3 major hand-travel venture death: cottage caused by the Red Sea channel "unspoken rules"

Mobile games have become a hot topic, but the mortality rate is also getting higher and higher. Doing hand travel is not a good development, any link on the lower reaches of the accidental disappearance, will provoke catastrophe. "Starter" & i dark horse interviewed a lot of mobile game entrepreneurs, summed up, they agreed that mobile game startup has 3 death spots. Death point one: no direction China's cottage serious problem, obviously has been extended to the mobile game market. Mobile Internet is the future trend of the times, and mobile games is one of the most profitable segments, which led to the influx of capital so that the blue ocean minutes into the Red Sea. First, the cottage is the object of mobile games often means a successful business model has been verified, the cottage of low-cost, small risk, take the shortcut. Second, the technical threshold is low, change the skin can quickly enter the market, fight for the user of the cottage object. Third, the market capacity is large enough, many developers holding a market share, the idea of ​​being rich and safe. So, how can we stand out from the Red Sea? Surprisingly, then? I dark horse think predecessors' successful experience and forward-looking trend is important, which many new mobile game developers lack, they may have good technology and design Ability, but the grasp of the trend is lacking, eventually becoming followers, can only make a little money. Zhou Hongyi believes that Silicon Valley is powerful because Silicon Valley entrepreneurs have mentors. Steve Jobs is in some sense the founder of Google's mentor, Steve Jobs's conversation inspired the birth of the Android system, facebook also because of Peter Taylor and Shaun Parker's guidance, can successfully transformed into today's social empire. The fear of young entrepreneurs is behind closed doors. I Black Horse will be held in April Games Tournament, invited TMT industry experienced entrepreneurial success, such as touch technology founder Chen Haozhi, Lan Wang online founder Wang Feng, sogou CEO Wang Xiaochuan, Sohu Changyou CEO Chen Dewen and other big brothers , To have dinner with entrepreneurs who participated in the Games Tournament, and outstanding entrepreneurs will also have the opportunity to be their disciples and receive "personal guidance." Death point two: no channel for small and medium developers, the product can do to what extent, very dependent on the channel. Want to get the favor of users must first get the favor of the channel. The strong channel begins to show up this year. As the mobile game channel basically formed a stable pattern of Tencent, Baidu, 360 and UC factions, the focus of the mobile game industry in 2014 is shifting to the game among mobile game distributors. A developer of over 10 million products a month complained about the dark horse, "game channel operators are always looking for us and unspoken rules for us." The founder rejected the unspoken rules, For a period of time, his product was discharged to 50 outlets by this channel. One developer said: "Sometimes the channel does not look at the product, but look at people.If you have and the channel had the friendship, the channel will be more confident of your product, but if it is a brand new product developed by the team, the channel will naturally do not want to Cooperation. "Have to say, hand ring because of the channel has formed a strong" Matthew effect. " To this end, i dark horse specifically to find hand travel channel business cooperation, dark horse contest invited Baidu Zhang Dongchen, sogou CEO Wang Xiaochuan, Sohu Changyou CEO Chen Dewen. Excellent mobile game companies participating in the dark horse tournament special tournament in April will get the free distribution promotion opportunities of Baidu 91 and may also obtain the exclusive agency rights. Before doing product promotion, as long as the data is good, retention rate is high, developers even think channel does not push does not matter, big deal for their own money to push. And shortly after, the situation may be that even if the developers want to push themselves, but no place to buy advertising, because all the advertising has been bought out of the channel. However, the ability of channels to distinguish products is sometimes very limited. Different channels have different preferences for products. Currently in the domestic market, in addition to Apple iOS, the more jailbreak channels are 91 assistants and synchronization push; followed by the vertical portal of the game, such as nine tours, music and so on; then followed by the application store to apply exchange, pea pods As the representative; finally is the operator channel. Taking 91 and synchronous push as an example, these two users are very similar in terms of properties and are basically high-end users. They prefer simple and easy-to-use games like "My MT" and "Big Head". While the nine tours, fun and other channels accumulated a large number of players from the Java era, they love heavy games, card games in this promotion less effective. Want to promote a good product, access to different channels often take one or two months. This time a small company basically can not afford, so if you want to get better promotion effect, it is necessary to do a good job with the channel, find out the preferences of the channel in advance. Death point three: no money is a real problem. Here's an excerpt from a death note written by a mobile game entrepreneur: When I tapped this manuscript, I was sad. Venture is a Jiujiu life path, I was lucky before, the first two start-ups are relatively successful, the first successful cash to leave, the second although not yet cash, but the company thriving. I take it for granted that I should have succeeded the third time, and that it must have been a big success. And I was wrong. For cost reasons, this venture I left Beijing, chose a second-tier cities, valued is the large number of local university resources, and I was there on the college, since they think there are some resources available, of course, the most critical Is that the local gaming industry has at least 10 years of development history. However, I encountered a huge obstacle in this city. 1, when financing, investors would rather see more of Beijing's team also do not want to see the city's team, their time and cost. 2, I am optimistic that the low wages of start-up cities, prepared 200,000 start-up capital. If I could prepare to 500,000 at the time, it may be another situation now. 3, I did not according to the actual situation of the place of business to develop teamwork and corporate governance system, blindly moved a set of Beijing entrepreneurial team directly, and the result is that Jiangnan Orange is the north of orange. 4, cash flow problems in several times, I made a bank loan, sold the house, and this kind of behavior spent most of my energy and time, there is no time to focus on the product, although PM assistance, but lead Several product problems. 5, will not use government resources. I am in the development zone, CMC leaders often come, but I will not make full use of these resources. This is a very important point when starting a business in second and third tier cities. this is a true story. A lot of hand travel requires a certain development cycle, the initial need for adequate cash flow, many entrepreneurs just stuck in it. So playing games, financing ability is also very important. The dark horse game tournament is to solve this problem. See a group of data on the dark horse contest: the number of companies in the dark horse financing: 348 Black Horse contest financing pen: 438 Black horse contest financing (100 million yuan): 112.86 China venture capital market financing (100 million yuan): 1088.17 Black Horse Competition corporate finance The share of total venture capital market in China has exceeded 10%. IDG, Sequoia, True Fund and many angel investors, are actively involved in dark horse competition, Zhou Hongyi said publicly: "I will invest 3,5 projects in the dark horse every year." If your project flyer. Getting an investment should not be difficult. As for why the "Starters" & i Black Horse opened the dark horse tournament in April, the dark horse's thinking is simple - because entrepreneurs will need it.