25 Tips for readers and search optimization Blogs

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Now everyone and their dogs (yes, some dogs have their own blogs) are starting to blog, but many are not taking steps to optimize their blogs for readers and search engines. Although blogs can be commercial (do people write about mesothelioma blogs?). and blogs can be personal, talk about your ham sandwiches today, or talk about the crappy services you enjoyed at that trendy restaurant last night.

But whether your blog is commercial or personal, you should make sure that you target your readers (after all, you want them back) and search engines to optimize your blog. Unfortunately, too many blogs, even those that are popular with "money", seem to overlook the important step of optimization.

However, SEO optimization of blogs and common sites is different, especially since many blogs are based on standard blogging platforms or, worse, on other people's websites. In addition, each blog's unique design style can also affect your ranking.

Let's see, when you use a new good-looking new blog template, many blog designers focus on the appearance of the blog. But for bloggers, unfortunately, many of the best blogging designers aren't SEO practitioners, which means that the blog template you use may hurt your search engine rankings. Your new design may look good on your readers, but if your blog doesn't rank well in search engines, new readers may not be able to find your blog.

In addition, when you optimize your blog to improve the user experience, you need to make it easy for users to return and participate in your blog, rather than making them feel trouble and go to other websites or blogs. Old users are the essence of your blog, so use the following tips to provide them with the tools to return and improve their user experience, prompting them to be willing to visit again.

Fortunately, if you're hoping your blog rankings will improve without compromising the user experience, you can check your blog and modify the problems to prevent the search engine from appearing in the search engine and make sure your blog appears in a good image.

Here are some tips on how to optimize your blog for your users and search engines.

1 do not use the default template. The appearance is very important!

I don't like to use WordPress or movabletype default Template blog. Hire a designer to design a unique style for your blog, or at least use a free template and modify it slightly, add a unique logo or change the color.

2 Reject Bad color collocation

You may like the color mix of pink and light green, but consider how your users feel. This color mix may be good for a young gossip site, but it's outrageous for a menswear business blog. Also, gamers will think that a black background on the Xbox 360 blog is nothing, but a black background is too scary for parenting or maternity sites. So when you adjust your blog color to find a good color mix, keep in mind the user experience and their expectations.

3) RSS

Make sure you have RSS. Many blog sites do not automatically install RSS, so you need to add it. When you add RSS, make sure that the RSS links are in a significant position. Do not hide them under 20 articles that you recently posted on the home page, or hide them on another "about us." Putting all these handy subscription links in the sidebar is where people look for these links. If you use FeedBurner now, look at their new

Mybrand option, this feature allows you to use your feeds to provide a seamless user experience.

4 to provide RSS and feed subscription button

Yes, when people want to subscribe to a blog, they look for the orange-colored RSS icon and the standard aggregator like Bloglines. So it's worthwhile to add most popular aggregators to your blog because visitors can easily subscribe to them with one click and they don't have to charge anything. If you make subscriptions difficult, most people give up. Feedbutton provides a service that allows you to provide multiple RSS aggregators and feed readers through an expanded scrolling button.

5 provide the function of getting posts via email

Some people can't get RSS. So take care of them and provide them with the ability to get blog posts via email. The most popular can automatically provide this service is Feedblitz, although there are many tools to play the same role.

6 decide to use all or part of the feed

Do you provide all feeds or partial feeds? This is a personal preference, usually related to the market segment of your blog. One option is to provide two feeds, one for all ads supported feeds, one for RSS ads, the other for no ads, and no ads for users, but you can see your blog to read the entire article. But it usually depends on your personal preferences and your users ' preferences.

7 Writing paragraph/description can be fascinating

If your RSS feed uses paragraphs, be sure to be provocative, or you can hook up the reader's appetite and encourage them to click and read the full text. This is better than using the starting content of the default post as a paragraph to attract more readers. Use a synopsis to stimulate interest and click.

8 pay attention to the way of writing

One of my favorite blogs has a bad habit of writing posts very long, not segmented and the words are very small. If I look for a while, it's hard for me to find what I see there. Therefore, I do not read her blog very much, although I like to read, it is because of the difficulty of reading.

9 spelling is important

Spelling is also worth mentioning. Add a spelling checker to your browser and quickly check spelling before posting. Not every word needs to be perfect, I often feel guilty for missing the wrong spelling. But I'm not happy when I read a post and I keep seeing the wrong spelling. Yes, if this happens too many times, I just can't stand it.

10 font is important

Fonts are easy to read. Some bloggers think it's cool to turn their handwriting into a custom font, or use fashionable fonts that are better suited to a scrapbook format. But not everyone installs those weird fonts, which means they see standard fonts such as Times New Roman, and your blog looks ruined. So use the standard size standard font in your blog posts.

11 Don't forget the navigation bar

Is this blog part of a big Web site? For example, a corporate blog for a large company? Don't just link to the homepage of the blog. Integrate the latest posts in your sidebar to encourage the main site visitors to look at the blog.

12 How fast the host is

Another blog host I like the speed is too slow, when I clicked on my RSS paragraph to read the full text of the blog, I waited for a long time before it opened 1/10. Don't lose the reader because of your host service, it may think it is normal to open a page for 30 seconds.

13 Avoid some flashy features

Yes, you can add cool features to your blog, such as MyBlogLog or Flickr photo box. But be aware that there are a lot of javascripts scripts that make your site slow. So don't add some nice but impractical features.

14 Descriptive title

Some blog software will make your title repeat in search engine results, resulting in a lower click rate relative to the optimized title. If your title is "Jason's Tech Industry rants & Ramblings blog>>new Xbox 360 title announced for April release", You should change it to a title like "New Xbox 360 title announced for April release" Unless your blog is famous in the industry. The blog name wasted the important position in front of the page title, so the title of the post page in search engine result is truncated short. To make your page title enhance your post, don't let the user confuse the blog post like what. If you don't have a lot of readers and rely mainly on search engines to bring your audience, then ensuring a good page title is the first step you need to take to optimize your blog.

15 Check your CSS

Many blogs use a lot of CSS to create a custom look. Although most of the default template designs put all of the CSS in an external CSS file, some blog designers put their CSS in each template page. If you don't put CSS in an external file, the code will pile up in the page, causing the most important blog posts in the page to appear in the HTML code after a lot of CSS code.

16 Frequent posting

The more frequently you post, the more frequently Google's spider programs and other spider programs will visit your Web pages. If you send a post for a long time, it may take a while for Google to visit your page cookie to check your updates. Google likes websites that are often updated, so it makes sense to update them regularly according to their preferences.

17 Link to other blogs

If you write a blog about a story, link to another blog on the same topic. If you do, then when people click on their blogs from your blog, they will know about your blog (if they don't know). This increases the likelihood that they will link you to the story or other content in the future.

18 Note your link text

When you link to someone's blog post or your own earlier blog post, make sure the link is correct. This means not to use the "click here" link text, you should use the link text related to the blog post, for example: "Jason's scoop on the new Widget Xbox 360 game".

19 Create unique Stories

Bloggers like to link to other blogs. When you publish an innovative blog post instead of repeating it, someone will find your article interesting and link or talk about your post. If the blogger reads his blog and decides to talk about your article, another link will be created. If you're lucky, this link can be viral, meaning suddenly your area of blogging is talking about what you're writing. Repeat as much as possible to get the maximum exposure and link.

20 Use related Posts plugin

This will not only enable readers to read other articles on your site that are relevant to the post, but also allow you to link to other old posts more than once. Old posts are usually buried deep, so they can show the good old posts that were months or years ago and make them better in search engines. Depending on your blog platform, you can choose from several post plug-ins.

21 Notify other Websites

When you add new stickers, you may want other sites like Technorati and FeedBurner to know that you have new stickers. You can also notify Google's blog search to make Google's blog search engine crawl your site faster. Most blogging platforms, including WordPress and MovableType, offer automatic notification options in the Control Panel. Ping-o-matic provides a service that allows you to quickly select which content you need to notify.

22 Buy one's own domain name

Don't always want your free blog provider to exist forever. If you already have a loyal readership, one day you suddenly find your blog is out of use, because your blog service has closed, what do you do? You should make sure that search engines always find your blog on a URL, without worrying that they will need to crawl back to the top of your blog in the new domain, and if you're lucky you can get your original post from your free blog provider. Google Bloggers and WordPress allow you to use their blog service to display your blog content to your own domain name, not their domain name.

23 Manage your trackback and comment rubbish

You don't want Google or Yahoo to find a lot of links on your site that are linked to spam by bloggers who cheat on them. There are a number of tools created for your blog platform that you can choose from to manage comments and trackback spam.

24 Use good URL structure

Do not use a permanent link similar to www.yourblogsite.com/?p=123. Instead, use a link form such as Www.yourblogsite.com/2007/01/01/blog_entry_title_here. Many blog platforms allow you to turn standard, permanent links with parameters into this form of search engine friendliness. If you use a dynamic URL for every post on your blog platform, make sure that the search engine spider program can easily crawl them, or use the MoD rewrite to create a good structure in the example.

25 Use good classification

When you publish a post, place it in 1 to 3 different categories related to the post. For example: the articles on the grey ' s Anatomy TV show should be placed in the grey ' s anatomy and ABC categories. But avoid adding it to 10 different categories of impulses, such as the "drama" category, the "Hospital" category, the "Internship" category and the "Seattle" category. Because it's too much. But if you write a great article about Grey's Anatomy, your readers will be able to easily find all of your posts about Grey's anatomy, because they just need to click on the category links at the top or bottom of the post.

Although some bloggers believe that the people who wait for the search engine rankings will naturally be good, but who really want to wait for Google? When it comes to search engine optimization, a blog will encounter many different challenges, immediately action should be, rather than simply hope that if you write a blog, search engine spiders will visit. Now to optimize a blog to use more easily, not in Google can only find your home page to think about the following 6 months to do?

Does anyone have their own 25 blog optimization tips? I have some, though not the best, but I want to be able to hear what other people think is the most important skill.