29 hours in 9.6 million! The way and the operation of the friend Circle Marketing (next)

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In the previous "Friends Circle personal brand marketing of the road and Surgery (on)", seedling in detail for you to explain the circle of friends of personal brand marketing "Road", that is, the personal brand of friends in the process of marketing their own marketing behavior of the thinking system, when you seize this vein, you do the marketing action will produce a resultant force, to achieve a multiplier effect !

If the friend Circle personal brand marketing as a seedling, the circle of Friends is the soil, "Tao" is the root of the soil, rooted in the depths is the dissemination of value; roots absorb water nutrients that attract value; "Surgery" is the image shown in the wind by this seedling, the trunk is your personality charm, life experience; Each branch is your small marketing behavior, only use "surgery" to do the marketing behavior naturally, this branch will appear luxuriant, gradually, your whole picture will appear in people's hearts, this process: eyes, mind, Into the heart, fascinated, hardcore fans from this!

Below we come together to learn a friend Circle personal brand marketing of the operation!

The principles of micro-credit Marketing course Training

Online micro-Credit marketing training, they will let you do this:

1. Name: You have to change the name to the company name + nickname, so that customers can see you know who you are and what to do. For example: China wood black wolfberry-seedling. Before adding a A, you can line up in front of the micro-letter Address book, so that customers often see you.

2. Avatar: You want to change the avatar to your real picture, so as to improve your image authenticity.

3. Signature: You have to change the signature to your main business + mobile phone number, convenient for others to see after contacting you. For example: In wood black medlar bulk, gift box, health gifts Jiapin! Telephone 150********

4. Friend Circle Cover picture advertisement: you want to put the picture into the product picture, let others see after you know what activity discount.

5. Praise: See Friends send things praise, let others constantly see you, increase the impression.

6. Code: Teach you a code, send someone else to pay attention to you quickly, give you up powder.

Public platform: basic operation teaching + how to do activities, guest service, after sale. (Omit thousand words)

"This is the process of teaching a novice how to operate software ..."

Some of the content can be used for reference. Some time ago brother want to let the company public micro-signal beauty operation to attend lectures, learning micro marketing, ask me to learn Tanxiaoping or Du Zijian, from my side spent 20,000 to listen to the class friend that understand, micro-marketing effect is general, do the company's customer service can also.

Seedling believes that the current corporate brand and personal brand in the network era has been a topic and self-communication channels, such as millet, carving ye brisket, Huang Taigi, and so on, the next step to deep digging brand can bring customers what and customer relationship.

Second, the friend Circle personal brand Marketing guidelines

In our circle of friends personal branding, you can do this:

1. Name: Unchanged, it is best to be around friends most commonly used to call your name, let friends see you know who you are. If you don't know you, your nickname is ' free dinner ' and nobody calls you. So it's straightforward, for example: Aa. Seedling

2. Avatar: The best real photos, or the official, meaningful head, do not get some non-mainstream, dark lines of these messy pictures, no one will like or interested in such a head chat. Also do not take the product as the Avatar, do not let the product cover up your natural personalized advantage!

3. Signature: Your own quotations, motto or positive sentences can be, the most important thing is to pass your own attitude. Attitude is a distinct personality, people will pay attention to the bright things.

4. Friend Circle Cover picture advertisement: The best original, have own style. The use may be the display, the description individual and so on.

5. Praise: Ditto, at the same time pay attention to sad sad embarrassing things to share do not praise, otherwise doomed no love ...

6. Code: It is not advisable to increase the quality of the fans.

7. Content: Pay attention to the content of each share of the true, value, emotion and so on.

In the circle of friends, advertising brush screen is not welcomed by friends, you are very tough to others do not like to see things inserted into the eyes of others, and did not produce any value to others. So want the marketing effect is good, you want to do advertising is very "soft", that is, every advertisement has a story, each story contains a feeling, feelings, moral, small knowledge, let it to friends useful, valuable!

For product marketing content, you have to be results-oriented, to share results and show value, for example: You are in stock today; you've been negotiating today; you went to the product line today to investigate; The result of your work is the manifestation of your value. The overall can be said:

To the results of the guide, to the emotional carrier, with the value of the spread.

8. Interaction: Encourage friends to evaluate feedback to themselves, take photos and share them with friends.

9. A regular account or a public account?

This is a lot of friends of a question, my answer is the general account mainly, the public account supplemented. Micro-trust public platform subscription number is folded, blocking 90% of the browsing, the public account of the push effect of a large discount, and micro-trust friends Circle, Friends Brush the circle of friends to see your content, show the effect is good. and personal brands are more likely to get the recognition of friends.

"This is the process of teaching a novice to learn marketing ..."

A very small number of people are born close to the truth, they do not have systematic learning, but what they do is consistent with such marketing thinking, such as Sister Belle. The friends around me are always willing to learn more about communicating with people who are naturally influential.

Third, the marketing of the "operation" is what?

We've all heard: "Selling products is selling yourself."

So we in the circle of friends silly think hair chicken soup, positive energy is to sell themselves.

To really sell yourself is to sell your value, not the value of chicken soup.

So, how does "surgery" convey value.

We've all heard: "Sales are the transmission of information, the transfer of emotions."

So we foolishly think, show their sincerity, express their inner anxious mood is "emotional transfer."

The real emotional shift is what you do to make the customer have some kind of emotion, conform to the customer's feelings, morals, the influence that the idea produces.

So, how does "technique" describe emotion.

We've all heard the words, "to be in love with clients."

So we in the circle of friends chasing customers, silly think that the advertising is more than the current customer opportunities.

Being in love with a client is about telling your story, not what you want your client to do.

So, how does "surgery" tell a story.

Valuable, emotional, and story-telling

Have the goods, smell, have fan

This is the personal brand.

Four, from the heart Grow Your "Tao" and "surgery"

What others have instilled in you is called knowledge, and it is called wisdom that grows out of one's heart. So the upper and the next two chapters are mainly in order to let friends in the mind visualization of the emergence of a marketing, "Tao" is the root system, following the transmission, attraction, exchange value of the law, "surgery" is the foliage, how to convey values, tell stories, describe emotions. Through my "Tao" and "surgery" to verify your Own "Tao" and "surgery"!

Then there are some of the actual exercise on the sharing, interested friends add seedlings personal micro-signal miaozi1013, we learn to Exchange Micro-trust Friends Circle Marketing!