3 minutes to do shopping mall website-Shopping cart funnel template style

The general process of website analysis is to define the target, determine the data index, set up the analysis model, collect the processing data, http://www.aliyun.com/zixun/aggregation/9285.html "> Data Interpretation and Suggestion." This article describes using the shopping cart Funnel model analysis:

Site = domain + Web + virtual Host

I. Clear ANALYSIS objectives

Order conversion is the ultimate goal of e-commerce website, and the process of shopping cart is an important link that affects user order transformation. The objective of this article is to find out what factors affect the order transformation of the shopping cart and make suggestions for action.

II. Identification of data indicators

The data index is attached to the website analysis tool, this article uses the Google Analytics. The data indexes involved in the shopping cart process include: Visitor visitor, channel conversion rate funnel conversion Rate, target goal, and other concepts, such as

The necessary steps required step, enter path, and exit path.

1. Visitor visitor: That is, the site visitors, visitor and visit correspond to the definition of visit, see the Blue Whale's Google Analytics in the basic measure two "access times."

2. Channel conversion rate Funnel conversion Rate: The channel conversion rate is defined as the proportion of visitors to the channel's first step to complete the channel. The author's shopping cart altogether has three steps, the channel conversion rate = (The shopping cart third step visitor number/shopping cart first step number)

x100%.

3. Goals: Events or Web goals that you want the user to complete. The author's target page is the Order Success prompt page.

4. The necessary steps required step: the necessary steps used in the definition of channel process, refers to the completion of the goal must go through the steps. The necessary steps here are "my shopping cart" and "Fill out order Details".

5. Enter the path and exit the path: The user enters the shopping cart and leaves the shopping cart path.

PS: The necessary steps will only affect the channel visualization of the target completion data, Google Analytics Other reports have no impact. In other words, only the necessary steps of user behavior can be counted in the number of targets completed, if a customer does not have the necessary

Steps to accomplish the goal, this transformation will not be recorded in the channel visualization of the conversion report, but will be recorded in the site's overall goal transformation.

Third, the website construction analysis model

Google Analytics has provided the funnel model, we only need to make the relevant settings. The main settings of the author's website funnel model are as follows:

1. The target type is URL destination.

2. Match type is head match, because the site is written in JSP, the URL will have identity parameters, so it is suitable to use front-end matching.

3. The target URL is the Order Success prompt page/visit/order/cy_shopping_success.jsp.

4. Channel visualization necessary steps to fill/visit/order/cy_shoppingcart_new2.jsp and/visit/order/cy_sendinfo_new.jsp, and tick required step.