3 complaints to Instagram success

"Sohu It News" October 10, the 3 anniversary of the founding of Instagram, the British Daily Telegraph, through a special report, recalled how two founders from 3 complaints began to move to the global mobile camera market. 3 years ago today, mobile phone camera app Instagram was officially unveiled at the Apple App Store. Over 1000 days ago, Instagram has more than 150 million global users, and last April it sold to Facebook at a high price of $1 billion. The emergence of Instagram has even led to global celebrity follow: The United States First lady Michelle Obama, Syrian President Assad have Instagram account, British singer Paul McCartney used it to release the new single; tennis player Andy Murray after winning the Wimbledon championship, Also send a message to thank fans through Instagram. Instagram why the mobile phone photography trend, we from the founder's background, as well as the original intention to solve the problem, we can see the clue. The two founders were both Stanford graduates, one was Kevin Strom (Kevin Systrom) and one was Maik Crigg (Mike Krieger). The two people used to have similar work experience: Strome, a predecessor of Twitter, a odeo platform, and worked for Google for 2 years. As for Krieger, he was a student at Microsoft and worked for the Meebo for real-time communications after graduation. Because of the work experience of social networking sites, they can be viewed from a social perspective when they think. Two people launched Instagram, once in the blog to share their mobile phone photos of the 3 big complaints, in other words, the following 3 complaints, also equal to tell the market Instagram saw the opportunity: 1. My phone photos look awful. When the hands of a smartphone, can be lifted at any time to take photos, at the beginning, no matter what anyone, using mobile phone pictures are not good, all are like photography layman. So when Instagram is launched, it offers 11 filter features, allowing people to add retro effects to the original photos, contrast them, and modesty the photos. 2. It's too painful to share photos with friends. Look at the impact of the social platform, Instagram in the upload function to add "sync to share to the social platform" button to resolve the pain of sharing. 3. The time to upload photos is endless, to check the photos too slow. Remember 3 years ago, to share mobile photos, we always used to connect the phone to the personal computer, and then upload. But after the popularity of mobile internet, Instagram deliberately compress upload photos of the phase, for is to speed up the user upload, share the process. From the services provided by Instagram, in fact, it is similar to the retro camera, which allows consumers to watch and share immediately. For Antonio Leanza, a professional photographer and founder of the London Institute of Photography, InstaGram broke the rules more than that. In the past, he argues, a blue-collar child could hardly afford expensive photographic equipment, let alone a good photograph, but Instagram gave everyone a chance to become a photographer.