total purchase volume of 6 million, divided into 1 million to Nokia, you see whether Nokia will participate." "Closed ecological chain" As for China Mobile, the transaction, that is, the future of terminal-related business into the cause of the tripod, then said in the bulletin, with the 3G business, the rapid development of mobile Internet and intelligent terminals increasingly popular, mobile communication terminals for mobile communications business has become increasingly significant. TelecommunicationsThe operator enters the communication terminal distribution and the retail link, is advantageous to enhances the value chain control ability, drives the 3G business The maturity, promotes the business and the terminal integrated marketing, enhances the middle and high-end customer value, enhances the new customer acquisition ability, realizes the marketing benefit maximization, finally promotes the mobile communication service development. On the one hand, actively create their own mobile application store mm, on the other hand the hardware link firmly to control, Li Mobile internet ideas, looks familiar. Apple has built a closed ecosystem from the operating system to the hardware, and the move is moving toward that goal.　　In the process of achieving this goal, Li and Mr Wang in the management of "decentralization" or "centralization of power" differences, objectively obtained "suture." China Mobile Bulletin shows that the central shift was founded in July 22, 2004, the original 6 shareholders of the company's share of the situation as: China Mobile group 29%, ZTE 16%, Oriental Communications 15%, Beijing Shenzhou Digital 15%, Ningbo waveguide 15%, Huawei Investment 10%, registered capital of 200 million yuan. The company's main business scope includes the research and development of electronic communication products, production, sales, maintenance, telecom business agent and value-added services.