253 million internet users and marketing

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"The 22nd China Internet Development Status Statistics report" shows that by the end of June 2008, China's internet users reached 253 million, the first large number of more than the United States, Internet users ranked first in the world.

The main body of Chinese netizens is still a young group aged 30 and below, which accounts for 68.6% of China's internet users and more than 2/3 of the total.

The literal meaning refers to the people who were born from 1980 to 1989, and it was predicted that the "defeated generation", "the most irresponsible generation", "The Foolish Generation", "the most Selfish Generation", "the most rebellious generation". In the narrow sense: refers to 80-89 years of birth, the broad term: refers to 80 years after the birth of the people.

According to the China Statistical Yearbook, about 204 million people were born between 1980 and 1989. More than 200 million generations of Chinese are known as "generation".

In the 1980, the state advocated a couple having a child. From 1984 to 1987, according to the actual situation in rural areas, the central government adjusted the fertility policy and allowed a child to be born with a girl in the countryside. At the same time, the rural population is large, so the number of children born in China in the 80 is the most in rural areas. Should be at least 3/4 of the entire population.

July 1, 1986, the implementation of the "People's Republic of China Compulsory education law", so many children born in the early 80 began to receive compulsory education, but also let more rural families began to enter the city, and the city of the beginning of the race.

But 253 million of netizens and 204 million of the two data can reflect the proportion of netizens in the group.

Young netizens mainly include students and young people who just don't like society soon. The greatest feature of the media contacts between the two groups is:

First, surrounded by the life track media, the campus media, the media, Mobile TV, outdoor road signs, such media information dissemination in the acceptance of the time there is a relative uncertainty, so to fully carry out brand communication has certain limitations.

Second, the network has a certain dependence, including the Internet and mobile networks. The network has become an important platform for people to entertain, socialize and obtain information.

Third, there is a certain preference for the entertainment of information, the mainstream state media show a certain degree of antipathy and resistance, even if watching TV does not watch CCTV but watching South Korea, Taiwan's Entertainment; Read the newspaper and read the daily paper ... So there is limited access to mainstream media.

Four, the proportion of otaku curtilage women is not small, interpersonal direct interaction is not much. The Life Circle is limited in the small scope, to the information obtains relies on the search engine and so on the Network tool, to the network shopping has the greater degree dependence, many means of subsistence through the door-to-door way obtains.

Five, strong autonomy, born rebellious, do not like to obey, the authority showed no reason to resist, believe in their feelings, believe in themselves.

In the face of such a group, brand marketing how to do?

Can fast-moving consumer goods be able to spread through the trajectory of their lives and satisfy their needs? Can you get it in a convenient way?

Do durable goods meet their needs, are they within their affordability? Is there enough personality? Is it possible to represent their image and status?

At present grasps the situation 50, forums, whenever marketing person is enough in, whether can understand us to think again what? What do we need?

The personal point of view is that I only do what I am a consumer brand, because no one knows us better than we do. So although my undergraduate major is the vehicle engineering, but I will not be a high-end car customers, because I represent the group is not a high-end car core consumer groups, I will not go to do high-end real estate customers, because most of us are still not high-end real estate consumer groups.

I will only choose the products that are closely related to our life and the relevant brands. Because we know what we need? We also know how to talk with ourselves is the most effective.

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