3 levels of user experience in mobile products

This article is from the Socialbeta content contributor, WISP, from three Layers of mobile User experience, for more information on the design of moving products, please see Socialbeta Mobile Internet column.

Compared to traditional mobile phones, smartphones are designed to allow users to connect to the "mobile" state, at the same time, the function of smartphone is not limited to touch screen, high pixel camera, GPS or game function, and users can do many things via smartphone, such as communication, entertainment, personal information management and social network, etc. In this sense, smartphones are more than just mobile phones. In 09, smartphone sales were about 172 million, an increase of 24% from 08, what is promoting the development of the industry? In my opinion, the continuous improvement of the user experience is the key! The smartphone user experience is multi-layered, Virpi Roto in her 2006 white paper, where mobile usability is divided into the following areas: hardware availability, browser availability, and web usability, but since 2006, the mobile user experience has made a big leap It can be divided into the following levels: Hardware user experience, operating system user experience, mobile website/application user experience.

Mobile Products (mobile) user experience of the first layer: hardware. Touch screen feel, screen size, button design, equipment size shape, battery life and so on, in addition to network conditions, such as video loading time, image color effect, and video image processing technology on this layer of user experience also has a great impact.

Mobile Products (mobile) User experience second tier: mobile operating system. Operating system features apps can run, mail push, multi-touch interaction, Bluetooth, flash support, storage capabilities, video recording, navigation and so on.

The third tier is their mobile apps and mobile sites. What to consider at this level is: what is the function of the user's priority requirements? is the process or navigation convenient and intuitive? Does the information architecture conform to user behavior? Mobile version of the site is a full version of the simple version of the site or to meet the mobile device users in a special environment needs?

The famous brand has Nokia,rim,apple,htc,motorola, each brand's target market is different, in the hardware design also has the dissimilar style, for example Motorola design bold, the sharp image, but the apple is the smooth design, the RIM has locked the target in the business person, The benefits are reflected in the full keyboard and messaging features. Recently, the screen has a higher resolution, the visual experience and game effect more prominent.

In the network technology, CDMA is the mainstream in the United States, Europe is GSM. The combination of GSM and CDMA WCDMA rapid development, the advantage is faster and other data services. Stephen Wellman's article on Google's mobile user experience strategy mentions three types of users: nagging, boring, and emergent. Nagging users read the latest news on their mobile phones; boredom is a few minutes to pass a bus or a bus, and an emergency user is looking for specific information or accomplishing a task at a specific time, such as checking flights, finding hotels, etc. With the addition of text, video and music downloads, network technology becomes particularly important.

Current mobile operating systems include Symbian, Android, Microsoft Windows OS, IPhone OS, Blackberry OS, and Web OS. These systems are similar in functionality but different. For example, in iphone OS 3.0, multiple apps cannot be run at the same time, but in Android. If the user has a clear business need, the Blackberry OS seems better, because it can integrate the company's internal messaging system and remote management system, but otherwise not.

Mobile apps usually have either preloaded or downloaded clients, and typically have the basic functionality of a desktop computer, and users usually have to download or buy them from the App store in a particular mobile phone. Application developers often need to develop the same software on different mobile platforms and then allocate them to their app store to get more users. The main App Store is Apple's App Store, Android's app Harsh, Symbian's Ovi Store, Palm's app catalog, and Windows Marketplace.

Mobile Web is another mobile app. Usually the design of mobile Web site is streamlined style, less visual content to cater to small screen mobile devices, mainly presents the site's key functions, and mobile applications are different, mobile sites in each operating system can be landed.

Mobility is an important trend, and understanding the user experience has an important impact on your strategy and tactics.

In my next blog post, I'll look at the strategies and methodologies that marketers need to know before they put their mobile internet in place.

Original link: http://www.businessol.com/usability-blog/2010/08/three-layers-of-mobile-user-experience.html
This article link: http://www.socialbeta.cn/articles/three-layers-of-mobile-user-experience.html
Translator: Wisp