28 Quality National Witness Haier defines good air conditioning standards in China

28 led the industry trend, 25 users faithful Trust, 21 products without fault operation, customer satisfaction first ... After experiencing the November 2012-December short two months of "looking for quality miracle in 28" activities and to impress consumers, a few days ago, Haier air conditioning and the first launch of the "Gotanda five" to popularize the storm, in the country to open a quality of air conditioning industry walking process. "We hope that through this initiative, more consumers will be able to understand good air-conditioning, buy good air-conditioning, experience good air-conditioning." Haier air-conditioning related officials said that the theme for the "Quality of China" activities will enter the three or four-tier market, to achieve county, township, village comprehensive coverage, so that more rural users can also enjoy the quality, technology leadership, service life-long guaranteed good air-conditioning. Industry first "Gotanda five" to 28 years leading quality definition of good air-conditioning reporter learned that in recent years, the air-conditioning industry, although the rapid development of the overall market is still a mixed phenomenon. Many brands to reduce production costs, then shoddy, steal quantity, resulting in the use of air-conditioning in the process of fault frequency, repair experience so that consumers are bothered, coupled with the increasingly tense air environment, energy-saving air-conditioning a large number of birth, some air-conditioned businesses are playing "energy saving" slogan launched false publicity, misleading consumers. "Now consumers are more rational, the product is good or the consumer is the boss", in the Haier air-conditioning "quality China line" site, the relevant experts said, in the face of more and more competitive market, enterprises should be more focused on user needs, innovative research and development can meet the needs of users of products, so that users can really trust to buy and get This is Haier in the industry initiative "Gotanda Five" important reason. And for Haier air-conditioning, as the industry leader will be more to do exemplary role. "We hope to leave the impression of the user is not a simple slogan, but the representative of international quality, real power saving, affordable home and have a leading technology and life-long protection products, but also in order to give back 28 years of the vast number of users of Haier air-conditioning support and trust." Haier air-conditioning related responsible person said. On-site demolition machine caused the visual shock good air-conditioning set up a good reputation reporter learned that haier this launch of "Quality China line" not only put forward the "Gotanda five" initiative, but also organized a demolition machine in the scene demonstration and explanation. "The original least attention of the air-conditioning outdoor machine is so large, small size affects the refrigeration heating effect, but also power consumption, really do not see do not know, a look startled," in the demolition of the scene, a pair of couples are ready to buy air-conditioning of the couple stunned. According to Haier air-conditioning staff, the demolition demonstration will be from the size of the outdoor machine, side grid, motor support, fan motor power, circuit board, condenser structure, compressor noise pad, such as eight parts of detailed comparison, so that consumers can really understand the standard air conditioning. "Take apart to see more intuitive, with what material on the air conditioner good at a glance," Haier air-conditioning related responsible person said. The first Internet Consumer research report from China Statistical Information Service Center of National Bureau of Statistics--China air conditioner Industry 2012 years of Internet Consumer satisfaction research report shows that in the past 2012, Haier air-conditioning in the brand, quality, function, service a total of four annual consumer satisfaction score reached 280 points, ranked first in the industry. This just shows that Haier air-conditioning in the minds of consumers has established a "good air-conditioning" word-of-mouth.