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Seven Fairy Flower Network service in China and the global Chinese community leading online flowers, gift service providers, founded in 2009, the network throughout the world. has a number of regional sites to serve greater China and overseas Chinese responsibility, the site five business: That is, flowers gift distribution services, holiday reminders service, flowers cake pictures download, holiday message greetings, activities to serve the meal.
Today our topic is "Seven Fairies flower Net" and Xiao Wu
In recent years, the "Iron rice Bowl" is the dream of many graduates, work, work, double Hugh, stable and relaxed. However, there is such a person, although they have a "iron rice bowl", the essence is filled with aggressive, and some also give up work. Today's protagonist Xiao Wu is a member of the latter, he from a group of Hangzhou, after leaving the company, founded a "Seven Fairy Flower Net" (www.77xianhua.com) of flowers and gifts E-commerce site.
University campus exercise more than through into the group of Small Wu, 2006 graduated from Zhejiang University of Technology Network and information processing professional. Many exercises at the university laid the groundwork for the work of Xiao Wu. July 2006, a group of companies in Hangzhou, Zhejiang, the recruitment of 1 site management staff. came to apply for thirty or forty people, of whom more than 30 are undergraduates, Xiao Wu did not because he was a junior college and born timid. In the face of interview examiner's inquiries, small Wu calm, calm, passes, hurdles, finally and the group successfully signed, became the only one of the unit.
Later, because of the good performance of small Wu, was transferred to the E-commerce department, as an E-commerce account manager. In April 2009, however, he abruptly resigned, a surprise to the leaders and colleagues of the unit. Xiao Wu told reporters that the group of companies too many rules, easy to bind people, and he is the kind of people who like freedom, so after working for a period of time chose to resign. However, these two years of experience also left him a "wealth", met a lot of people, but also has a lot of experience. "In fact, earlier on the idea of starting a business, just before and the national professional flower Company has had the cooperation, also very interested, but also some experience, so the December 2008 small Wu registered ' Seven Fairy flower net ' domain name, Xiao Wu went on to say:" April resigned after I continue to improve the flower net. " April 16, Web site program installation, upgrade, debugging, and invited 80 users to participate in the experience, testing. April 20 website and net silver signed online, become a network of silver online merchants. April 26, the website and Alipay contracted to become Alipay merchants. April 28 website officially online. By this time, Xiao Wu has invested about 20,000 yuan for website planning, program design and advertising. ”
The program and maintenance of the website are all made by Xiao Wu. He said: "Although I studied the network technology and information processing professional, but the procedure is not very proficient, to find someone to write the cost is very high." So I learned to write on my own, on the internet under some software, while learning, try to write a program, often 1-2 points to sleep, encounter oneself do not understand the time, call to find friends to help solve, that period of time, I one months of the telephone fee one months on more than 100 pieces, the website operation has been optimized, until now more satisfied. "After the site operation, access to traffic has climbed steadily, now has broken through 30,000, registered users, has reached 528, the number of orders is a straight growth." At present, the small Wu has been with the National 600 Professional flower shop contracted, and become "Seven Fairy Flower Network" flower distribution, "the site came to order me nearest to the distribution provider, and then settled." I have a product standard and Atlas, accurate to a bouquet of roses, lilies, and the stars of the composition, what packaging, color, are very clear. Then the distribution list has my flower picture, very clear, the customer confirms the signature to be able to settle with me. The customer does not sign rejects, if has the reason, the flower shop oneself undertakes. Of course, if the objective factors, if the subjective factors rejected, it is necessary to investigate. For example, a boy secretly love you, send you a bouquet of flowers, but you do not like, you can refuse, but the boys still have to pay. ”
Since May, the site frequently: "Seven fairy Flower Net" and then successfully joined the "Alipay Trust merchant", and "Google China" signed to do promotion. Xiao Wu admits that professional knowledge can only be competent for a common site management positions, in the group work for him to provide a good platform, from contact to know the information transmission, payment settlement, logistics and delivery of invoices and other E-commerce links, for his founder Flower Gift site has accumulated rich experience. Shing but with confidence Shing, everything is difficult at the beginning. Although the small Wu in the Web site when doing a lot of publicity, friendship links, text messages, mail, letters, and advertising on the Internet, but the effect is not very obvious, "because the flowers belong to luxury, generally in important days will be used, usually no one." But at the critical time, the volume of consultation is also very large, such as Mother's Day, Valentine's Day, Tanabata, Christmas. ”
At present, the small Wu one months probably spend about 3000 dollars in advertising promotion, "Advertising is just on and off, always do the cost is too high, so I have to control the cost of advertising every month." "Small Wu said," to a certain extent, the search engine decided a part of people's consumption trend, every holiday will have a lot of businesses to discount activities to attract customers, I also, in the payment of Alipay issued a lot of coupons. In this way, the information will be collected by search engines as soon as possible, thus guiding the consumption trend of netizens. "These one months, small Wu also encountered a lot of problems, the internal shortage of manpower, the external trust system is not perfect, the promotion cycle is longer, online consumption habits have not been large-scale formation, etc., become the bottleneck of the website operation." Although the flower net is not yet profitable, just earn some living expenses, but now someone has asked me to do the site, but help people do the site, a site charges about 1200-1800. At the same time, many friends and students see the development potential of the site, offered to invest in the intention, but he declined. He said that the effect of doing web sites is not very obvious, understand the operation, will be planning, pass technology of the compound talent is the key to the operation of the website, if there is the right person to choose investment or cooperation, even if not the money, he is very welcome.
For his website has now achieved profitability, innovative business model so that he has taken a successful step, he said he will be the site as a cause of his heart to do. Now, Xiao Wu has opened the internet, telephone, fax and mail booking, the current distribution covers 600 towns nationwide. A person to start a business is not easy, the reporter sincerely hope that the small Wu in the future road more shun, "Seven Fairy Flower Net" business is booming.