2858 Unlimited Business Opportunities Web site Promotion Optimization Program

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, the website positioning analysis

2858.CC Unlimited Business Opportunity Network (http://www.2858.cc) positioning in China professional, investment, join, chain operation, business opportunities, money, investment, open shop projects and other information services platform. 2858 Unlimited Business Opportunities Network is a focus on the project to promote a comprehensive network platform for entrepreneurs to pool business opportunities and entrepreneurial information. If you need to find wealth through the network, rich business opportunities, entrepreneurial stories, 2825 unlimited business Opportunities Network is your most needed information base.

Second, website optimization goal analysis

2858.cc to create a domestic well-known set of entrepreneurship, investment, join, chain management information of the best platform, and then through a series of related information platform services to enhance the "business opportunities Online" The impact of the brand, and deepen the user in the entrepreneurial, investment, franchise, chain operations and other areas of "business opportunities online" brand recognition and loyalty. is an important part of brand strategy.

I think, to make full use of business opportunities online mass information and internet users of such information demand exuberant market opportunities to promote the site's influence and brand awareness, it is necessary to make the site frequently appear in front of the search results, will search for entrepreneurship, investment, franchise, chain management and other information of each user "attract" To 2858.cc Business Opportunities Online Web site, and through a wealth of content and good service to meet the needs of users of information, so that users recognize 2858.cc, and then accept the "business opportunities online." Do a good job of network marketing, first of all, from website optimization and user experience optimization began.

How to make the site in the search engine performance excellent, so that search users more easily find us, it is necessary for the site to carry out a comprehensive, meticulous, effective search engine optimization work; After careful analysis of the 2858.cc opportunity online, we think that we need to carry out optimization of the whole station, that is, the optimization of the whole site to improve the number of search engine included pages, levels of Web pages and the weight of the site, at the same time, we will analyze the effective keyword through a number of strategies to properly layout to the Web page, Finally promote some column keywords in the search engine rankings.

Third, the key words analysis

1, Target user search behavior analysis We in Baidu and Google two mainstream search engines on the "join" "investment" "entrepreneurial" "chain operation" of the relevant search keywords, summed up the following figure:

After continuing to observe the trend of user search behavior, we analyze the following: Opportunity Online The current keyword is too generic, resulting in the search user to enter the site is not clear target. Thus leading to really want to understand "join" "investment" "entrepreneurial" "Chain management" and other information users can not find in the search engine 2858.cc. We also observed that different stages of the search are different; Users want to see what sites are available to join information; mid-term: category combination of keywords such as "apparel to join" the demand for increased, at this stage, the user has a purposeful start by category to join the information; later, "Chain" and "franchise" search volume, from behavioral analysis, the more to late, the more explicit user goals, As a result, "chain stores" began to flourish. In summary, our optimization work in addition to the overall improvement, but also in three periods to focus on different directions.

PS: About keyword selection we will go through the two sides in accordance with the Web name search habits discussed the decision. To capture these search users must be a comprehensive SEO optimization on the opportunity online, need to list the SEO strategy and around the strategy to implement closely.

2, website content analysis

Business opportunities online mainly include: Clothing environmental protection Jewelry Catering home Education Network beauty machinery processing health care, such as some of the information, comprehensive analysis of these information, we have summed up a few types of keywords: clothing to join, environmental protection products chain, jewelry to join, and so on; but we think: the coverage of these information is While it can meet the basic needs of a user, it is still inadequate for users with diverse needs. Therefore, we use a number of strategies, such as: for different regions of users to display local information, so, it produced a "region + keywords" or "category + keywords" such as the combination of keywords. The purpose of Web content analysis is to find new content that the site should build but still not build to meet the user's search needs.

Combined above two points, we summed up the site optimization for several categories of keywords:

(1). Popular Common words: Join information, investment information, entrepreneurial projects and so on--facing the early stage

(2). Regional combination words: Beijing join information, Shanghai join information, Guangzhou join information ...--facing the medium-term

(3). Direct demand words: Beijing apparel To join information, entrepreneurship project information, jewelry franchise, the latest investment information ...-oriented to the late (4). Search keywords: a brand to a certain brand of clothing to join, a cheap but discriminating entrepreneurial project ...

IV. Website Diagnostics

Site Diagnostics is the site optimization of the early stage of important preparations, only to know the site at present what the problem, just good medicine, quick targeted improvement of the site. After a comprehensive analysis of the link structure of online business opportunities, Web layout design, keyword distribution, and page templates, we found the following questions about the website's unfriendly search engine:

(1). The title of the page is too long, lack of emphasis and prominence, can not reflect the key information contained in each page; (2). The Web page label design lacks rationality, cannot attract the user to point in;

(3). The internal link structure of the website is unreasonable, the Web page lacks the correlation, the content page lacks the reasonable navigation, even the user does not know how to operate can return the superior page

(4). The most valuable information content in the Web page is arranged unreasonably, which causes the advertisement information to be outstanding and the information content is not prominent, which affects the user's suspicion of the Web page value.

(5). The pictures in the Web page are not well handled

(6). Problem with URL design

(7). Part of the function in the program design is not conducive to users and search engines (for example: the home page picture too much, causing the spider crawl hard, should try to reduce the picture or placed below) (8). Export link settings lack of planning

(9). Resource utilization is not in place, not to play the main station and other channels of resource advantages

(10). Lack of site map, hinder the search engine on the Web page crawl, affect the number of pages included

V. Enhance user experience with user-centric design

1, optimize user operation will be the site of several major cities to join investment information query results in the form of links to provide users, users can switch search results between different cities simply by clicking on them, without requiring users to enter complex information before searching, while at the same time creating a correlation between cities at all levels and promoting "region + keywords" The ranking of such keywords is beneficial.

2, strengthen the search function to reduce the user search must enter the conditions, so always can provide search results, improve user satisfaction.

3, to meet the different users of the Internet habits we think: Some netizens prefer the forum mode rather than the site model, so we propose to open to join the forum information. And in the forum opened a successful joining the forum, and in the business opportunity online home to quote the part of the successful joining and has made money for the customer's post, so that the forum successfully joined the business opportunities Online Exchange, the link play to the greatest value.