277 million Acquisition page tour company Phoenix Digital Transformation Accelerated

After the end of last month to complete the first hand tour asset acquisition, Phoenix Media (market, interrogation) (601928, closing price of 12.86 yuan) and the acquisition of tentacles to the page tour company. Today, the Phoenix Media Bulletin disclosed that the subsidiary company Phoenix Digital Media to 277 million yuan to buy Shanghai are playing Network Technology Co., Ltd. (hereinafter referred to as Shanghai play) 55% of the equity, become its controlling shareholder. The purchase price is the net profit 9 times times announcement, the Phoenix media will play with Shanghai, Jiangsu Yi le Network Technology Co., Ltd. (hereinafter referred to as Jiangsu Yi le), jiaxing Proud Travel Network Technology Co., Ltd. (hereinafter referred to as Jiaxing Proud tour) and natural persons, such as Mr Feng signed the agreement on equity transfer. According to the agreement, the overall valuation played by Shanghai is calculated at 504 million yuan. If Shanghai is playing in 2013 audited net profit of less than 56 million yuan, Shanghai are playing the valuation and trading on the price will be adjusted accordingly. A fund person told the Reporter: "At present the acquisition of the net assets is more than 10 times times or even dozens of times times the PE, such as the Shenzhou Tai Yue (market, inquiry) (300002, closing price of 29.09 yuan) and Day boat culture (market, inquiry) (300148, Closing price of 39.60 Yuan) The recent acquisition premium is as high as 28 times times and 21 times times, compared to the Phoenix media acquisition is the target of the company's net profit of 9 times times, in the industry is not too high. "Daily economic News" as an investor to call the Phoenix media, a staff member of the company's office also said: "From this year, the network game company's asset premium rate is generally high, the company to buy the company's price is obviously relatively cheap." "In addition, after the signing of the equity transfer agreement, the Phoenix Digital media acquisition of Shanghai are playing equity delivery, the existing shareholders should adjust Shanghai play, Jiangsu Elm and Jiaxing Proud tour of the shareholding structure, so that Jiangsu Elm and Jiaxing AO Tour become a wholly owned subsidiary of Shanghai Play." Transformation has been given a certain income "daily economic news" reporter noted that, on August 21, the Phoenix Media has announced that the proposed 310 million yuan acquisition of Shanghai Screen and network 64% Equity, completed its own in the field of the first acquisition of the hand tour. Now, once again to buy the company's assets, the digital industry transformation of Phoenix Media accelerated significantly. In the semi-annual report, the Phoenix Media also claimed that digital publishing will be used as a strategic plate to accelerate the transformation and sustainable development, and increase investment. Former Secretary of the Office of the Secretary also said that the company's two online game asset acquisitions are not a simple financial investment, the company's future investment in the digital industry will continue. and Phoenix Media in the transformation of the digital industry has gained a certain amount of revenue. Its semi-annual disclosure, the company's subsidiary of the first half of the software to achieve business revenue 32.6562 million yuan, the profit of 16.2679 million yuan, the year-on-year growth of 198.29% and 80.98%; Hangzhou Fung-Man network sales revenue nearly 12 million yuan, profit 1.02 million yuan, year-on-year growth of 295% and 132 %。 It is worth mentioning that with the Phoenix media ideas similar to the seven-Hi Holding (market, interrogation) (002027, close 4.68, seven-Hi Holdings announced today that it plans to invest $5 million respectively to set up a good tour network in Guangzhou and two wholly owned subsidiaries in Guangzhou, and two new companies are involved in game software design and development and web design.