3 key points in the optimization of website chain

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Site optimization In the past is the emphasis on the outside optimization, which is usually said to promote the chain, but now the search for the optimization of the station is also more and more fancy, Baidu Encyclopedia is a classic case. Therefore, for Stationmaster, station inside station outside optimization should put to the same attention height. And for the optimization of the station in detail than outside the station optimization more. And search cited the main reference criteria for the ranking is the user experience, and the user experience only when users visit the site will occur, so the optimization process in the station should pay more attention to user experience. Today this article is about how to do a good job in the site chain optimization work.

Do we do the inner chain just to promote the keyword ranking? In fact, this is a kind of not very correct idea, our primary purpose is the user's needs, if our idea is to promote keyword ranking for the purpose, then we will easily go into the trap of cheating; And if we are to facilitate the user to find content or for users to solve problems for the purpose of the chain, then the internal chain effect is the best and most effective.

After we have defined the purpose of the chain, we say what kind of article should do within the chain, what kind of article should not do within the chain, this should be based on the needs of users to do, such as some technical articles, the original article is longer, or some professional terminology, may be some people do not understand, At this point do some links or can be very good guide users to read, such as Baidu Encyclopedia, and some of the lower value of the article, there is no need to do within the chain.

Here are 3 key points for optimizing internal chain optimization:

Quantity: How to control the quantity of the inner chain

The weight is by the link transmission, the link anchor text is the Promotion keyword ranking one factor, but how should we grasp the quantity of the inside chain of a page? Suppose we are a newly built website, it is conceivable that the weight of this site is very low, then we should add a small amount of in the initial chain, Too much of the content of the chain will lead to the spread of weight, but not to the ranking of the promotion, and the weight of the site can be appropriate to do more, because at this time the user browsing volume is larger, the user's needs are different, can enhance the user's experience degree.

Content: Do a good job of correlation between the content of the chain

A good site naturally need to have rich content, but in the face of so many content in the site, how to let users quickly find their own content, naturally need to have a well-organized Web site guidance function, so as to facilitate user access.

and site optimization, the content of this piece of optimization is the webmaster often said the internal chain settings, that is, the relevant content of the site through hyperlinks to make it linked. Therefore, in the site to do the optimization, the most critical point is to link the content of strong links, so as to facilitate spider crawling site, but also user-friendly access to the same type of content, deepen the user's desire for knowledge. For example, you can add the relevant links such as recommended reading, related content, etc.

Form: Do not use a single inline anchor text

Within the chain optimization, the purpose is to add some keywords in the content of the hyperlink to link these keywords to the relevant pages, so that the content of the site to present a interlocking effect, for users want to access the same content also has some help.

But most of the webmaster in the station to optimize, is a keyword by automatic call or in the content deliberately add the keyword, the purpose is to improve the density of keywords and then improve the site rankings. But each article uses the same keyword as the anchor text, not only not conducive to the optimization of the station, but also the user's experience is not friendly, so deliberately or a single form of the chain anchor text, it is easy to make users repeat to read the same article, and eventually users lost interest in the site. Therefore, in-station optimization, should not use a single chain anchor text.

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