29 Ways to promote website content

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How to increase the amount of web site traffic? Here are 29 ways you can consider using. Among them, you may have adopted some, some methods you may have forgotten to adopt, there are some you have never heard of. In short, here you can end up to the current various effective web site promotion methods. First of all, you must understand that website promotion is a long-term and systematic process, need to set clear goals and plans, and prepare accordingly.

The most important keywords in the site in the main search engine ranking leading, which is the most important search engine promotion strategy. Search engines automatically search for Web content, so search engine strategies start with optimized pages.

Add a page title

Writes a descriptive title of 5 to 8 words for each page content. Title to be Concise "" and "these unimportant words." To illustrate this page, what is the most important content of the site? The title of the page will appear on the link to the search results page, so it can be written with a little inflammatory to attract the searcher to click on the link. At the same time, write your company name and your most important keywords in the content of the homepage, and not just write the company name. Each page of the site should have a title for the page.

Ii. Add descriptive meta tags

In addition to the page title, many search engines will search meta tags. This is a descriptive word. Describe the content of the body of the Web page, the sentence should also include the keywords used on this page, phrases and so on. Currently, meta tags with keywords do not help the rankings, but sometimes meta tags are used in paid-landing technology. And who knows when the search engine will pay attention to it again?

Third, in the page bold text, generally for the article title also fill in your keywords

The search engine attaches great importance to bold text, thinking that this is an important part of this page. So make sure you write your keywords in one or two bold text labels. Try to avoid the important headings are made into the form of pictures, not to make a picture of the entire home page.

Make sure the keyword appears in the first paragraph of your text

Search engines want to find your keywords in the first paragraph, but don't overload the keywords. Google probably will be the full text every 100 words appear 1.5 to 2 keywords as the best keyword density, can get good rankings. Other places to consider placing keywords can be in the ALT or Commeet tag of the code. If you can not guarantee the first paragraph of the text appear keyword, you may consider some do not save measures, such as to add a comment to the page and so on.

V. Navigation design is easy to search search engine

Some people use frames in Web page making, but this is a serious problem for search engines. Even if the search engine finds your content page, it may miss the key navigation, which will not go into other pages. The navigation buttons made with Java and Flash look beautiful, but search engines can't find them. The remedy is to make a navigation bar at the bottom of the page with regular HTML links to ensure that you can access each page of the site through this navigation bar. You can also make a site map, or you can link to each page. In addition, some content management systems and E-commerce directories using Dynamic Web pages, the URLs of these pages generally have a question mark with a number, overworked search engines often stop before the question mark, not continue to search. In this case. can be resolved by changing the URL, paying for landing and so on. Dynamic site can be generated by static page technology to facilitate the search engine crawling. The site map should try to link to all the main pages and submit the site Map page to the search engine alone. More use of HTML static Web pages, although increased workload, but can increase the friendliness of search engines, so as to get a good ranking lay the foundation.

Six, for some special key words, specifically to do a few pages

SEO experts do not recommend using any deceptive transition page for search engines, as these are almost duplicated by Web pages that may be penalized by search engines. But you can do a few pages, each containing a different set of keywords or phrases. For example, you don't need to introduce all of your service content on a page, but instead make a separate page for each service. In this way, each page has a relative amount of keywords, these pages because of the inclusion of targeted keywords rather than general content, so as to improve the rankings.

Vii. submit Web pages to search engines

The search engine is the link to find "Addyoururl" site landing. Search engines will automatically search for the pages you submit. The most famous search engines in America are: Google, Inktomi, Alta, Vista, Tehoma. These search engines provide search content to other major search engines and portals. In Europe and elsewhere you can publish to a regional search engine. The idea of paying someone to help you submit thousands of search engines is a waste of money. Also do not in those FFA (Freeforallpages) site, that is, the so-called will your site automatically submit to the hundreds of search engine site. This kind of submission is not only bad, it can also bring you a lot of spam, and may cause the search engine to punish your Web page. Also do not use the website login software, the so-called can submit your website to thousands of search engines at once, in fact not only is impossible, also has no actual value. The most important thing is to do the optimal design of the website, for the main search engines, by hand-submitted to the way. For paid search engines, it is not possible to rely on software submissions. In fact, effective search engine marketing strategy does not need to land the site to thousands of search engines, because the number of the most visited search engines almost concentrated more than 98% of the traffic, the rest of the search engine has little practical significance. Also note that submitting Web pages should not be one-off, and should be periodically resubmitted as content is updated. As more and more Web pages, many search bots have a long return visit, regular submissions can let search engines to crawl the latest updates content.

Eight, adjust the main content page to improve the ranking

Make some adjustments to the pages you think are the most important, perhaps the home page, to improve their rankings. There are some software that lets you check your current rankings, compare your competitor's page rankings with your keywords, and get the search engine's preferred statistics on your pages to make adjustments to your pages. You can use Webpositiongold to do the work yourself, but you can also ask a professional company to do it for you because it takes time. Making links to other sites can lead to more traffic. Since Google and other major search engines to the site's extensive links as a reference to the important factors, the more sites linked to you, your site ranked higher. At the same time, the quality of links is also an important factor in search engine considerations. Links are more advantageous in sites with high access than links to websites with less traffic.

Ix. submit the website to the main search catalogue

Make sure your site is logged on to a free website. This classification directory provides search for all major search engines for directory content. Google values whether your site has links to such important sites. Yahoo is another important search directory that needs to be logged on. Tip: Describe the number of words in the site is best than the maximum number of words, do not just reach the word limit, lest too long text description makes site auditor Delete some sentences. At present, commercial website landing yahoo to pay ￥299 every year, it is best to let them in 7 working days will be your site landing. Other search directories that can be considered for landing are About.com and business.com. There are many web site navigation site. such as hao123 and so on, can also bring very large traffic. Even if the network marketing budget is not much, but the main search engines such as Sina, Tiger Search is also very necessary to register.

Ten, the Web site to the industry site and professional directory of a number of search directories located in an industry, such as education or finance.

If you belong to a trade association, the association will focus on a number of member sites, you can apply to the association's Web site to join your site, even if the payment should be, because it brings you many target visitors. In addition to landing a lot of yellow pages, to search engines according to your industry to find, must also be able to find a lot of relevant industry directory sites, should try to land these sites.

Xi. Request Interchange Links

Find something that complements your site's content and asks for an interchange link. The ideal link object is those that are equivalent to your site traffic. Too much traffic to the webmaster to deal with too many requests to exchange links, easy to ignore you. Small number of site pages can be considered. The interchange link page should be placed in a more remote area of the site so that your site visitors will soon be directed to others ' sites. Find interchangeable links to the site, send a personalized email to the other site management, if the other party did not reply, and then call to try. Be sure to pay attention to the quality of each other's site, do not blindly pursue the number of links, not to send junk mail.

12, the release of free articles, with the site signature

Write some professional articles for news emails from other websites free of charge, with short text that describes what you're offering and asks for links to your site. This is an effective viral marketing approach, and your article will be sent out as hundreds of subscribers, giving your site hundreds of links a one-time. Do not have their own original articles, reprinted other people's articles must also add their own links.

The traditional promotion method under the net still works. A variety of methods are especially effective.

13, your Web site printed on stationery, business cards, brochures, printed matter

This simple method is sometimes overlooked. Make sure the URL is spelled correctly. It is suggested to omit the http://part and write only the www.caowu.cn part. An easy to remember domain name conducive to the promotion of the site, in the choice of domain name must be carefully considered.

14, the use of traditional media advertising

Traditional media advertising should not be abolished. Whether it's a newspaper or a magazine ad, be sure to show your URL in it. To see the web site as collateral for advertising, remind users to browse the site for more information. Don't overlook advertising in relatively narrow magazines or trade journals, which can sometimes be more accurate and effective. and cheaper than online advertising. There are other traditional ways to increase the number of Web site visits, such as direct mail, classified ads, postcards and so on. TV commercials are probably better suited to websites that sell popular goods. Let the website appear in the advertisement prominent position, believe than the telephone number better memory

Provision of free services

People like free things. Attracting people to your site through free information content is more effective than simply asking people to know about your business. It takes time and effort to build free resources, but it's very effective at increasing traffic. The free content you provide is very close to what you are selling, so that you attract visitors to the target potential customers, provide free service, and the site to provide a variety of links to get free information to the user to guide the product section you sell. Free resources such as: Free mailbox, free site Landing, free information, can provide features free service that would be better.

16, Release the News

Find news-worthy events, such as promoting your free service and publishing the news to print journals and Web journals in your industry. You can use some Internet news publishing services. News promotion is always effective, which is why traditional media have so many corporate ads that look like news.

E-mail is an important way to increase traffic, but only if unsolicited spam is not sent in bulk.

17. Create a signature in the email you send to let potential customers contact you

Most messaging systems have the ability to create signatures. The signature will automatically appear at the end of every message you send. The signature should be limited to 6-8 lines. Includes: Company name, address, telephone, url, email and a description of your business. Signature not for beautiful design for picture format, to make it easier for customers to copy copies.

18, the Establishment mailing list, sends the news mail or other information regularly to the user

This is one of the best ways to keep in touch with customers, build trust, develop brands, and build long-term relationships. You can ask your site visitors to fill out their email address to receive your newsletter. Sending mail requires a mass server, which is a lot on the web.

19, to the mailing list users to publish product information, such as coupons, new products and other promotional information

You will get better results if you personalize the subject and body of the message. The 5 basic principles of mail theme design are: 1, embody the essence of the content of the mail. 2, reflect the information of the sender can not contain content. 3, reflect the brand or product information. 4, the message subject contains rich keywords. 5, the subject of the message should not be too simple or too complex.

20, hire the target customer mailing list

These mailing list customers agree to accept certain categories of commercial mail information when they register on the mailing list site, so sending your product information to these users is legal and does not belong to junk mail. Your own email search software to collect e-mail addresses, or buy e-mail addresses are spam, not only does not bring benefits, and even receive punishment.

21. Promotion in mailing lists and newsgroups

Many people with a common interest in a particular area of expertise are talking on the web, forming thousands of newsgroups in different fields. Find a newsgroup in your field, not to advertise your product or service in it, but to leave your email address and website in the signature of the communication. When people get to know and trust you, they will visit your site.

The news group in the domestic application is not many, therefore is not the commonly used website promotion method. Forums and chat rooms have been used to promote products, but now many websites do not welcome advertising information in these online communities, unless there is a special advertising section, otherwise try not to use this approach.

22, the use of competition

You can design a competition on the website that will attract the kind of customers you most want to get. For example, the prize is designed for your product or a certain purchase discount and so on. The use of contests can effectively attract more traffic. If your popularity is not high, how to let customers know that you are playing a competition is also a problem, so for some sites this way does not apply.

23, lets the user add the website to the favorite folder

Our practice is to add a favorite icon on the homepage of the website, the customers who are interested in the website click on the collection of the browser is also very convenient. But do not force the site to be set as the customer's home page or browse your site, often automatically appear please add this site to your favorites, please set this site to your home page.

24, with the complementary website Exchange advertisement

Use the traffic on each other's website to get new visitors. Many sites have links to link columns, to join the advertising Exchange Network is the most convenient, but some ad exchange network with some code, will pop up some plug-in hints, may be to visitors to bring resentment and affect the site's browsing speed. It is ideal to exchange advertisements among partners, and it is worthwhile to spend some time.

25, the creation of viral marketing methods

Viral marketing is through a variety of communication methods, such as oral delivery, news release, the rapid spread of information. The 12th promotion method is viral marketing. The most classic form of viral marketing is the mailbox service provider in the user sent to each message at the end of a brief introduction of their services. This information is sent to the new user as soon as the message is delivered, and the latter may continue to be delivered to other new users. Note that viral marketing is by no means a virus, but it is essentially a free service that is automatically propagated between users as long as it is valuable.

Paid ads will promote your site more quickly. Online advertising prices generally have a three ways to calculate: The traditional CPM (per thousand impressions of the cost), PPC (according to the number of clicks paid), according to the actual amount of purchase fees, as well as member union billing methods and so on.

26. Buy short text ads in email news messages

Select target location for your own mailing list, and post short text ads in news messages sent to this series of users. Compared with other online advertising, this is a very effective and low-cost advertising methods.

27, the implementation of membership marketing

Affiliate affiliate on their website to join the link of the leader's website, through the link into the implementation of sales, will give the member a certain commission. The implementation of membership marketing needs to consider the factors: to the members of the Commission percentage, the development of their own alliance procedures, promote membership alliance to get more members to link your site. You can use some federated management software.

28, search engine bidding rankings

In the purchase of Pay-per-click ads, in search engines to buy keyword ads, your ads will appear in many search engines under certain keywords in the results page. Because the same keyword often has multiple customers to buy, the specific ranking according to the high and low price decision. Bidding ranking according to the actual number of clicks to pay for ads, and the goal of accurate positioning, is a low-cost, effective way of advertising. Domestic 3721, search tigers, Sina, NetEase, Baidu has offered competitive ranking services.

29. Submit the goods to the comparison shopping website and auction website

Ebay and major stations launched the mall can try, in addition, the use of online store platform to carry out network marketing is also an effective way.

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