24-Year-old entrepreneur four years to create a wealth of tens of millions of entrepreneurs need New Horizons

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Take the informal route of the "fast" business 24-Year-old Zhang Jinrui four years to create rich sitting with tens of millions of assets

19-Year-old with 500 yuan investment start, 20 years old 300,000 Yuan, 22 years old assets million, 24 years old assets tens of millions of enterprises and several subsidiaries; suspension, entrepreneurship, failure, success, entrepreneurship, 85, Gaofu, luxury car house ... What kind of life does this seemingly unrelated label make up?

Since 2007 19 years old by virtue of 500 yuan investment to open the Union kennel, to 2011 swept the country by the popular music photography photo studio caused by the media sensation, Zhang Jinrui with amazing speed in the creation of a miracle again and again. In 2013, he gave up his job as CEO of a Lego studio that already owns more than a chain of stores, sparking a wave of public opinion again. Subsequently, he invested Tatsu billion of excellent Cheng Yi (group) Co., Ltd. to obtain the United States gifted snow ice cream China's general agent, which also opened a new chapter in his career.

He is Zhang Jinrui, a 85-post entrepreneur, China's rookie entrepreneur, won the Henan province, the top ten outstanding youth nominated entrepreneurial star. From 500 yuan to tens of millions of assets, entrepreneurial way of leaping development, dazzling behind let us not help to explore his thinking.

As a small and famous entrepreneur, this handsome young man looks good first impression. And behind him hanging a write "tiandaochouqin" calligraphy and painting, inevitably let people think Zhang Jinrui This all the way to the struggle and perseverance.

Start a business with a big vision, new ideas.

Zhang Jinrui Success, is the opportunity or has its own success code? Many entrepreneurs feel that the project is difficult to choose, so Zhang Jinrui How to choose the project?

Reporter: Your entrepreneurial experience is very rich, in the selection of projects, how do you think and choose? Like you in recent years, the league kennel, le Pat Photography Studio and the latest excellent snow three projects, in the industry span is very large, the project selection process you value what factors?

Zhang Jinrui: In fact, these three projects in my opinion is not a big difference, in essence, are to meet the needs of customers, and the lack of market to meet the needs of the product, this lack of market opportunities. Today's business community is full of opportunities because there are too many traditional industries that can be adapted to the needs of the marketplace by using new technologies and ideas. I always believe that as long as the accurate control of market demand, and to meet this demand, can be recognized by the market and a good return.

Reporter: In the face of the numerous market, as a former student entrepreneur, these projects how do you think of innovative mode?

Zhang Jinrui: It's important to watch more. I prefer to make friends, also very early began to start a business, may be my contact with the community than my classmates earlier, more, more extensive it, by observing and combining their thinking can find a lot of unreasonable things, and then find ways to change these unreasonable is a good opportunity. For example, when I used to do an alliance kennel, I started out as a small man in a pet shop, and at work I found the lack of scale effect in the business model of a single shop in the pet market. Soon to raise money into the business of this industry, my limited funds how to allow the operation on the scale? I am through the development of distributors around, I concentrate on the operation of kennel, with the catering industry in the Central kitchen mode of low-cost to achieve the rapid expansion of the Federation dog Industry.

Reporter: That is, you will be the successful business model of other industries, grafting to the pet industry?

Zhang Jinrui: Yes, that's what it means. In fact, business is a mode, how to optimize this model to achieve higher efficiency is the management of technology. A lot of observation, you can find that many industries can use the excellent model of other industries to optimize, so you can gain the competitive advantage, that is, found a good model.

Reporter: From the union kennel to Le Pat Photography Studio and then to excellent snow products, I noticed that you have chosen to introduce products from abroad, whether it stems from your particular enthusiasm for overseas markets?

Zhang Jinrui: Indeed, from the beginning of the Alliance kennel to now, I have three projects are relying on the "introduction" this opportunity to find a breakthrough. Relatively speaking, the market environment of European developed countries is slightly advanced some, pursue "doctrine" direct from abroad to introduce the successful product that does not appear in the country, can walk a lot of road, be regarded as a lazy method. However, we must first consider the national conditions, whether the need for such a product, if it is superfluous, rather than take this risk.

The rapid development of miracles only to gain comparative advantage

Rapid development is Zhang Jinrui left a people's first impression, kennel put hundreds of yuan, in the open months that amounted to hundreds of thousands of yuan profit, le Pat Photography Studio A short year to develop nearly hundreds of chain stores, one time to refresh the pace of the development of the industry. An average year to achieve a project, a year to create a career. This is a lifelong lesson for many people, but Zhang Jinrui can shorten his life to a year.

Reporter: Now many young people start a business, especially focus on the Internet entrepreneurship, how do you think about this?

Zhang Jinrui: Online entrepreneurship is a cool thing, there are many successful miracles, but also need to see if they are suitable. The internet is a highly concentrated industry of capital and technology, and it is not enough for entrepreneurs to have a good idea, because the resources that are needed to achieve ideas may not be affordable by most entrepreneurs. When I was in college broadcasting professional, you can see that the technical type of entrepreneurship is not with me, but fortunately Strees, line out the champion, I think the traditional industry is a lot of business opportunities. I always do not think I am a particularly smart person, perhaps not to the smart people together in the industry for me, you can get another comparative advantage.

Reporter: You mentioned the comparative advantage, in your business, how do you in the market to obtain competitive comparative advantage?

Zhang Jinrui: In the market to run the enterprise, comparative advantage is very important. Because the present market basically does not have the exclusive advantage, a good pattern comes out, will soon be other enterprise mode even optimizes, this will give the enterprise to maintain the comparative advantage to bring the very big difficulty. For example, I am in the league kennel and Le Pat Photography Studio in the entrepreneurial process, the speed of development is extremely fast, this fast is through the business model of the depth of optimization, in the rationalization of the internal mechanism after the rapid expansion. Only through rapid expansion, in a relatively short period of time to form a scale advantage, can be to a certain extent with the copycat to open up the gap and obtain comparative advantage. The world martial arts only quickly does not break in today this competition intense society, also is very good true portrayal. When I was a kennel, there were a lot of families that were quick to follow up on my expansion model, but if they didn't understand the idea of decentralization in the pattern design, maybe my kennel would soon be overtaken by them.

Reporter: Your entrepreneurial history, "fast, ruthless, quasi" is left to people the most intuitive impression, in the high-speed development, will not worry about runaway problems?

Zhang Jinrui: There are many business cases that fail in the expansion, but it should be carefully studied why they fail and how to avoid them. McDonald's has more than 30,000 restaurants all over the world. System and mode is very important! If there is no clear development planning, the blind expansion of the scale, with the scale of the company's marginal benefits will become more and more unprofitable shop. All three projects have been shortened to 1 years or even months from the original five-year development period. In fact, speed is not speculative, but with the most efficient and high-intensity work to shorten the development time, while paying attention to the linkage effect, each link to shorten the response speed, so that the development of enterprises will be faster. Of course, the concept must be different from the traditional route, to find a breakthrough. This way you can walk a lot less. Out of control is not, at least I have not run out of control. It just happens every time because the speed is too fast and there is no estimate of the results, I mean good results, such as doing music, originally I was planning to start the first half of the 10 stores will be good, but did not expect to do more than 30 in half a year.

What I call a rapid expansion, is ready for rapid expansion, choose a good model, as if riding on the downhill, will be very smooth, and rapid expansion is in a very smooth downhill, and then push the car, so that their rapid access to greater acceleration, the formation of scale effect.

Journalist: The rapid development of your team should also bring a lot of management challenges, you choose the team members how to do it?

Zhang Jinrui: First of all, I should say that my team members do not have any big shots, are my own gradually identified team members, many have been and I have had a cooperative relationship between the company's employees, because there is in-depth cooperation, I have a relatively better understanding of the work coordination point of view more handy. At present, I have structured the warehousing Department, marketing department, Business Department, network department and other departments, each member is I personally selected, I can give full authorization to maximize the initiative.

The importance of the team in the start-up enterprise is also self-evident, in the early days of my start-up, when I was a person alone, is to spell, I work 15 hours a day, 6th weeks without a break, personally supervised all the division of labor, their own grasp of all the operation of the enterprise. But then the company grew larger, my physical strength is obviously not used, even if the work 20 hours a day there are a lot of things to ignore. Now, by delegating management Authority, I am not going to do the basic management of the details, but I will assess the job by completing the situation.

Entrepreneurial sentiment: Taking the informal route

Reporter: Now the venture is very hot, for college students entrepreneurship How do you think?

Zhang Jinrui: I think the process of entrepreneurship is very difficult, far more than the hard work, but can for their favorite career to fight the feeling is also very good, I am very fortunate always on the road to entrepreneurship.

I have started my own business since college, but my experience is that entrepreneurship is really a relatively complex thing. The comprehensive quality of the entrepreneur requirements is very high, I think college students start with new ideas, you can not do what others do. The second thing to do is to prepare, not to rush to the horse, the preparatory work here may sometimes be first to try to work for one to two years, through the work to learn some entrepreneurial skills, and accumulate entrepreneurial resources.

Reporter: More well-known business leaders, who do you admire more?

Zhang Jinrui: Mr. Ma. I am also going with him on the "informal route", and I can understand the mentality of facing various problems and opportunities. Non-formal route is a unique development perspective, different from the normal enterprise development model, but to do what others can not do to meet the standards that others can not achieve.

PostScript：

A 80 entrepreneurial thinking of entrepreneurship, more from the perspective of the reality to choose the path of development, in the entrepreneurial path to be able to do smoothly and sometimes move, homeopathy and when the is not easy.